It’s a disruptive
shift of the
computing stack
to online services.
It’s like
computers on
the internet, innit.
http://www.sandowplus.co.uk/
http://www.flickr.com/photos/radioflyer007/
Image of Oliver Twist, from http://padovacultura.padovanet.it/
It’s like SaaS or software as a service, and
infrastructure provision and PaaS, that’s
platform as a Service and utility
computing being provided in public clouds,
which is different from private clouds
which aren’t cloud computing, unless of
course you’re talking about hybrid clouds
which sort of are and it’s hype and lock-in
and did I mention infrastructure?
Cloud Computing
not a thing ...
Cloud Computing
“Cloud computing” is a consequence of
economic, commercial, business cultural and
technological conditions that have combined
to cause a disruptive change in I.T. towards a
service based economy.
Why I.T. is changing.
Why I.T. is changing.
Benefits & Risks.
Why I.T. is changing.
Benefits & Risks.
Canonical and the Cloud.
Why I.T. is changing.
Why I.T. is changing
http://www.strassmann.com/
Paul Strassmann
Why I.T. is changing
Not all IT is the same.
Why I.T. is changing
Not all IT has value.
Why I.T. is changing
Yesterday’s
hot stuff
Why I.T. is changing
Yesterday’s Today’s
hot stuff boredom
http://www.sandowplus.co.uk/
http://www.flickr.com/photos/privatenobby
http://www.flickr.com/photos/billege
http://www.flickr.com/photos/billege/
Why I.T. is changing
Innovation
Why I.T. is changing
Bespoke
Innovation
Why I.T. is changing
Bespoke Products
Innovation
Why I.T. is changing
Bespoke Products Services
Innovation
Why I.T. is changing
Commoditisation
Bespoke Products Services
Innovation
Why I.T. is changing
1832
Innovation
Why I.T. is changing
1832
Bespoke
Innovation
Why I.T. is changing
1837
1832
Bespoke Products
Innovation
http://www.sandowplus.co.uk/
Image of Oliver Twist, from http://padovacultura.padovanet.it/
Why I.T. is changing
1930
1837
1832
National
Bespoke Products
Innovation Grid
(Services)
Why I.T. is changing
As IT becomes ubiquitous
it has no strategic value
Nicholas Carr
Why I.T. is changing
Not all IT is the same.
Why I.T. is changing
As IT (activities)
becomes ubiquitous it has
no strategic value
Nicholas Carr
Why I.T. is changing
Common
Ubiquity
Novel
Why I.T. is changing
Common
Ubiquity
Novel
Why I.T. is changing
Common
Ubiquity
Novel
Why I.T. is changing
Common
Ubiquity
Novel
Low High
Certainty
Why I.T. is changing
Common
Ubiquity
Novel
Low High
Certainty
Why I.T. is changing
Common
TV’s, Phone,VCRs
Ubiquity
Novel
Low High
Certainty
Why I.T. is changing
Common
Ubiquity
Novel
Low High
Certainty
Why I.T. is changing
Common
Ubiquity
INNOVATION
Novel
Low High
Certainty
Why I.T. is changing
Common
COMMODITY
Ubiquity
INNOVATION
Novel
Low High
Certainty
Why I.T. is changing
Common
Ubiquity
Innovation
of CRM.
Novel
Low High
Certainty
Why I.T. is changing
Common
Ubiquity
Mid '80s DB
marketing.
Novel
Low High
Certainty
Why I.T. is changing
Common
CRM products
90’s
Ubiquity
Novel
Low High
Certainty
Why I.T. is changing
Common
“Cloud Providers”
like
Salesforce
Ubiquity
Novel
Low High
Certainty
Why I.T. is changing
Common
Expense Payroll
Procedure Accounts
Payable
Company
Web site
Ubiquity
Wiki
Social Network
Analysis
Novel
Low High
Certainty
Why I.T. is changing
Common
Expense Payroll
Procedure Accounts
Payable
Company
Web site
Ubiquity
Wiki
Social Network
Analysis
Novel
Low High
Certainty
Why I.T. is changing
Common
Ubiquity
Novel
Low High
Certainty
Why I.T. is changing
Common
Features
Ubiquity
Novel
Low High
Certainty
Why I.T. is changing
Common
Widespread
Ubiquity
Novel
Low High
Certainty
Why I.T. is changing
Common
Widespread
Ubiquity
Feature
Complete
Novel
Low High
Certainty
Why I.T. is changing
Common
Widespread
Ubiquity
Feature
Complete
Novel
Low High
Certainty
Why I.T. is changing
Common
“as a Service”
Ubiquity
Novel
Low High
Certainty
Why I.T. is changing
Utility
Computing
John McCarthy
Why I.T. is changing
Bespoke Products Services
Innovation
highly disruptive
Why I.T. is changing
The fundamental impulse that sets
and keeps the capitalist engine in
motion comes from the new
consumers, goods, the new methods
of production or transportation, the
new markets, the new forms of
industrial organization that capitalist
enterprise creates.
