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http://www.flickr.com/photos/radioflyer007/
http://flickr.com/photos/jonnygoldstein/
Simon
Wardley
DANGER!
Will Robinson
 DANGER!
Sccott Beale/Laughing Squid : http://www.flickr.com/photos/laughingsquid/
Pain
Pain




       No. Slides
12 slides
Pain




                    Severe
                    risk of
                     harm

       OK
           ...
182 slides
Pain




            Severe
            risk of
             harm

       OK
                      No. Slides
http://flickr.com/photos/jonnygoldstein/
Cloud Computing
Cloud Computing




            What is
      “Cloud computing” ?
http://www.flickr.com/photos/fimbrethil/
It’s like
  computers on
the internet, innit.
http://www.flickr.com/photos/radioflyer007/
http://www.flickr.com/photos/radioflyer007/
                                    http://upload.wikimedia.org/wikipedia/en/5/5...
It’s a disruptive
     shift of the
 computing stack
to online services.
It’s like
  computers on
the internet, innit.
http://www.sandowplus.co.uk/
http://www.flickr.com/photos/radioflyer007/
Image of Oliver Twist, from http://padovacultura.padovanet.it/
It’s like SaaS or software as a service, and
  infrastructure provision and PaaS, that’s
       platform as a Service and ...
Cloud Computing




             not a thing ...
Cloud Computing




 “Cloud computing” is a consequence of
 economic, commercial, business cultural and
 technological con...
Why I.T. is changing.
Why I.T. is changing.

 Benefits & Risks.
Why I.T. is changing.

   Benefits & Risks.

Canonical and the Cloud.
Why I.T. is changing.
Why I.T. is changing




                         http://www.strassmann.com/




       Paul Strassmann
Why I.T. is changing




   Not all IT is the same.
Why I.T. is changing




      Not all IT has value.
Why I.T. is changing




    Yesterday’s
     hot stuff
Why I.T. is changing




    Yesterday’s         Today’s
     hot stuff         boredom
http://www.sandowplus.co.uk/
http://www.flickr.com/photos/privatenobby
http://www.flickr.com/photos/billege
http://www.flickr.com/photos/billege/
Why I.T. is changing




       Innovation
Why I.T. is changing




                       Bespoke
       Innovation
Why I.T. is changing




                       Bespoke   Products
       Innovation
Why I.T. is changing




                       Bespoke   Products   Services
       Innovation
Why I.T. is changing



    Commoditisation




                       Bespoke   Products   Services
       Innovation
Why I.T. is changing




        1832

       Innovation
Why I.T. is changing




        1832

                       Bespoke
       Innovation
Why I.T. is changing




                                 1837

        1832

                       Bespoke   Products
  ...
http://www.sandowplus.co.uk/
Image of Oliver Twist, from http://padovacultura.padovanet.it/
Image from Chicago Historical Society
Sccott Beale/Laughing Squid : http://www.flickr.com/photos/laughingsquid/
http://upload.wikimedia.org/wikipedia/en/5/51/Metropolis.jpg
Why I.T. is changing



                                             1890
                                 1837

        1...
Why I.T. is changing




          Harvey Hubbell
           (1857-1927)
Why I.T. is changing



                                             1930
                                 1837

        1...
Why I.T. is changing




                          As IT becomes ubiquitous
                           it has no strategic...
Why I.T. is changing




   Not all IT is the same.
Why I.T. is changing




                             As IT (activities)
                          becomes ubiquitous it h...
Why I.T. is changing


