General RoundTable Cloud

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Presentation at RoundTable. General introduction to cloud.

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General RoundTable Cloud

  1. 1. http://www.flickr.com/photos/radioflyer007/
  2. 2. http://flickr.com/photos/jonnygoldstein/
  3. 3. Simon Wardley
  4. 4. DANGER! Will Robinson DANGER!
  5. 5. Sccott Beale/Laughing Squid : http://www.flickr.com/photos/laughingsquid/
  6. 6. Pain
  7. 7. Pain No. Slides
  8. 8. 12 slides Pain Severe risk of harm OK No. Slides
  9. 9. 182 slides Pain Severe risk of harm OK No. Slides
  10. 10. http://flickr.com/photos/jonnygoldstein/
  11. 11. Cloud Computing
  12. 12. Cloud Computing What is “Cloud computing” ?
  13. 13. http://www.flickr.com/photos/fimbrethil/
  14. 14. It’s like computers on the internet, innit.
  15. 15. http://www.flickr.com/photos/radioflyer007/
  16. 16. http://www.flickr.com/photos/radioflyer007/ http://upload.wikimedia.org/wikipedia/en/5/51/Metropolis.jpg
  17. 17. It’s a disruptive shift of the computing stack to online services.
  18. 18. It’s like computers on the internet, innit.
  19. 19. http://www.sandowplus.co.uk/
  20. 20. http://www.flickr.com/photos/radioflyer007/
  21. 21. Image of Oliver Twist, from http://padovacultura.padovanet.it/
  22. 22. It’s like SaaS or software as a service, and infrastructure provision and PaaS, that’s platform as a Service and utility computing being provided in public clouds, which is different from private clouds which aren’t cloud computing, unless of course you’re talking about hybrid clouds which sort of are and it’s hype and lock-in and did I mention infrastructure?
  23. 23. Cloud Computing not a thing ...
  24. 24. Cloud Computing “Cloud computing” is a consequence of economic, commercial, business cultural and technological conditions that have combined to cause a disruptive change in I.T. towards a service based economy.
  25. 25. Why I.T. is changing.
  26. 26. Why I.T. is changing. Benefits & Risks.
  27. 27. Why I.T. is changing. Benefits & Risks. Canonical and the Cloud.
  28. 28. Why I.T. is changing.
  29. 29. Why I.T. is changing http://www.strassmann.com/ Paul Strassmann
  30. 30. Why I.T. is changing Not all IT is the same.
  31. 31. Why I.T. is changing Not all IT has value.
  32. 32. Why I.T. is changing Yesterday’s hot stuff
  33. 33. Why I.T. is changing Yesterday’s Today’s hot stuff boredom
  34. 34. http://www.sandowplus.co.uk/
  35. 35. http://www.flickr.com/photos/privatenobby
  36. 36. http://www.flickr.com/photos/billege
  37. 37. http://www.flickr.com/photos/billege/
  38. 38. Why I.T. is changing Innovation
  39. 39. Why I.T. is changing Bespoke Innovation
  40. 40. Why I.T. is changing Bespoke Products Innovation
  41. 41. Why I.T. is changing Bespoke Products Services Innovation
  42. 42. Why I.T. is changing Commoditisation Bespoke Products Services Innovation
  43. 43. Why I.T. is changing 1832 Innovation
  44. 44. Why I.T. is changing 1832 Bespoke Innovation
  45. 45. Why I.T. is changing 1837 1832 Bespoke Products Innovation
  46. 46. http://www.sandowplus.co.uk/
  47. 47. Image of Oliver Twist, from http://padovacultura.padovanet.it/
  48. 48. Image from Chicago Historical Society
  49. 49. Sccott Beale/Laughing Squid : http://www.flickr.com/photos/laughingsquid/
  50. 50. http://upload.wikimedia.org/wikipedia/en/5/51/Metropolis.jpg
  51. 51. Why I.T. is changing 1890 1837 1832 Utility Bespoke Products Innovation Grids (Services)
  52. 52. Why I.T. is changing Harvey Hubbell (1857-1927)
  53. 53. Why I.T. is changing 1930 1837 1832 National Bespoke Products Innovation Grid (Services)
  54. 54. Why I.T. is changing As IT becomes ubiquitous it has no strategic value Nicholas Carr
  55. 55. Why I.T. is changing Not all IT is the same.