Joseph A. Schumpeter (1883 - 1950)
Why I.T. is changing
The fundamental impulse that sets
and keeps the capitalist engine in
motion comes from the new
consumers, goods, the new methods
of production or transportation, the
new markets, the new forms of
industrial organization that capitalist
enterprise creates.
Joseph A. Schumpeter (1883 - 1950)
Why I.T. is changing
Creative
Destruction
Joseph A. Schumpeter (1883 - 1950)
Why I.T. is changing
Commoditisation
Bespoke Products Services
Innovation
Why I.T. is changing
Bespoke Products Services
Innovation
Why I.T. is changing
Power
Internet
Bespoke Products
Innovation
Hardware
Why I.T. is changing
Power
Internet
Bespoke Products
Google
Hardware
Why I.T. is changing
Operating System
Hypervisor
CPU Memory I/O
Why I.T. is changing
Database Framework Messaging
Operating System
Hypervisor
CPU Memory I/O
Why I.T. is changing
Application Service
Database Framework Messaging
Operating System
Hypervisor
CPU Memory I/O
Why I.T. is changing
Application Service
Database Framework Messaging
Operating System
Hypervisor
CPU Memory I/O
Why I.T. is changing
Application Service
Database Framework Messaging
Operating System
Hypervisor
CPU Memory I/O
Why I.T. is changing
Application Service
Database Framework Messaging
Operating System
Hypervisor
CPU Memory I/O
Why I.T. is changing
Application Service
Database Framework Messaging
10,000 x Operating System
Hypervisor
CPU Memory I/O
Why I.T. is changing
Componentisation
Herbert A. Simon
(1916 - 2001)
Why I.T. is changing
Application Service
Database Platform Messaging
Operating System
Hypervisor
CPU Memory I/O
Why I.T. is changing
Application Service
se Platform Messaging
Operating System
Infrastructure
Hypervisor
Memory I/O
Why I.T. is changing
Application Service
Platform
se Platform Messaging
Operating System
Infrastructure
Virtualisation
Memory I/O
Why I.T. is changing
Application
Application Service
Platform
se Platform Messaging
Operating System
Infrastructure
Virtualisation
Memory I/O
Why I.T. is changing
“Cloud computing” is a consequence of
economic, commercial, business cultural and
technological conditions that have combined
to cause a disruptive change in I.T. towards a
service based economy.
Why I.T. is changing.
Benefits & Risks.
Benefits & Risks of Cloud Computing
• Economies of scale. (volume)
Benefits & Risks of Cloud Computing
• Economies of scale. (volume)
• Pay per use. (utility)
Benefits & Risks of Cloud Computing
• Economies of scale. (volume)
• Pay per use. (utility)
• Speed to market. (componentisation)
Benefits & Risks of Cloud Computing
• Economies of scale. (volume)
• Pay per use. (utility)
• Speed to market. (componentisation)
• Focus on core. (outsourcing)
Benefits & Risks of Cloud Computing
Common
Ubiquity
You
Novel
Low High
Certainty
Benefits & Risks of Cloud Computing
Common
Market
Ubiquity
You
Novel
Low High
Certainty
Benefits & Risks of Cloud Computing
Common
Market
Competitive
Ubiquity
Gap
You
Novel
Low High
Certainty
Benefits & Risks of Cloud Computing
Red Queen
Hypothesis
Professor Leigh M.Van Valen
Benefits & Risks of Cloud Computing
The need to constantly
evolve in order to stand
still relative to an eco-
system.
Professor Leigh M.Van Valen
http://www.flickr.com/photos/privatenobby
http://www.flickr.com/photos/billege
http://www.flickr.com/photos/giddygoose/
Benefits & Risks of Cloud Computing
Common
Market
• Economies of scale. (volume)
• Pay per use. (utility)
• Speed to market.
Competitive
(componentisation)
Gap
• Focus on core.
(outsourcing)
You
• Greener (efficient supply
& demand)
Novel
Low High
Benefits & Risks of Cloud Computing
Transition
• Management.
• Trust.
• Transparency.
• Security of supply
Benefits & Risks of Cloud Computing
“as a Service”
Common
industry
Ubiquity
Novel
Low High
Certainty
Benefits & Risks of Cloud Computing
Transition General
• Management. • Suitability.
• Trust.
• Transparency.
• Security of supply.
Benefits & Risks of Cloud Computing
Transition General
• Management. • Suitability.
• Trust. • Price competition.
• Transparency.
• Security of supply.
Benefits & Risks of Cloud Computing
Transition General
• Management. • Suitability.
• Trust. • Price competition.
• Transparency. • Lock-in.
• Security of supply.