                 Common
      Ubiquity

                 Novel
Why I.T. is changing


                 Common
      Ubiquity

                 Novel
Why I.T. is changing


                 Common
      Ubiquity

                 Novel
Why I.T. is changing


                 Common
      Ubiquity

                 Novel




                          Low   ...
Why I.T. is changing


                 Common
      Ubiquity

                 Novel




                          Low   ...
Why I.T. is changing


                 Common




                                            TV’s, Phone,VCRs
      Ubiq...
Why I.T. is changing


                 Common
      Ubiquity

                 Novel




                          Low   ...
Why I.T. is changing


                 Common
      Ubiquity




                          INNOVATION
                 No...
Why I.T. is changing


                 Common




                                                   COMMODITY
      Ubiq...
Why I.T. is changing


                 Common
      Ubiquity




                                Innovation
             ...
Why I.T. is changing


                 Common
      Ubiquity




                                     Mid '80s DB
       ...
Why I.T. is changing


                 Common




                                CRM products
                          ...
Why I.T. is changing


                 Common


                                        “Cloud Providers”
               ...
Why I.T. is changing


                 Common

                                                  Expense           Payrol...
Why I.T. is changing


                 Common

                                                  Expense           Payrol...
Why I.T. is changing


                 Common
      Ubiquity

                 Novel




                          Low   ...
Why I.T. is changing


                 Common




                           Features
      Ubiquity

                 No...
Why I.T. is changing


                 Common




                                Widespread
      Ubiquity

            ...
Why I.T. is changing


                 Common




                                Widespread
      Ubiquity




         ...
Why I.T. is changing


                 Common




                                Widespread
      Ubiquity




         ...
Why I.T. is changing


                 Common


                                “as a Service”
      Ubiquity

          ...
Why I.T. is changing




                           Utility
                         Computing

         John McCarthy
Why I.T. is changing




                       Bespoke    Products   Services
       Innovation




                     ...
Why I.T. is changing




                                       The fundamental impulse that sets
                        ...
Why I.T. is changing




                                       The fundamental impulse that sets
                        ...
Why I.T. is changing




                                        Creative
                                       Destructi...
Why I.T. is changing



    Commoditisation




                       Bespoke   Products   Services
       Innovation
Why I.T. is changing




                       Bespoke   Products   Services
       Innovation
Why I.T. is changing




                                             Power



                                           ...
Why I.T. is changing




                                             Power



                                           ...
Why I.T. is changing




                       Operating System


                          Hypervisor


              CP...
Why I.T. is changing




             Database     Framework        Messaging


                        Operating System

...
Why I.T. is changing




                       Application             Service


             Database          Framework...
Why I.T. is changing




                       Application             Service


             Database          Framework...
Why I.T. is changing




                       Application             Service


             Database          Framework...
Why I.T. is changing




                       Application             Service


             Database          Framework...
Why I.T. is changing




                       Application             Service


             Database          Framework...
Why I.T. is changing




                           Componentisation




        Herbert A. Simon
         (1916 - 2001)
Why I.T. is changing




                       Application             Service


             Database           Platform...
Why I.T. is changing




Application              Service


se       Platform       Messaging


     Operating System


  ...
Why I.T. is changing




Application              Service


                                      Platform
se       Platfo...
Why I.T. is changing




                                     Application
Application              Service


             ...
Why I.T. is changing



                                      Application
                                       Platform
...
Why I.T. is changing




                                “as a Service”
                 Common



                       ...
Why I.T. is changing




                           Utility
                         Computing

         John McCarthy
Why I.T. is changing




                                        Creative
                                       Destructi...
Why I.T. is changing




                           Componentisation




        Herbert A. Simon
         (1916 - 2001)
Why I.T. is changing



                                     Application
                                      Platform


...
Why I.T. is changing




  “Cloud computing” is a consequence of
  economic, commercial, business cultural and
  technolog...
Why I.T. is changing.

 Benefits & Risks.
Benefits & Risks of Cloud Computing




 • Economies of scale. (volume)
Benefits & Risks of Cloud Computing




 • Economies of scale. (volume)
 • Pay per use. (utility)
Benefits & Risks of Cloud Computing




 • Economies of scale. (volume)
 • Pay per use. (utility)
 • Speed to market. (comp...
Benefits & Risks of Cloud Computing




 • Economies of scale. (volume)
 • Pay per use. (utility)
 • Speed to market. (comp...
Benefits & Risks of Cloud Computing