  56. 56. Why I.T. is changing As IT (activities) becomes ubiquitous it has no strategic value Nicholas Carr
  57. 57. Why I.T. is changing Common Ubiquity Novel
  58. 58. Why I.T. is changing Common Ubiquity Novel
  59. 59. Why I.T. is changing Common Ubiquity Novel
  60. 60. Why I.T. is changing Common Ubiquity Novel Low High Certainty
  61. 61. Why I.T. is changing Common Ubiquity Novel Low High Certainty
  62. 62. Why I.T. is changing Common TV’s, Phone,VCRs Ubiquity Novel Low High Certainty
  63. 63. Why I.T. is changing Common Ubiquity Novel Low High Certainty
  64. 64. Why I.T. is changing Common Ubiquity INNOVATION Novel Low High Certainty
  65. 65. Why I.T. is changing Common COMMODITY Ubiquity INNOVATION Novel Low High Certainty
  66. 66. Why I.T. is changing Common Ubiquity Innovation of CRM. Novel Low High Certainty
  67. 67. Why I.T. is changing Common Ubiquity Mid '80s DB marketing. Novel Low High Certainty
  68. 68. Why I.T. is changing Common CRM products 90’s Ubiquity Novel Low High Certainty
  69. 69. Why I.T. is changing Common “Cloud Providers” like Salesforce Ubiquity Novel Low High Certainty
  70. 70. Why I.T. is changing Common Expense Payroll Procedure Accounts Payable Company Web site Ubiquity Wiki Social Network Analysis Novel Low High Certainty
  71. 71. Why I.T. is changing Common Expense Payroll Procedure Accounts Payable Company Web site Ubiquity Wiki Social Network Analysis Novel Low High Certainty
  72. 72. Why I.T. is changing Common Ubiquity Novel Low High Certainty
  73. 73. Why I.T. is changing Common Features Ubiquity Novel Low High Certainty
  74. 74. Why I.T. is changing Common Widespread Ubiquity Novel Low High Certainty
  75. 75. Why I.T. is changing Common Widespread Ubiquity Feature Complete Novel Low High Certainty
  76. 76. Why I.T. is changing Common Widespread Ubiquity Feature Complete Novel Low High Certainty
  77. 77. Why I.T. is changing Common “as a Service” Ubiquity Novel Low High Certainty
  78. 78. Why I.T. is changing Utility Computing John McCarthy
  79. 79. Why I.T. is changing Bespoke Products Services Innovation highly disruptive
  80. 80. Why I.T. is changing The fundamental impulse that sets and keeps the capitalist engine in motion comes from the new consumers, goods, the new methods of production or transportation, the new markets, the new forms of industrial organization that capitalist enterprise creates. Joseph A. Schumpeter (1883 - 1950)‫‏‬
  81. 81. Why I.T. is changing The fundamental impulse that sets and keeps the capitalist engine in motion comes from the new consumers, goods, the new methods of production or transportation, the new markets, the new forms of industrial organization that capitalist enterprise creates. Joseph A. Schumpeter (1883 - 1950)‫‏‬
  82. 82. Why I.T. is changing Creative Destruction Joseph A. Schumpeter (1883 - 1950)‫‏‬
  83. 83. Why I.T. is changing Commoditisation Bespoke Products Services Innovation
  84. 84. Why I.T. is changing Bespoke Products Services Innovation
  85. 85. Why I.T. is changing Power Internet Bespoke Products Innovation Hardware
  86. 86. Why I.T. is changing Power Internet Bespoke Products Google Hardware
  87. 87. Why I.T. is changing Operating System Hypervisor CPU Memory I/O
  88. 88. Why I.T. is changing Database Framework Messaging Operating System Hypervisor CPU Memory I/O
  89. 89. Why I.T. is changing Application Service Database Framework Messaging Operating System Hypervisor CPU Memory I/O
  90. 90. Why I.T. is changing Application Service Database Framework Messaging Operating System Hypervisor CPU Memory I/O
  91. 91. Why I.T. is changing Application Service Database Framework Messaging Operating System Hypervisor CPU Memory I/O
  92. 92. Why I.T. is changing Application Service Database Framework Messaging Operating System Hypervisor CPU Memory I/O
  93. 93. Why I.T. is changing Application Service Database Framework Messaging 10,000 x Operating System Hypervisor CPU Memory I/O
  94. 94. Why I.T. is changing Componentisation Herbert A. Simon (1916 - 2001)
  95. 95. Why I.T. is changing Application Service Database Platform Messaging Operating System Hypervisor CPU Memory I/O
  96. 96. Why I.T. is changing Application Service se Platform Messaging Operating System Infrastructure Hypervisor Memory I/O
  97. 97. Why I.T. is changing Application Service Platform se Platform Messaging Operating System Infrastructure Virtualisation Memory I/O
  98. 98. Why I.T. is changing Application Application Service Platform se Platform Messaging Operating System Infrastructure Virtualisation Memory I/O
  99. 99. Why I.T. is changing Application Platform Infrastructure Bespoke Products Services Innovation Disruptive Shift
  100. 100. Why I.T. is changing “as a Service” Common industry Ubiquity Novel Low High Certainty
  101. 101. Why I.T. is changing Utility Computing John McCarthy
  102. 102. Why I.T. is changing Creative Destruction Joseph A. Schumpeter (1883 - 1950)‫‏‬
  103. 103. Why I.T. is changing Componentisation Herbert A. Simon (1916 - 2001)
  104. 104. Why I.T. is changing Application Platform Infrastructure Bespoke Products Services Innovation (Componentisation)
  105. 105. Why I.T. is changing “Cloud computing” is a consequence of economic, commercial, business cultural and technological conditions that have combined to cause a disruptive change in I.T. towards a service based economy.
