2012 SMB Disaster Preparedness Survey Global Results May 2012

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The Symantec 2012 SMB Disaster Preparedness Survey discovered that disaster preparedness is closely connected with small- and mid-sized businesses’ (SMBs) adoption of technologies like virtualization, …

The Symantec 2012 SMB Disaster Preparedness Survey discovered that disaster preparedness is closely connected with small- and mid-sized businesses’ (SMBs) adoption of technologies like virtualization, cloud computing, and mobility. The survey also revealed how willing SMBs are to adopt these technologies, often with improved disaster preparedness as a goal, and how the move is paying off for them.

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  • 1. Disaster Preparedness Survey Global ResultsCopyright © 2012 Symantec Corporation. All rights reserved.
  • 2. Methodology• Survey performed by ReRez• 2,053 global organizations – 30 countries • NAM 2 • LAM 14 • EMEA 5 • APJ 9• Cross-industryCopyright © 2012 Symantec Corporation. All rights reserved. 2
  • 3. Virtualization, Cloud and Mobility Gaining SMB Traction• 35% using mobile devices to access business information• 34% implementing or already engaged in server virtualization• 43% implementing or already engaged in private cloud• 40% implementing or already engaged in public cloudCopyright © 2012 Symantec Corporation. All rights reserved.
  • 4. Effect of Disaster Preparedness Top of Mind for SMBs• For many SMBs, the effect these tech initiatives had on disaster preparedness had a moderate to large effect on their decision• 36% for mobility• 34% for server virtualization• 37% for private cloud• 34% for public cloudCopyright © 2012 Symantec Corporation. All rights reserved.
  • 5. Early Adopters Enjoying Better Disaster Preparedness• For those who did proceed, the impact was positive – 71% for server virtualization – 43% for private cloud – 41% for public cloud – 36% for mobilityCopyright © 2012 Symantec Corporation. All rights reserved.
  • 6. Recommendations• Start planning now• Implement strategic technologies• Protect your information completely• Review and test your disaster preparednessCopyright © 2012 Symantec Corporation. All rights reserved.
  • 7. Appendix All questions includedCopyright © 2012 Symantec Corporation. All rights reserved. 7
  • 8. DemographicsCopyright © 2012 Symantec Corporation. All rights reserved. 8
  • 9. Q3: How many employees does your organization have in all locations worldwide? 4 or less 0% 5 to 49 42% 50-99 22% 100 to 249 36% 250 to 499 0% 500 to 999 0%1,000 to 2,499 0%2,500 to 4,999 0%5,000 or more 0% 0% 5% 10% 15% 20% 25% 30% 35% 40% 45% Copyright © 2012 Symantec Corporation. All rights reserved. 9
  • 10. Q4: What is your organizations primary industry? Agriculture and Food Processing 3% Aviation – aircraft, air traffic control, airports 0% Chemical products 2% Construction 9% Eating and drinking services, accommodations 2% Education, Learning and Support 6% Energy - Electric power production 1% Energy - Oil and gas production and processing 1% Energy - Oil, gas and power transmission and distribution 1% Finance and Insurance 5% Government 2% Information Technology 11% Legal 1% Living-related and personal services and amusement services 2% Manufacturing 10% Media 1% Marketing Services (including Advertising) 2% Mass Transit and Rail 0% Pharmaceuticals 1% Healthcare provider, hospital 1% Healthcare provider, private office 1% Healthcare provider, outpatient facility 1% Healthcare payers/health plans 0% Healthcare Life Sciences/manufacturers 1% Public services (law enforcement, fire and emergency, other) 2% Public works (water and waste water) 1% Shipping, freight, and postal services 1% Real estate and goods rental and leasing 3% Scientific research, professional and technical services 4% Telecommunications -Communication Service Providers (CSPs) 3%Telecommunications - Cable Companies and Multiple Cable TV System Operators (MSOs) 1% Telecommunications - Network Equipment Providers (NEPs) 1% Telecommunications - Managed Service Providers (MSPs) 1% Wholesale and Retail 9% Other 12% 0% 2% 4% 6% 8% 10% 12% 14% Copyright © 2012 Symantec Corporation. All rights reserved. 10