                Common
     Ubiquity




                               You
         ...
Benefits & Risks of Cloud Computing


                Common



                                                 Market
   ...
Benefits & Risks of Cloud Computing


                Common



                                                 Market



...
Benefits & Risks of Cloud Computing




                                  Red Queen
                                  Hypot...
Benefits & Risks of Cloud Computing




                                  The need to constantly
                          ...
http://www.flickr.com/photos/privatenobby
http://www.flickr.com/photos/billege
http://www.flickr.com/photos/giddygoose/
Benefits & Risks of Cloud Computing




                                 Common
                                           ...
Benefits & Risks of Cloud Computing



                                      Application
                                  ...
Benefits & Risks of Cloud Computing




      Transition
   • Management.
Benefits & Risks of Cloud Computing




      Transition
   • Management.
   • Trust.
Benefits & Risks of Cloud Computing




      Transition
   • Management.
   • Trust.
   • Transparency.
Benefits & Risks of Cloud Computing




      Transition
   • Management.
   • Trust.
   • Transparency.
   • Security of s...
Benefits & Risks of Cloud Computing




                               “as a Service”
                Common



           ...
Benefits & Risks of Cloud Computing




      Transition                        General
   • Management.                   ...
Benefits & Risks of Cloud Computing




      Transition                        General
   • Management.                   ...
Benefits & Risks of Cloud Computing




      Transition                        General
   • Management.                   ...
Benefits & Risks of Cloud Computing




      Transition                        General
   • Management.                   ...
Benefits & Risks of Cloud Computing




             Adoption Barriers
Why I.T. is changing.

   Benefits & Risks.

Canonical and the Cloud.
Canonical and the Cloud
Canonical and the Cloud




 • Fastest growing Linux-based operating system.
Canonical and the Cloud




 • Fastest growing Linux-based operating system.
 • Over 10,000,000 users.
Canonical and the Cloud




       Transition             General
   • Management.           • Suitability.
   • Trust.   ...
Canonical and the Cloud




                          Electricity
Canonical and the Cloud




                          Electricity




                                        BOOM!
Canonical and the Cloud




                          Standard Output




                                            BOOM!
Canonical and the Cloud




                           Application


                            Platform




            ...
Canonical and the Cloud




                           Application


                            Platform




            ...
Canonical and the Cloud



                            Data
              You
                          Application
Canonical and the Cloud



                            Data


                          Application




                  ...
Canonical and the Cloud



                            Data


                          Application




                  ...
Canonical and the Cloud



                              Data


                            Application




              ...
Canonical and the Cloud



                               Data


                             Application




            ...
Canonical and the Cloud



                               Data


                             Application




            ...
Canonical and the Cloud



                              Data


                            Application




              ...
Canonical and the Cloud




         Paul Baran
Canonical and the Cloud




    IPX / SPX
   Banyan Vines
    AppleTalk
      SNA
     Decnet
Canonical and the Cloud




    IPX / SPX
   Banyan Vines
    AppleTalk             TCP/IP
      SNA
     Decnet
Canonical and the Cloud




    IPX / SPX
   Banyan Vines
    AppleTalk             TCP/IP
      SNA
     Decnet
         ...
Canonical and the Cloud




    IPX / SPX
   Banyan Vines                       Bind
    AppleTalk                       S...
Canonical and the Cloud




                           IPX / SPX
                          Banyan Vines
                  ...
Canonical and the Cloud




                           Application


                            Platform




            ...
Canonical and the Cloud




                          Application


                           Platform




              ...
Canonical and the Cloud




              Beta program for
            Ubuntu Server Edition
              on Amazon EC2.
...
Canonical and the Cloud




                  Eucalyptus
Canonical and the Cloud




            Private in-house cloud
                   matching
               Amazon EC2 API
Canonical and the Cloud
Canonical and the Cloud




                            Hypervisor


                            Bare Metal



           ...
Canonical and the Cloud




               Hypervisor     Hypervisor


               Bare Metal     Bare Metal



       ...
Canonical and the Cloud




                              Easy
               Hypervisor                 Hypervisor
      ...
Canonical and the Cloud




