A Business English language magazine from target language.

1. target magazine
your business english update
summer edition 2014

2. summer contents
contents 1
vocabulary tip 2
brain teaser 3
seasonal story 5
grammar tip 6
strange facts 9
humour 10
etymology 12
words for 13
new offers 14
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3. vocabulary tip | idioms
No strings attached
If something is offered or obtained with no strings attached, it comes
without any special conditions or restrictions.
“I managed to get a loan with no strings attached.”
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4. brain teaser | denksportaufgabe
The City of Lies & City of Truth.
You are at an unmarked junction... one way is the City of Lies and another way
is the City of Truth.
Citizens of the City of Lies always lie.
Citizens of the City of Truth always tell the truth.
A citizen of one of those cities (you don't know which) is at the intersection.
What one question could you ask to them to find the way to the City of Truth?
Can you guess the solution? Answers on the next page…
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5. brain teaser | denksportaufgabe
Answer:
You ask:
"In which of those two directions do you live?"
A Citizen of the City of Lies will point to the City of Truth
A Citizen of the City of Truth will point to the City of Truth
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6. seasonal stories | summer
Slightly Strange Summer Traditions
Royal Ascot, Wimbledon, country fairs, and music festivals are the more common
British summer traditions, but some of the less well-known summer events will really
make you wonder what it is that makes the Brits so nuts!
Perhaps one of the best examples is the annual Cooper’s Hill Cheese Rolling and
Wake near Gloucester in the town of Brockworth. This Cheese Rolling contest is a
200 year-old plus tradition that attracts spectators and contestants worldwide.
Essentially, a Double Gloucester Cheese is rolled down a massive 200 yard long hill.
Contestants throw themselves off a cliff chasing after the cheese and whoever
crosses the finish line first wins. Sounds pretty harmless right? Guess again.
Ambulances and paramedics are lined up at the finish line for a reason!
After countless injuries and several deaths, the annual Cooper’s Hill Cheese Rolling
competition was called off in 2010 due to safety concerns. Did that stop this eccentric
tradition? Of course not. Apparently, the event still took place without the Cheese
Rolling Committee -yes, such a committee does exist! Over 500 spectators showed
up for the unofficial race and six time local champion Chris Anderson won the Cheese
Rolling race once again. Mark your calendar on the last Monday in May (Spring Bank
holiday) next year for the opportunity to sacrifice your body and potentially your life for
a Gloucester Cheese. Don't believe such a competition exists? Watch it for yourself
here:
https://www.youtube.com/watch?v=KOyQBSMeIhM .
Who cares if you lose an eye chasing a Gloucester cheese down a hill? Traditions like
these are a sacred part of British culture and further validate the theory that Brits go a
bit bonkers once the sun comes out.
nuts - verrückt
spectators - Zuschauer
contestants - Mitbewerber
Essentially - eigentlich
200 yard - 180 Meter
chasing after - nachjagen
injuries - Verletzungen
called off - abblasen
concerns - Bedenken
apparently - anscheinend
sacrifice - opfern
sacred - ehrwürdig
validate - bestätigen
bonkers - bescheuert
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7. grammar tip | going to & will
Both of these words can be used when referring to the future.
going to
is used when we talk about something we have already decided to do:
• I’m going to meet some friends after work this evening. (arranged)
• We’re going to watch the football in the sports bar in the city centre.
will
is used when we make decisions at the moment of speaking:
• a) Can we meet next Monday morning?
b) One moment, please. I will get my diary.
• a) It’s cold in here.
b) Yes it is. I will close the window.
We also use will for opinions, promises and offers.
• I think you will like this. (opinion)
• I promise I will not be late tomorrow. (promise)
• That looks heavy. I will help you. (offer)
Will with fixed expressions.
The following expressions are very often used in English:
• I think I will …
• I don’t think I will …
• Perhaps I will …
• Maybe I will …
Ready for the quiz ? Go to the next page…
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8. grammar tip | quiz
going to or will : which is correct in the following?
1. A: We don’t have any bread.
B: I know. I'll / I'm going to get some from the shop.
2. A: We don’t have any bread.
B: Really? I'll / I'm going to get some from the shop then.
3. A: Why do you need to borrow my suitcase?
B: I'll / I'm going to visit my mother in Scotland next month.
4. A: I’m really cold.
B: I'll / I'm going to turn the heating on.
5. A: Are you going to John’s party tonight?
B: Yes. Are you going too? I'll / I'm going to give you a lift.
6. A: What are your plans after you leave university?
B: I'll / I'm going to work in a hospital in Africa. I leave on the 28th.
7. A: What do you think about the new boss?
B: I like him. I think he'll / he's going to be a success.
8. A: Now please don’t be late for the meeting?
B: You have my word. I'll / I'm going to be here in plenty of time.
9. A: I have so much work on my desk.
B: No problem! I'll / I'm going to help you.
10. A: My wife is not going to be happy. I forgot our anniversary.
B: I'll / I'm going to drive you to the florist. You can buy some nice flowers.
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9. grammar tip | quiz
The answers!
1. B: I know. I'm going to get some from the shop.
2. B: Really? I'll get some from the shop then.
3. B: I'm going to visit my mother in Scotland next month.
4. B: I'll turn the heating on.
5. B: Yes. Are you going too? I'll give you a lift.
6. B: I'm going to work in a hospital in Africa. I leave on the 28th.
7. B: I like him. I think he'll be a success.
8. B: I'll be here in plenty of time.
9. B: No problem. I'll help you
10. B: I'll drive you to the florist.
How did you do?
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10. strange fact | laws
It could be regarded an act of treason to place a
postage stamp bearing the British king or queen's
image upside-down.