  • 11. Q5: Which of the following best describes the area of the company in which you work?Executive/Senior Management 63% Finance 0% Human Resources 0% Operations/Production 0% Legal 0% IT 37% Marketing/Sales 0% Distribution 0% Other (Please specify) 0% Not sure 0% 0% 10% 20% 30% 40% 50% 60% 70% Copyright © 2012 Symantec Corporation. All rights reserved. 11
  • 12. Q5: Which of the following best describes the area of the company in which you work? IT 37% Executive/Senior Management 63%Copyright © 2012 Symantec Corporation. All rights reserved. 12
  • 13. Q6: Which of the following best describes the scope of your management or purchase decision making authority for your computer resources? I do not manage computing resources 0% A department or workgroup 0% One or more divisions at your site, but not the entire site 0% Only the site at which you work 13%More than one of your company sites, but not the entire company 14% Your entire company or enterprise 74% 0% 10% 20% 30% 40% 50% 60% 70% 80% Copyright © 2012 Symantec Corporation. All rights reserved. 13
  • 14. Q36: What types of natural disasters occur from time to time at one or more of your locations? Volcanic action 5% Tsunamis 5% Tornadoes 9% Wildfires 12% Hurricanes 14% Blizzards 19%Other (please specify) 21% Earthquakes 25% Floods 30% 0% 5% 10% 15% 20% 25% 30% 35% Copyright © 2012 Symantec Corporation. All rights reserved. 14
  • 15. Q37: How many of each of the following natural disasters did your organization experience at any of its locations in the past 12 months?100%90%80% 45%70% 63%60% 74% 75% 77% 84% 85% 86% 89% 90% 91%50%40% 33% 030% 1 or 2 20%20% 3 to 5 15% 18% 17% 15%10% 10% 11% 9% 8% 3% 3% 6% 6% 4% 7% 6% 5% 6 to 8 4% 4% 1% 1% 2% 2% 4% 1% 4% 1% 4% 4% 3% 1% 3% 0% 0% 0% 1% 0% 1% 0% 0% 1% 0% 9 or more Copyright © 2012 Symantec Corporation. All rights reserved. 15
  • 16. Q37: How many of each of the following natural disasters did your organization experience at any of its locations in the past 12 months? (Saw at least one) Volcanic action 9%Terrorism, war or civil unrest 10% Tornadoes 11% Wildfires 14% Other (please specify) 15% Hurricanes 16% Earthquakes 23% Industrial accident 25% Floods 26% Storm 37% Power outage 55% 0% 10% 20% 30% 40% 50% 60% Copyright © 2012 Symantec Corporation. All rights reserved. 16
  • 17. Q39: How many outages did your organizations experience caused by each of the following?100%90%80% 47%70% 55% 69% 73%60% 80% 80% 82% 82% 86% 88% 89% 91% 91% 92%50%40% 34%30% 30% 020% 22% 18% 1 or 2 13% 14% 13% 10% 12%10% 10% 9% 8% 7% 3 to 5 3% 6% 6% 5% 4% 4% 1% 4% 5% 5% 4% 3% 2% 2% 2% 0% 1% 1% 1% 0% 2% 1% 3% 1% 3% 1% 3% 1% 3% 1% 3% 1% 2% 1% 3% 1% 0% 0% 0% 0% 0% 0% 0% 6 to 8 9 or more Copyright © 2012 Symantec Corporation. All rights reserved. 17
  • 18. Q39: How many outages did your organization experience caused by each of the following? (Saw at least one) Terrorism, war or civil unrest 8% Volcanic action 9% Tornadoes 9% Wildfires 11% Hurricanes 12% Earthquakes 14% Hacker attack that brought systems down 18% Other (please specify) 18% Industrial accident 20% Floods 20% Storm 27%Misconfiguration or user error that brought systems down 31% Hardware, software or network failure 45% Power outage 53% 0% 10% 20% 30% 40% 50% 60% Copyright © 2012 Symantec Corporation. All rights reserved. 18
  • 19. Q40: Please characterize the outages you have experienced: (Means shown)12 1110 8 6 4 5 2 0 Longest outage (in hours) Average outage length (in hours) Copyright © 2012 Symantec Corporation. All rights reserved. 19
  • 20. Q40: Please characterize the outages you have experienced: (Medians shown)3.5 3 32.5 21.5 1 10.5 0 Longest outage (in hours) Average outage length (in hours) Copyright © 2012 Symantec Corporation. All rights reserved. 20
  • 21. Q41: In a typical or average outage, which of the following costs does your organization experience? Reduced stock price 7%Costs to comply with regulations after an attack 10% Damaged brand reputation 12% Lost revenue 29% Loss of data 32% Labor costs to recover from the outage 34% Lost productivity 52% 0% 10% 20% 30% 40% 50% 60% Copyright © 2012 Symantec Corporation. All rights reserved. 21