                                 Common
                                                  Mark...
Canonical and the Cloud




               Competitive
                 Market
Recap
Recap



   Commoditisation




                     Bespoke   Products   Services
        Innovation
Recap


                   Common

                                                   Expense           Payroll
          ...
Recap


                   Common




                                                     COMMODITY
        Ubiquity




...
Recap




                        As IT becomes ubiquitous
                         it has no strategic value




        ...
Recap



                                    Application
                                     Platform


                 ...
Recap




                                  “as a Service”
                   Common



                                  ...
Recap




                          Utility
                        Computing

        John McCarthy
It’s like
  computers on
the internet, innit.
Recap




 • Economies of scale. (volume)
 • Pay per use. (utility)
 • Speed to market. (componentisation)
 • Focus on cor...
Recap




                                 Common
                                                  Market
• Economies of ...
Recap




        Transition            General
   • Management.           • Suitability.
   • Trust.                • Pri...
Recap




        Standard Output
Recap




   IPX / SPX
  Banyan Vines               Bind
   AppleTalk               SendMail
                 TCP/IP
     ...
Recap




                       Standard
          Hypervisor                Hypervisor
                        Output
  ...
Recap




        Private in-house cloud
               matching
           Amazon EC2 API
Recap




        Competitive
          Market
Thank you
General RoundTable Cloud
General RoundTable Cloud
General RoundTable Cloud
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Transcript of "General RoundTable Cloud"