  106. 106. Why I.T. is changing. Benefits & Risks.
  107. 107. Benefits & Risks of Cloud Computing • Economies of scale. (volume)
  108. 108. Benefits & Risks of Cloud Computing • Economies of scale. (volume) • Pay per use. (utility)
  109. 109. Benefits & Risks of Cloud Computing • Economies of scale. (volume) • Pay per use. (utility) • Speed to market. (componentisation)
  110. 110. Benefits & Risks of Cloud Computing • Economies of scale. (volume) • Pay per use. (utility) • Speed to market. (componentisation) • Focus on core. (outsourcing)
  111. 111. Benefits & Risks of Cloud Computing Common Ubiquity You Novel Low High Certainty
  112. 112. Benefits & Risks of Cloud Computing Common Market Ubiquity You Novel Low High Certainty
  113. 113. Benefits & Risks of Cloud Computing Common Market Competitive Ubiquity Gap You Novel Low High Certainty
  114. 114. Benefits & Risks of Cloud Computing Red Queen Hypothesis Professor Leigh M.Van Valen
  115. 115. Benefits & Risks of Cloud Computing The need to constantly evolve in order to stand still relative to an eco- system. Professor Leigh M.Van Valen
  116. 116. http://www.flickr.com/photos/privatenobby
  117. 117. http://www.flickr.com/photos/billege
  118. 118. http://www.flickr.com/photos/giddygoose/
  119. 119. Benefits & Risks of Cloud Computing Common Market • Economies of scale. (volume) • Pay per use. (utility) • Speed to market. Competitive (componentisation) Gap • Focus on core. (outsourcing) You • Greener (efficient supply & demand) Novel Low High
  120. 120. Benefits & Risks of Cloud Computing Application Platform Infrastructure Bespoke Products Services Innovation Disruptive Shift
  121. 121. Benefits & Risks of Cloud Computing Transition • Management.
  122. 122. Benefits & Risks of Cloud Computing Transition • Management. • Trust.
  123. 123. Benefits & Risks of Cloud Computing Transition • Management. • Trust. • Transparency.
  124. 124. Benefits & Risks of Cloud Computing Transition • Management. • Trust. • Transparency. • Security of supply
  125. 125. Benefits & Risks of Cloud Computing “as a Service” Common industry Ubiquity Novel Low High Certainty
  126. 126. Benefits & Risks of Cloud Computing Transition General • Management. • Suitability. • Trust. • Transparency. • Security of supply.
  127. 127. Benefits & Risks of Cloud Computing Transition General • Management. • Suitability. • Trust. • Price competition. • Transparency. • Security of supply.
  128. 128. Benefits & Risks of Cloud Computing Transition General • Management. • Suitability. • Trust. • Price competition. • Transparency. • Lock-in. • Security of supply.
  129. 129. Benefits & Risks of Cloud Computing Transition General • Management. • Suitability. • Trust. • Price competition. • Transparency. • Lock-in. • Security of supply. • Second sourcing.
  130. 130. Benefits & Risks of Cloud Computing Adoption Barriers
  131. 131. Why I.T. is changing. Benefits & Risks. Canonical and the Cloud.
  132. 132. Canonical and the Cloud
  133. 133. Canonical and the Cloud • Fastest growing Linux-based operating system.
  134. 134. Canonical and the Cloud • Fastest growing Linux-based operating system. • Over 10,000,000 users.
  135. 135. Canonical and the Cloud Transition General • Management. • Suitability. • Trust. • Price competition. • Transparency. • Lock-in. • Security of supply. • Second sourcing.
  136. 136. Canonical and the Cloud Electricity
  137. 137. Canonical and the Cloud Electricity BOOM!
  138. 138. Canonical and the Cloud Standard Output BOOM!