Source: The Royal Centre / Lese-majesty Law
treason - Verrat
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11. humour | cultures
Winning an Olympic medal…
China wins silver…
…and Great Britain wins bronze
Staying with the East-West divide…
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12. seasonal humour | summer
Jokes from some Summer Comedy Festivals
"I hate when new parents ask who the baby looks like. It was born 15 minutes
ago, it looks like a potato." Will Ferrell
"I like to play chess with bald men in the park, although it's hard to find 32 of
them." Emo Phillips
"Being an England supporter is like being the over-optimistic parents of the fat
kid on sports day." John Bishop
"Just because nobody complains doesn't mean all parachutes are perfect."
Benny Hill
"How do you know when you're too drunk to drive? When you swerve to miss
a tree then realize it was your air freshener." Kevin Hart
"Apparently, one in five people in the world are Chinese. And there are five
people in my family, so it must be one of them. It's either my mum or my dad.
Or my older brother, Colin. Or my younger brother, Ho-Chan-Chu. But I think
it's Colin." Tommy Cooper
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13. etymology | word origins
Idiot [ n ]
Today, as we all know, the word ‘idiot’ is used to mean someone of relatively
low intelligence. However, the word comes from ancient Greek and it had a
completely different meaning back then!
Idiot or Idiots in Ancient Greek was used to mean a private person or someone
not interested in politics. Because of the word’s negative connotations, ‘idiot’
slowly molded into the terminology used today. Ironically, people might use that
word to describe some politicians today.
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14. words for | marketing
ENGLISH - GERMAN
brand - Marke
charge - Gebühr
commodity - Ware
competitor - Konkurrent
consumption - Verbrauch
copyright - Urheberrecht
development - Entwicklung
distribution - Verteilung
evaluation - Beurteilung
execution - Durchführung
offer - Angebot
perception - Wahrnehmungsvermögen
position - Stellung
prediction - Vorhersage
proposal - Vorschlag
purchase - Erwerb
purpose - Funktion ; Zweck
range - Reichweite
recipient - Empfänger
relation - Verhältnis
research - Forschung
retailer - Einzelhändler
sample - Muster
validity - Gültigkeit
value - Wert
visualise - sich vorstellen
wholesaler - Großhändler
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15. new offers | summer 2014
targetexecutive
workshops
target skills workshops give you
the chance to network with like
minded people with shared goals.
Dynamic activities to stimulate
learning efficiency.
Informative and interactive
sessions to work on your
weaknesses and build on your
strengths.
Combined theory and practical
work means you get to see what
works for you.
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Dynamic learning atmosphere to practice and develop new skills
Professional trainer who understands your business and listens to your needs
Techniques to help you influence when it matters most
Tailor made workshop to meet your needs
Confidence to perform and outperform
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Presentations | Intercultural Communication | Human Resources | Strategic Meeting | Sales
& Negotiations | Sector Specific Workshops | Hotel and Catering | Insurance | Investment
Banking & Finance
Contact: Bill Bramall
t. 0162 139 3115
e. bill.bramall@target-l.com
for more information.
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16. new offers | summer 2014
Private Kurse
Schon seit mehr als zehn Jahren unterrichten wir Geschäftsleute aus marktführenden deutschen Unternehmen
vor Ort – jetzt bieten wir unsere Kurse auch für Privatleute an. Der Unterricht findet in unserem Lehrzentrum im
Herzen Frankfurts statt.
Teilen Sie uns einfach mit, welcher Kurs Sie am meisten anspricht, damit wir ihn für Sie buchen können, oder
kommen Sie direkt bei uns vorbei. Wir freuen uns, Sie an einem Termin Ihrer Wahl persönlich zu beraten und
den Stand Ihrer Vorkenntnisse zu ermitteln.
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Unsere A2 Grundlagenkurse richten sich an Teilnehmer, deren Englischkenntnisse bisher sehr begrenzt sind.
Eignen Sie sich grundlegendes Vokabular an und lernen Sie die Basisgrammatik für einen perfekten Einstieg in
das gesprochene Englische als Zweitsprache: garantiert!*
Unsere B1 Kurse für mittleres Niveau sind für Teilnehmer geeignet, die einem Gespräche auf Englisch folgen
können, aber noch Schwierigkeiten bei der aktiven Beteiligung haben. Erweitern Sie Ihren Wortschatz und Ihre
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Unsere B2+ Kurse für gehobenes mittleres Niveau sind optimal für Teilnehmer, die bereits ein gutes
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Ab 6. Oktober finden unsere neuen Kurse im Wochenrhythmus statt und können als Block aus 10 Terminen
zu je 90 Minuten gebucht werden. In der folgenden Tabelle sind unsere fest geplanten Kurse aufgeführt. Wäre
Ihnen ein anderes Datum oder eine andere Uhrzeit lieber? Ist einmal die Woche nicht ausreichend für Sie? Dann
sprechen Sie uns an – wir stellen uns gerne auf Ihre Bedürfnisse ein.
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Montag, 6. Okt. $ Kurs 1 % Kurs 1
Dienstag, 7. Okt. % Kurs 2 $ Kurs 2
Mittwoch, 8. Okt. $ Kurs 3 % Kurs 3
Donnerstag, 9. Okt. % Kurs 4 $ Kurs 4
Freitag, 10. Okt. % Kurs % Kurs 2
8KU
Samstag, 11. Okt. % Kurs 3
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Aktuell bieten wir Ihnen alle unserer Kurse zu einem Angebotspreis von insgesamt 179 € für 10 Wochen (90
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* Garantiert: Zur Qualitätssicherung vereinbaren wir vor Kursbeginn einen klaren Kursplan mit den Zielen, die jeder Teilnehmer erreichen
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t +49 69 2695 9960 | e info@target-l.com | www.target-l.com