  1. 1. http://www.flickr.com/photos/radioflyer007/
  2. 2. http://flickr.com/photos/jonnygoldstein/
  3. 3. Simon Wardley
  4. 4. DANGER! Will Robinson DANGER!
  5. 5. Sccott Beale/Laughing Squid : http://www.flickr.com/photos/laughingsquid/
  6. 6. Pain
  7. 7. Pain No. Slides
  8. 8. 12 slides Pain Severe risk of harm OK No. Slides
  9. 9. 182 slides Pain Severe risk of harm OK No. Slides
  10. 10. http://flickr.com/photos/jonnygoldstein/
  11. 11. Cloud Computing
  12. 12. Cloud Computing What is “Cloud computing” ?
  13. 13. http://www.flickr.com/photos/fimbrethil/
  14. 14. It’s like computers on the internet, innit.
  15. 15. http://www.flickr.com/photos/radioflyer007/
  16. 16. http://www.flickr.com/photos/radioflyer007/ http://upload.wikimedia.org/wikipedia/en/5/51/Metropolis.jpg
  17. 17. It’s a disruptive shift of the computing stack to online services.
  18. 18. It’s like computers on the internet, innit.
  19. 19. http://www.sandowplus.co.uk/
  20. 20. http://www.flickr.com/photos/radioflyer007/
  21. 21. Image of Oliver Twist, from http://padovacultura.padovanet.it/
  22. 22. It’s like SaaS or software as a service, and infrastructure provision and PaaS, that’s platform as a Service and utility computing being provided in public clouds, which is different from private clouds which aren’t cloud computing, unless of course you’re talking about hybrid clouds which sort of are and it’s hype and lock-in and did I mention infrastructure?
  23. 23. Cloud Computing not a thing ...
  24. 24. Cloud Computing “Cloud computing” is a consequence of economic, commercial, business cultural and technological conditions that have combined to cause a disruptive change in I.T. towards a service based economy.
  25. 25. Why I.T. is changing.
  26. 26. Why I.T. is changing. Benefits & Risks.
  27. 27. Why I.T. is changing. Benefits & Risks. Canonical and the Cloud.
  28. 28. Why I.T. is changing.
  29. 29. Why I.T. is changing http://www.strassmann.com/ Paul Strassmann
  30. 30. Why I.T. is changing Not all IT is the same.
  31. 31. Why I.T. is changing Not all IT has value.
  32. 32. Why I.T. is changing Yesterday’s hot stuff
  33. 33. Why I.T. is changing Yesterday’s Today’s hot stuff boredom
  34. 34. http://www.sandowplus.co.uk/
  35. 35. http://www.flickr.com/photos/privatenobby
  36. 36. http://www.flickr.com/photos/billege
  37. 37. http://www.flickr.com/photos/billege/
  38. 38. Why I.T. is changing Innovation
  39. 39. Why I.T. is changing Bespoke Innovation
  40. 40. Why I.T. is changing Bespoke Products Innovation
  41. 41. Why I.T. is changing Bespoke Products Services Innovation
  42. 42. Why I.T. is changing Commoditisation Bespoke Products Services Innovation
  43. 43. Why I.T. is changing 1832 Innovation
  44. 44. Why I.T. is changing 1832 Bespoke Innovation
  45. 45. Why I.T. is changing 1837 1832 Bespoke Products Innovation
  46. 46. http://www.sandowplus.co.uk/
  47. 47. Image of Oliver Twist, from http://padovacultura.padovanet.it/
  48. 48. Image from Chicago Historical Society
  49. 49. Sccott Beale/Laughing Squid : http://www.flickr.com/photos/laughingsquid/
  50. 50. http://upload.wikimedia.org/wikipedia/en/5/51/Metropolis.jpg
  51. 51. Why I.T. is changing 1890 1837 1832 Utility Bespoke Products Innovation Grids (Services)
  52. 52. Why I.T. is changing Harvey Hubbell (1857-1927)
  53. 53. Why I.T. is changing 1930 1837 1832 National Bespoke Products Innovation Grid (Services)
  54. 54. Why I.T. is changing As IT becomes ubiquitous it has no strategic value Nicholas Carr
  55. 55. Why I.T. is changing Not all IT is the same.
  56. 56. Why I.T. is changing As IT (activities) becomes ubiquitous it has no strategic value Nicholas Carr
  57. 57. Why I.T. is changing Common Ubiquity Novel
  58. 58. Why I.T. is changing Common Ubiquity Novel
  59. 59. Why I.T. is changing Common Ubiquity Novel
  60. 60. Why I.T. is changing Common Ubiquity Novel Low High Certainty
  61. 61. Why I.T. is changing Common Ubiquity Novel Low High Certainty
  62. 62. Why I.T. is changing Common TV’s, Phone,VCRs Ubiquity Novel Low High Certainty
  63. 63. Why I.T. is changing Common Ubiquity Novel Low High Certainty