  139. 139. Canonical and the Cloud Application Platform Infrastructure
  140. 140. Canonical and the Cloud Application Platform Infrastructure
  141. 141. Canonical and the Cloud Data You Application
  142. 142. Canonical and the Cloud Data Application Platform Operating Provider System (i.e. Google App Engine) Hypervisor Bare Metal
  143. 143. Canonical and the Cloud Data Application Platform Operating System BOOM! Hypervisor Bare Metal
  144. 144. Canonical and the Cloud Data Application Platform Platform Operating Operating System System BOOM! Hypervisor Hypervisor Bare Metal Bare Metal
  145. 145. Canonical and the Cloud Data Application Multiple Platform Platform Providers Operating Operating System System Hypervisor Hypervisor Bare Metal Bare Metal
  146. 146. Canonical and the Cloud Data Application Easy Platform Platform Switching Operating Operating System System Hypervisor Hypervisor Bare Metal Bare Metal
  147. 147. Canonical and the Cloud Data Application Standard Platform Platform Output Operating Operating System System Hypervisor Hypervisor Bare Metal Bare Metal
  148. 148. Canonical and the Cloud Paul Baran
  149. 149. Canonical and the Cloud IPX / SPX Banyan Vines AppleTalk SNA Decnet
  150. 150. Canonical and the Cloud IPX / SPX Banyan Vines AppleTalk TCP/IP SNA Decnet
  151. 151. Canonical and the Cloud IPX / SPX Banyan Vines AppleTalk TCP/IP SNA Decnet Open
  152. 152. Canonical and the Cloud IPX / SPX Banyan Vines Bind AppleTalk SendMail TCP/IP SNA Apache Decnet Open Open Source
  153. 153. Canonical and the Cloud IPX / SPX Banyan Vines AppleTalk TCP/IP Innovation SNA Decnet (Componentisation)
  154. 154. Canonical and the Cloud Application Platform Infrastructure
  155. 155. Canonical and the Cloud Application Platform Amazon EC2
  156. 156. Canonical and the Cloud Beta program for Ubuntu Server Edition on Amazon EC2. http://www.ubuntu.com/ec2
  157. 157. Canonical and the Cloud Eucalyptus
  158. 158. Canonical and the Cloud Private in-house cloud matching Amazon EC2 API
  159. 159. Canonical and the Cloud
  160. 160. Canonical and the Cloud Hypervisor Bare Metal Private Cloud
  161. 161. Canonical and the Cloud Hypervisor Hypervisor Bare Metal Bare Metal Amazon EC2 Private Cloud
  162. 162. Canonical and the Cloud Easy Hypervisor Hypervisor Switching Bare Metal Bare Metal Amazon EC2 Private Cloud
  163. 163. Canonical and the Cloud Common Market • Economies of scale. (volume) • Pay per use. (utility) • Speed to market. Competitive (componentisation) Gap • Focus on core. (outsourcing) You • Greener (efficient supply & demand) Novel Low High
  164. 164. Canonical and the Cloud Competitive Market
  165. 165. Recap
  166. 166. Recap Commoditisation Bespoke Products Services Innovation
  167. 167. Recap Common Expense Payroll Procedure Accounts Payable Company Web site Ubiquity Wiki Social Netwok Analysis Novel Low High Certainty
  168. 168. Recap Common COMMODITY Ubiquity INNOVATION Novel Low High Certainty
  169. 169. Recap As IT becomes ubiquitous it has no strategic value Nicholas Carr
  170. 170. Recap Application Platform Infrastructure Bespoke Products Services Innovation Disruptive
  171. 171. Recap “as a Service” Common industry Ubiquity Novel Low High Certainty
  172. 172. Recap Utility Computing John McCarthy
  173. 173. It’s like computers on the internet, innit.
  174. 174. Recap • Economies of scale. (volume) • Pay per use. (utility) • Speed to market. (componentisation) • Focus on core. (outsourcing)
  175. 175. Recap Common Market • Economies of scale. (volume) • Pay per use. (utility) • Speed to market. Competitive (componentisation) Gap • Focus on core. (outsourcing) You • Greener (efficient supply & demand) Novel Low High
  176. 176. Recap Transition General • Management. • Suitability. • Trust. • Price competition. • Transparency. • Lock-in. • Security of supply. • Second sourcing.
  177. 177. Recap Standard Output
  178. 178. Recap IPX / SPX Banyan Vines Bind AppleTalk SendMail TCP/IP SNA Apache Decnet Open Open Source
  179. 179. Recap Standard Hypervisor Hypervisor Output Bare Metal Bare Metal Amazon EC2 Private Cloud
  180. 180. Recap Private in-house cloud matching Amazon EC2 API
  181. 181. Recap Competitive Market
  182. 182. Thank you

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