Benefits & Risks of Cloud Computing
Transition General
• Management. • Suitability.
• Trust. • Price competition.
• Transparency. • Lock-in.
• Security of supply. • Second sourcing.
Benefits & Risks of Cloud Computing
Adoption Barriers
Why I.T. is changing.
Benefits & Risks.
Canonical and the Cloud.
Canonical and the Cloud
Canonical and the Cloud
• Fastest growing Linux-based operating system.
Canonical and the Cloud
• Fastest growing Linux-based operating system.
• Over 10,000,000 users.
Canonical and the Cloud
Transition General
• Management. • Suitability.
• Trust. • Price competition.
• Transparency. • Lock-in.
• Security of supply. • Second sourcing.
Canonical and the Cloud
Electricity
Canonical and the Cloud
Electricity
BOOM!
Canonical and the Cloud
Standard Output
BOOM!
Canonical and the Cloud
Application
Platform
Infrastructure
Canonical and the Cloud
Application
Platform
Infrastructure
Canonical and the Cloud
Data
You
Application
Canonical and the Cloud
Data
Application
Platform
Operating
Provider System
(i.e. Google App
Engine) Hypervisor
Bare Metal
Canonical and the Cloud
Data
Application
Platform
Operating
System
BOOM!
Hypervisor
Bare Metal
Canonical and the Cloud
Data
Application
Platform Platform
Operating Operating
System System
BOOM!
Hypervisor Hypervisor
Bare Metal Bare Metal
Canonical and the Cloud
Data
Application
Multiple
Platform Platform
Providers
Operating Operating
System System
Hypervisor Hypervisor
Bare Metal Bare Metal
Canonical and the Cloud
Data
Application
Easy
Platform Platform
Switching
Operating Operating
System System
Hypervisor Hypervisor
Bare Metal Bare Metal
Canonical and the Cloud
Data
Application
Standard
Platform Platform
Output
Operating Operating
System System
Hypervisor Hypervisor
Bare Metal Bare Metal
Canonical and the Cloud
Paul Baran
Canonical and the Cloud
IPX / SPX
Banyan Vines
AppleTalk
SNA
Decnet
Canonical and the Cloud
IPX / SPX
Banyan Vines
AppleTalk TCP/IP
SNA
Decnet
Canonical and the Cloud
IPX / SPX
Banyan Vines
AppleTalk TCP/IP
SNA
Decnet
Open
Canonical and the Cloud
IPX / SPX
Banyan Vines Bind
AppleTalk SendMail
TCP/IP
SNA Apache
Decnet
Open Open Source
Canonical and the Cloud
IPX / SPX
Banyan Vines
AppleTalk TCP/IP
Innovation
SNA
Decnet
(Componentisation)
Canonical and the Cloud
Application
Platform
Infrastructure
Canonical and the Cloud
Application
Platform
Amazon EC2
Canonical and the Cloud
Beta program for
Ubuntu Server Edition
on Amazon EC2.
http://www.ubuntu.com/ec2
Canonical and the Cloud
Eucalyptus
Canonical and the Cloud
Private in-house cloud
matching
Amazon EC2 API
Canonical and the Cloud
Canonical and the Cloud
Hypervisor
Bare Metal
Private Cloud
Canonical and the Cloud
Hypervisor Hypervisor
Bare Metal Bare Metal
Amazon EC2 Private Cloud
Canonical and the Cloud
Easy
Hypervisor Hypervisor
Switching
Bare Metal Bare Metal
Amazon EC2 Private Cloud
Canonical and the Cloud
Common
Market
• Economies of scale. (volume)
• Pay per use. (utility)
• Speed to market.
Competitive
(componentisation)
Gap
• Focus on core.
(outsourcing)
You
• Greener (efficient supply
& demand)
Novel
Low High
Recap
“as a Service”
Common
industry
Ubiquity
Novel
Low High
Certainty
Recap
Utility
Computing
John McCarthy
It’s like
computers on
the internet, innit.
Recap
• Economies of scale. (volume)
• Pay per use. (utility)
• Speed to market. (componentisation)
• Focus on core. (outsourcing)
Recap
Common
Market
• Economies of scale. (volume)
• Pay per use. (utility)
• Speed to market.
Competitive
(componentisation)
Gap
• Focus on core.
(outsourcing)
You
• Greener (efficient supply
& demand)
Novel
Low High
Recap
Transition General
• Management. • Suitability.
• Trust. • Price competition.
• Transparency. • Lock-in.
• Security of supply. • Second sourcing.
Recap
Standard Output
Recap
IPX / SPX
Banyan Vines Bind
AppleTalk SendMail
TCP/IP
SNA Apache
Decnet
Open Open Source
Recap
Standard
Hypervisor Hypervisor
Output
Bare Metal Bare Metal
Amazon EC2 Private Cloud
Recap
Private in-house cloud
matching
Amazon EC2 API
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