  64. 64. Why I.T. is changing Common Ubiquity INNOVATION Novel Low High Certainty
  65. 65. Why I.T. is changing Common COMMODITY Ubiquity INNOVATION Novel Low High Certainty
  66. 66. Why I.T. is changing Common Ubiquity Innovation of CRM. Novel Low High Certainty
  67. 67. Why I.T. is changing Common Ubiquity Mid '80s DB marketing. Novel Low High Certainty
  68. 68. Why I.T. is changing Common CRM products 90’s Ubiquity Novel Low High Certainty
  69. 69. Why I.T. is changing Common “Cloud Providers” like Salesforce Ubiquity Novel Low High Certainty
  70. 70. Why I.T. is changing Common Expense Payroll Procedure Accounts Payable Company Web site Ubiquity Wiki Social Network Analysis Novel Low High Certainty
  71. 71. Why I.T. is changing Common Expense Payroll Procedure Accounts Payable Company Web site Ubiquity Wiki Social Network Analysis Novel Low High Certainty
  72. 72. Why I.T. is changing Common Ubiquity Novel Low High Certainty
  73. 73. Why I.T. is changing Common Features Ubiquity Novel Low High Certainty
  74. 74. Why I.T. is changing Common Widespread Ubiquity Novel Low High Certainty
  75. 75. Why I.T. is changing Common Widespread Ubiquity Feature Complete Novel Low High Certainty
  76. 76. Why I.T. is changing Common Widespread Ubiquity Feature Complete Novel Low High Certainty
  77. 77. Why I.T. is changing Common “as a Service” Ubiquity Novel Low High Certainty
  78. 78. Why I.T. is changing Utility Computing John McCarthy
  79. 79. Why I.T. is changing Bespoke Products Services Innovation highly disruptive
  80. 80. Why I.T. is changing The fundamental impulse that sets and keeps the capitalist engine in motion comes from the new consumers, goods, the new methods of production or transportation, the new markets, the new forms of industrial organization that capitalist enterprise creates. Joseph A. Schumpeter (1883 - 1950)‫‏‬
  81. 81. Why I.T. is changing The fundamental impulse that sets and keeps the capitalist engine in motion comes from the new consumers, goods, the new methods of production or transportation, the new markets, the new forms of industrial organization that capitalist enterprise creates. Joseph A. Schumpeter (1883 - 1950)‫‏‬
  82. 82. Why I.T. is changing Creative Destruction Joseph A. Schumpeter (1883 - 1950)‫‏‬
  83. 83. Why I.T. is changing Commoditisation Bespoke Products Services Innovation
  84. 84. Why I.T. is changing Bespoke Products Services Innovation
  85. 85. Why I.T. is changing Power Internet Bespoke Products Innovation Hardware
  86. 86. Why I.T. is changing Power Internet Bespoke Products Google Hardware
  87. 87. Why I.T. is changing Operating System Hypervisor CPU Memory I/O
  88. 88. Why I.T. is changing Database Framework Messaging Operating System Hypervisor CPU Memory I/O
  89. 89. Why I.T. is changing Application Service Database Framework Messaging Operating System Hypervisor CPU Memory I/O
  90. 90. Why I.T. is changing Application Service Database Framework Messaging Operating System Hypervisor CPU Memory I/O
  91. 91. Why I.T. is changing Application Service Database Framework Messaging Operating System Hypervisor CPU Memory I/O
  92. 92. Why I.T. is changing Application Service Database Framework Messaging Operating System Hypervisor CPU Memory I/O
  93. 93. Why I.T. is changing Application Service Database Framework Messaging 10,000 x Operating System Hypervisor CPU Memory I/O
  94. 94. Why I.T. is changing Componentisation Herbert A. Simon (1916 - 2001)
  95. 95. Why I.T. is changing Application Service Database Platform Messaging Operating System Hypervisor CPU Memory I/O
  96. 96. Why I.T. is changing Application Service se Platform Messaging Operating System Infrastructure Hypervisor Memory I/O
  97. 97. Why I.T. is changing Application Service Platform se Platform Messaging Operating System Infrastructure Virtualisation Memory I/O
  98. 98. Why I.T. is changing Application Application Service Platform se Platform Messaging Operating System Infrastructure Virtualisation Memory I/O
  99. 99. Why I.T. is changing Application Platform Infrastructure Bespoke Products Services Innovation Disruptive Shift
  100. 100. Why I.T. is changing “as a Service” Common industry Ubiquity Novel Low High Certainty