  • 22. Q42: What is your current level of disaster preparedness? Not at all prepared 6% Not very prepared 16% Neutral 31%Somewhat prepared 35%Extremely prepared 11% 0% 5% 10% 15% 20% 25% 30% 35% 40% Copyright © 2012 Symantec Corporation. All rights reserved. 22
  • 23. Q43: What is the status of your disaster recovery plan?We don’t have one and have no plans to create one 22% We are discussing creating a plan 33% We are currently creating a plan 19% We have a plan 26% 0% 5% 10% 15% 20% 25% 30% 35% 40% Copyright © 2012 Symantec Corporation. All rights reserved. 23
  • 24. Q44: Why do you not have a disaster recovery plan? Other (Please specify) 4% Lack of skills/unqualified personnel 14% Too expensive 15% Lack of resources 15%Our computer systems are not that critical to our business 20% Never occurred to us to have one 39% Not a priority 41% 0% 5% 10% 15% 20% 25% 30% 35% 40% 45% Copyright © 2012 Symantec Corporation. All rights reserved. 24
  • 25. Q45: What is your level of trust in your ability to restore from the backups that you have?Extremely confident 21%Somewhat confident 42% Neutral 27% Not very confident 9% Not at all confident 1% 0% 5% 10% 15% 20% 25% 30% 35% 40% 45% Copyright © 2012 Symantec Corporation. All rights reserved. 25
  • 26. Q46: How often do you backup each of the following kinds of data? 1 - Never 2 - Less than once a year 3 - Annually 4 - Quarterly 5 - Monthly 6 - Weekly 7 - Daily100% 13% 11% 11% 10%90% 16% 20% 30% 17% 16%80% 16% 17% 21%70% 22% 16% 17% 16%60% 15% 20% 21% 12%50% 12% 13% 19% 12% 17% 8%40% 7% 7% 7% 14% 5% 5% 4% 6%30% 15% 13% 9%20% 9% 7% 7% 30% 31% 32% 34%10% 4% 6% 13% 9% 9% 0% Primary server Local drives on Local drives on Private cloud Smartphones Public cloud Tablets storage desktop computers laptops storage storage Copyright © 2012 Symantec Corporation. All rights reserved. 26
  • 27. Q46: How often do you backup each of the following kinds of data? (At least annually) Tablets 62% Public cloud storage 63% Smartphones 64% Private cloud storage 65% Local drives on laptops 80%Local drives on desktop computers 85% Primary server storage 87% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Copyright © 2012 Symantec Corporation. All rights reserved. 27
  • 28. Q46: How often do you backup each of the following kinds of data? (At least quarterly) Tablets 53% Public cloud storage 56% Smartphones 56% Private cloud storage 58% Local drives on laptops 71%Local drives on desktop computers 76% Primary server storage 80% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% Copyright © 2012 Symantec Corporation. All rights reserved. 28
  • 29. Q46: How often do you backup each of the following kinds of data? (At least monthly) Tablets 42% Public cloud storage 43% Smartphones 44% Private cloud storage 46% Local drives on laptops 58%Local drives on desktop computers 62% Primary server storage 67% 0% 10% 20% 30% 40% 50% 60% 70% 80% Copyright © 2012 Symantec Corporation. All rights reserved. 29
  • 30. Q46: How often do you backup each of the following kinds of data? (At least weekly) Tablets 25% Public cloud storage 27% Smartphones 28% Private cloud storage 30% Local drives on laptops 37%Local drives on desktop computers 42% Primary server storage 50% 0% 10% 20% 30% 40% 50% 60% Copyright © 2012 Symantec Corporation. All rights reserved. 30
  • 31. Q47: Of all the data in your organization, what percentage is currently backed up?100%90%80%70% 70% 66%60%50%40%30%20%10% 0% Mean Median Copyright © 2012 Symantec Corporation. All rights reserved. 31
  • 32. Q48: What is your level of trust in your ability to restore from the backups that you have? Not at all confident 2% Not very confident 8% Neutral 25%Somewhat confident 41%Extremely confident 24% 0% 5% 10% 15% 20% 25% 30% 35% 40% 45% Copyright © 2012 Symantec Corporation. All rights reserved. 32
  • 33. Q49: How many times have you experienced a recovery failure in the past 12 months?54 4321 00 Mean Median Copyright © 2012 Symantec Corporation. All rights reserved. 33
  • 34. Q50: What were the consequences of the recovery failures you have faced in the past 12 months? Fines 10%Damage to our brand or reputation 13% Financial loss 35% Lost productivity 41% 0% 5% 10% 15% 20% 25% 30% 35% 40% 45% Copyright © 2012 Symantec Corporation. All rights reserved. 34
