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Five common SEO mistakes (and six good ideas!)
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Five common SEO mistakes (and six good ideas!)

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Google covers the five most common errors …

Google covers the five most common errors
she finds in SEO, and then concludes with six quick tips to make sure
you're on the right track.

Published in Technology , Design
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  • 1. 5 common mistakes in SEO (and 6 good ideas!) Maile Ohye Developer Programs Tech Lead
  • 2. Mistake #1: No value prop Why would a user select my site in search results?Make your product or service compelling -- be your creative self!
  • 3. e-commerce Differentiators● Low prices● Free shipping● Great customer service● Detailed product descriptions● Availability in certain languages or locales● <your value prop here!>
  • 4. Mistake #2: Segmented approachInstead approach online strategy holistically -- aligned with larger business goals and every department communicating
  • 5. Consider SEO in entire userexperience: from marketing campaign to conversion
  • 6. Car Company’s Business Strategy Marketing Team SEO Team goals Goals Bring TV viewers to Target keywords to bring example- users to main site edityourown-video. com Goals are not aligned
  • 7. Mistake #3: Time-consuming workarounds
  • 8. Mistake #3: Time-consuming workaroundsAvoid rel=“canonical” for each component page in a series…Instead, use new rel=“next” and rel=“prev” markup for paginated content!
  • 9. Mistake #3: Time-consuming workarounds■ New rel=“next” and rel=“prev” markup for paginated content■ Submit new/updated content to be crawled through “Fetch as Googlebot” in Webmaster Tools
  • 10. Mistake #4: Caught in SEO trends userssearch engineswebsites The old days… search engines search engines
  • 11. Now running two separate races?websites search engines Brings me sadness search engines users
  • 12. Unfortunate SEO trend of yesteryearWhat’s the optimal keyword density for my content? Not a great focus, just write compelling stuff!
  • 13. Mistake #5: Slow iterationAim to be agile.1. Define metrics for success2. Implement improvements3. Measure impact4. Create new improvements5. Prioritize improvements based on market and personnelRepeat.
  • 14. 2009: Rich snippets Cool !
  • 15. Rich snippets: EventsVerynice!
  • 16. Video Sitemaps
  • 17. SEO instructions■ Do something cool■ Include relevant keywords in your copy■ Be smart about your tags and site architecture■ Sign up for email forwarding in Webmaster Tools■ Attract buzz and natural links, votes, +1s, follows■ Stay fresh and relevant (social media sites, accessible on new devices)