  101. 101. Why I.T. is changing Utility Computing John McCarthy
  102. 102. Why I.T. is changing Creative Destruction Joseph A. Schumpeter (1883 - 1950)‫‏‬
  103. 103. Why I.T. is changing Componentisation Herbert A. Simon (1916 - 2001)
  104. 104. Why I.T. is changing Application Platform Infrastructure Bespoke Products Services Innovation (Componentisation)
  105. 105. Why I.T. is changing “Cloud computing” is a consequence of economic, commercial, business cultural and technological conditions that have combined to cause a disruptive change in I.T. towards a service based economy.
  106. 106. Why I.T. is changing. Benefits & Risks.
  107. 107. Benefits & Risks of Cloud Computing • Economies of scale. (volume)
  108. 108. Benefits & Risks of Cloud Computing • Economies of scale. (volume) • Pay per use. (utility)
  109. 109. Benefits & Risks of Cloud Computing • Economies of scale. (volume) • Pay per use. (utility) • Speed to market. (componentisation)
  110. 110. Benefits & Risks of Cloud Computing • Economies of scale. (volume) • Pay per use. (utility) • Speed to market. (componentisation) • Focus on core. (outsourcing)
  111. 111. Benefits & Risks of Cloud Computing Common Ubiquity You Novel Low High Certainty
  112. 112. Benefits & Risks of Cloud Computing Common Market Ubiquity You Novel Low High Certainty
  113. 113. Benefits & Risks of Cloud Computing Common Market Competitive Ubiquity Gap You Novel Low High Certainty
  114. 114. Benefits & Risks of Cloud Computing Red Queen Hypothesis Professor Leigh M.Van Valen
  115. 115. Benefits & Risks of Cloud Computing The need to constantly evolve in order to stand still relative to an eco- system. Professor Leigh M.Van Valen
  116. 116. http://www.flickr.com/photos/privatenobby
  117. 117. http://www.flickr.com/photos/billege
  118. 118. http://www.flickr.com/photos/giddygoose/
  119. 119. Benefits & Risks of Cloud Computing Common Market • Economies of scale. (volume) • Pay per use. (utility) • Speed to market. Competitive (componentisation) Gap • Focus on core. (outsourcing) You • Greener (efficient supply & demand) Novel Low High
  120. 120. Benefits & Risks of Cloud Computing Application Platform Infrastructure Bespoke Products Services Innovation Disruptive Shift
  121. 121. Benefits & Risks of Cloud Computing Transition • Management.
  122. 122. Benefits & Risks of Cloud Computing Transition • Management. • Trust.
  123. 123. Benefits & Risks of Cloud Computing Transition • Management. • Trust. • Transparency.
  124. 124. Benefits & Risks of Cloud Computing Transition • Management. • Trust. • Transparency. • Security of supply
  125. 125. Benefits & Risks of Cloud Computing “as a Service” Common industry Ubiquity Novel Low High Certainty
  126. 126. Benefits & Risks of Cloud Computing Transition General • Management. • Suitability. • Trust. • Transparency. • Security of supply.
  127. 127. Benefits & Risks of Cloud Computing Transition General • Management. • Suitability. • Trust. • Price competition. • Transparency. • Security of supply.
  128. 128. Benefits & Risks of Cloud Computing Transition General • Management. • Suitability. • Trust. • Price competition. • Transparency. • Lock-in. • Security of supply.
  129. 129. Benefits & Risks of Cloud Computing Transition General • Management. • Suitability. • Trust. • Price competition. • Transparency. • Lock-in. • Security of supply. • Second sourcing.
  130. 130. Benefits & Risks of Cloud Computing Adoption Barriers
  131. 131. Why I.T. is changing. Benefits & Risks. Canonical and the Cloud.
  132. 132. Canonical and the Cloud
  133. 133. Canonical and the Cloud • Fastest growing Linux-based operating system.
  134. 134. Canonical and the Cloud • Fastest growing Linux-based operating system. • Over 10,000,000 users.
  135. 135. Canonical and the Cloud Transition General • Management. • Suitability. • Trust. • Price competition. • Transparency. • Lock-in. • Security of supply. • Second sourcing.
  136. 136. Canonical and the Cloud Electricity
  137. 137. Canonical and the Cloud Electricity BOOM!
  138. 138. Canonical and the Cloud Standard Output BOOM!
  139. 139. Canonical and the Cloud Application Platform Infrastructure
