Various sales techniques

1. Trade Sales Promotion
Technique

2. Point-of-purchase displays: Used to create the urge
of "impulse" buying and selling your product on the
spot.
Trade Sales Promotion
Technique

3. Training programs: dealer employees are
trained in selling the product.
Trade sales promotion
technique

4. Push money: also known as "spiffs". An extra
commission paid to retail employees to push
products.
Trade sales promotion
technique

5. Trade discounts (also called functional discounts):
These are payments to distribution channel members
for performing some function .
Trade sales promotion
technique