  • 35. Q51: How often do you archive the following kinds of data? 1 - Never 2 - Less than once a year 3 - Annually 4 - Quarterly 5 - Monthly 6 - Weekly 7 - Daily 100% 12% 11% 16% 19% 15% 90% 23% 24% 80% 18% 19% 20% 18% 70% 20% 19% 19% 60% 19% 20% 20% 19% 17% 50% 18% 19% 15% 40% 17% 14% 15% 14% 15% 14% 30% 11% 12% 11% 12% 10% 20% 11% 11% 7% 7% 6% 7% 7% 10% 5% 5% 13% 13% 14% 16% 17% 9% 9% 0%Documents (Word, Excel, PowerPoint, etc.) Business-critical Application and operating systemcalendar applications application data Email and files Non business-critical application Multimedia files not associated with your Website-related materials data Copyright © 2012 Symantec Corporation. All rights reserved. 35
  • 36. Q51: How often do you archive the following kinds of data? (At least annually)Multimedia files not associated with your website 76% Website-related materials 78% Non business-critical application data 79% Email and calendar applications 80% Application and operating system files 81% Business-critical application data 86% Documents (Word, Excel, PowerPoint, etc.) 86% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Copyright © 2012 Symantec Corporation. All rights reserved. 36
  • 37. Q51: How often do you archive the following kinds of data? (At least quarterly)Multimedia files not associated with your website 65% Website-related materials 67% Non business-critical application data 68% Email and calendar applications 70% Application and operating system files 69% Business-critical application data 75% Documents (Word, Excel, PowerPoint, etc.) 75% 0% 10% 20% 30% 40% 50% 60% 70% 80% Copyright © 2012 Symantec Corporation. All rights reserved. 37
  • 38. Q51: How often do you archive the following kinds of data? (At least monthly)Multimedia files not associated with your website 49% Website-related materials 53% Non business-critical application data 51% Email and calendar applications 56% Application and operating system files 55% Business-critical application data 62% Documents (Word, Excel, PowerPoint, etc.) 61% 0% 10% 20% 30% 40% 50% 60% 70% Copyright © 2012 Symantec Corporation. All rights reserved. 38
  • 39. Q51: How often do you archive the following kinds of data? (At least weekly)Multimedia files not associated with your website 30% Website-related materials 33% Non business-critical application data 32% Email and calendar applications 39% Application and operating system files 36% Business-critical application data 43% Documents (Word, Excel, PowerPoint, etc.) 43% 0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50% Copyright © 2012 Symantec Corporation. All rights reserved. 39
  • 40. Q52: What is your level of trust in your archival system? Not at all confident 2% Not very confident 7% Neutral 28%Somewhat confident 42%Extremely confident 21% 0% 5% 10% 15% 20% 25% 30% 35% 40% 45% Copyright © 2012 Symantec Corporation. All rights reserved. 40
  • 41. Q53: Do you have an offsite failover plan in place? Yes 43% No 57%Copyright © 2012 Symantec Corporation. All rights reserved. 41
  • 42. Q54: What is your level of trust in your offsite failover plan? Not at all confident 3% Not very confident 7% Neutral 24%Somewhat confident 39%Extremely confident 27% 0% 5% 10% 15% 20% 25% 30% 35% 40% 45% Copyright © 2012 Symantec Corporation. All rights reserved. 42
  • 43. Q55: What is the status of your involvement with server virtualization?We don’t virtualize our servers and have no plans to do so 33% We are discussing server virtualization 34% We are currently implementing server virtualization 20% We have already engaged in server virtualization 14% 0% 5% 10% 15% 20% 25% 30% 35% 40% Copyright © 2012 Symantec Corporation. All rights reserved. 43
  • 44. Q56: How has your engagement with server virtualization affected your overall disaster preparedness? Significantly lowered our preparedness 1% Somewhat lowered our preparedness 2% Neutral 26% Somewhat increased our preparedness 29%Significantly increased our preparedness 42% 0% 5% 10% 15% 20% 25% 30% 35% 40% 45% Copyright © 2012 Symantec Corporation. All rights reserved. 44