  140. 140. Canonical and the Cloud Application Platform Infrastructure
  141. 141. Canonical and the Cloud Data You Application
  142. 142. Canonical and the Cloud Data Application Platform Operating Provider System (i.e. Google App Engine) Hypervisor Bare Metal
  143. 143. Canonical and the Cloud Data Application Platform Operating System BOOM! Hypervisor Bare Metal
  144. 144. Canonical and the Cloud Data Application Platform Platform Operating Operating System System BOOM! Hypervisor Hypervisor Bare Metal Bare Metal
  145. 145. Canonical and the Cloud Data Application Multiple Platform Platform Providers Operating Operating System System Hypervisor Hypervisor Bare Metal Bare Metal
  146. 146. Canonical and the Cloud Data Application Easy Platform Platform Switching Operating Operating System System Hypervisor Hypervisor Bare Metal Bare Metal
  147. 147. Canonical and the Cloud Data Application Standard Platform Platform Output Operating Operating System System Hypervisor Hypervisor Bare Metal Bare Metal
  148. 148. Canonical and the Cloud Paul Baran
  149. 149. Canonical and the Cloud IPX / SPX Banyan Vines AppleTalk SNA Decnet
  150. 150. Canonical and the Cloud IPX / SPX Banyan Vines AppleTalk TCP/IP SNA Decnet
  151. 151. Canonical and the Cloud IPX / SPX Banyan Vines AppleTalk TCP/IP SNA Decnet Open
  152. 152. Canonical and the Cloud IPX / SPX Banyan Vines Bind AppleTalk SendMail TCP/IP SNA Apache Decnet Open Open Source
  153. 153. Canonical and the Cloud IPX / SPX Banyan Vines AppleTalk TCP/IP Innovation SNA Decnet (Componentisation)
  154. 154. Canonical and the Cloud Application Platform Infrastructure
  155. 155. Canonical and the Cloud Application Platform Amazon EC2
  156. 156. Canonical and the Cloud Beta program for Ubuntu Server Edition on Amazon EC2. http://www.ubuntu.com/ec2
  157. 157. Canonical and the Cloud Eucalyptus
  158. 158. Canonical and the Cloud Private in-house cloud matching Amazon EC2 API
  159. 159. Canonical and the Cloud
  160. 160. Canonical and the Cloud Hypervisor Bare Metal Private Cloud
  161. 161. Canonical and the Cloud Hypervisor Hypervisor Bare Metal Bare Metal Amazon EC2 Private Cloud
  162. 162. Canonical and the Cloud Easy Hypervisor Hypervisor Switching Bare Metal Bare Metal Amazon EC2 Private Cloud
  163. 163. Canonical and the Cloud Common Market • Economies of scale. (volume) • Pay per use. (utility) • Speed to market. Competitive (componentisation) Gap • Focus on core. (outsourcing) You • Greener (efficient supply & demand) Novel Low High
  164. 164. Canonical and the Cloud Competitive Market
  165. 165. Recap
  166. 166. Recap Commoditisation Bespoke Products Services Innovation
  167. 167. Recap Common Expense Payroll Procedure Accounts Payable Company Web site Ubiquity Wiki Social Netwok Analysis Novel Low High Certainty
  168. 168. Recap Common COMMODITY Ubiquity INNOVATION Novel Low High Certainty
  169. 169. Recap As IT becomes ubiquitous it has no strategic value Nicholas Carr
  170. 170. Recap Application Platform Infrastructure Bespoke Products Services Innovation Disruptive
  171. 171. Recap “as a Service” Common industry Ubiquity Novel Low High Certainty
  172. 172. Recap Utility Computing John McCarthy
  173. 173. It’s like computers on the internet, innit.
  174. 174. Recap • Economies of scale. (volume) • Pay per use. (utility) • Speed to market. (componentisation) • Focus on core. (outsourcing)
  175. 175. Recap Common Market • Economies of scale. (volume) • Pay per use. (utility) • Speed to market. Competitive (componentisation) Gap • Focus on core. (outsourcing) You • Greener (efficient supply & demand) Novel Low High
  176. 176. Recap Transition General • Management. • Suitability. • Trust. • Price competition. • Transparency. • Lock-in. • Security of supply. • Second sourcing.
  177. 177. Recap Standard Output
  178. 178. Recap IPX / SPX Banyan Vines Bind AppleTalk SendMail TCP/IP SNA Apache Decnet Open Open Source
  179. 179. Recap Standard Hypervisor Hypervisor Output Bare Metal Bare Metal Amazon EC2 Private Cloud
  180. 180. Recap Private in-house cloud matching Amazon EC2 API
  181. 181. Recap Competitive Market
  182. 182. Thank you
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