Mistake #3: Time-consuming workaroundsAvoid rel=“canonical” for each component page in a series…Instead, use new rel=“next” and rel=“prev” markup for paginated content!
Mistake #3: Time-consuming workarounds■ New rel=“next” and rel=“prev” markup for paginated content■ Submit new/updated content to be crawled through “Fetch as Googlebot” in Webmaster Tools
Mistake #4: Caught in SEO trends userssearch engineswebsites The old days… search engines search engines
Now running two separate races?websites search engines Brings me sadness search engines users
Unfortunate SEO trend of yesteryearWhat’s the optimal keyword density for my content? Not a great focus, just write compelling stuff!
Mistake #5: Slow iterationAim to be agile.1. Define metrics for success2. Implement improvements3. Measure impact4. Create new improvements5. Prioritize improvements based on market and personnelRepeat.
SEO instructions■ Do something cool■ Include relevant keywords in your copy■ Be smart about your tags and site architecture■ Sign up for email forwarding in Webmaster Tools■ Attract buzz and natural links, votes, +1s, follows■ Stay fresh and relevant (social media sites, accessible on new devices)