  • 45. Q57: How prevalent is the use by your employees of mobile devices (such as smartphones and tablets) to access business information while out of the office? This does not happen 19% Almost not at all 17% Neutral 29%This happens a moderate amount of time 26% This happens all the time 9% 0% 5% 10% 15% 20% 25% 30% 35% Copyright © 2012 Symantec Corporation. All rights reserved. 45
  • 46. Q58: How much has the use by your employees of mobile devices to access business information affected your overall disaster preparedness? Significantly lowered our preparedness 2% Somewhat lowered our preparedness 10% Neutral 51% Somewhat increased our preparedness 29%Significantly increased our preparedness 7% 0% 10% 20% 30% 40% 50% 60% Copyright © 2012 Symantec Corporation. All rights reserved. 46
  • 47. Q59: What is the status of your involvement with private cloud computing?We don’t use private cloud computing and have no plans to do so 29% We are discussing using private cloud computing 22% We are currently implementing private cloud computing 21% We have already engaged in private cloud computing 22% I am not sure what private cloud computing is 6% 0% 5% 10% 15% 20% 25% 30% 35% Copyright © 2012 Symantec Corporation. All rights reserved. 47
  • 48. Q60: How much has your use of private cloud computing affected your overall disaster preparedness? Significantly lowered our preparedness 2% Somewhat lowered our preparedness 9% Neutral 46% Somewhat increased our preparedness 33%Significantly increased our preparedness 10% 0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50% Copyright © 2012 Symantec Corporation. All rights reserved. 48
  • 49. Q61: What is the status of your involvement with public cloud computing?We don’t use public cloud computing and have to plans to do so 33% We are discussing using public cloud computing 23% We are currently implementing public cloud computing 20% We have already engaged in public cloud computing 20% I am not sure what public cloud computing is 5% 0% 5% 10% 15% 20% 25% 30% 35% Copyright © 2012 Symantec Corporation. All rights reserved. 49
  • 50. Q62: How much has your use of public cloud computing affected your overall disaster preparedness? Significantly lowered our preparedness 1% Somewhat lowered our preparedness 11% Neutral 48% Somewhat increased our preparedness 33%Significantly increased our preparedness 8% 0% 10% 20% 30% 40% 50% 60% Copyright © 2012 Symantec Corporation. All rights reserved. 50
  • 51. Q63: How did concerns about and objectives for disaster preparedness affect your decision to participate or not participate in the following types of computing initiatives? 1 - No effect at all 2 - Very little effect 3 - Neutral 4 - Moderate effect 5 - Very large effect100% 10% 9% 7% 9%90%80% 27% 25% 27% 27%70%60%50% 35% 36% 34% 35%40%30% 9% 11% 9% 11%20%10% 19% 17% 20% 21% 0% Private cloud computing Use of mobile devices to access Server virtualization Public cloud computing business information Copyright © 2012 Symantec Corporation. All rights reserved. 51
  • 52. Q63: How did concerns about and objectives for disaster preparedness affect your decision to participate or not participate in the following types of computing initiatives? (Moderate/Very large effect) Public cloud computing 34% Server virtualization 34%Use of mobile devices to access business information 36% Private cloud computing 37% 0% 5% 10% 15% 20% 25% 30% 35% 40% Copyright © 2012 Symantec Corporation. All rights reserved. 52
  • 53. Q64: How have the following factors affected your overall disaster preparedness? 1 - No effect at all 2 - Very little effect 3 - Neutral 4 - Moderate effect 5 - Very large effect100% 7% 8% 6% 11%90%80% 26% 24% 25% 24%70%60%50% 38% 39% 38% 39%40%30% 13% 13% 13%20% 13%10% 17% 17% 15% 15% 0% Inadequate budgets Too busy with other technology Lack of interest from Difficulties with staffing at the issues management correct level or with the right skill sets Copyright © 2012 Symantec Corporation. All rights reserved. 53
  • 54. Q64: How have the following factors affected your overall disaster preparedness? (Moderate/Very large effect)Difficulties with staffing at the correct level or with the right skill sets 31% Lack of interest from management 33% Too busy with other technology issues 33% Inadequate budgets 35% 0% 5% 10% 15% 20% 25% 30% 35% 40% Copyright © 2012 Symantec Corporation. All rights reserved. 54