http://www.flickr.com/photos/radioflyer007/
http://flickr.com/photos/jonnygoldstein/
Simon
Wardley
DANGER!
Will Robinson
 DANGER!
Sccott Beale/Laughing Squid : http://www.flickr.com/photos/laughingsquid/
Pain
Pain




       No. Slides
35 slides
Pain




                    Severe
                    risk of
                     harm

       OK
           ...
227 slides
Pain




            Severe
            risk of
             harm

       OK
                      No. Slides
http://flickr.com/photos/jonnygoldstein/
Cloud Computing
Cloud Computing




            What is
      “Cloud computing” ?
http://www.flickr.com/photos/fimbrethil/
It’s like
  computers on
the internet, innit.
http://www.flickr.com/photos/radioflyer007/
http://www.flickr.com/photos/radioflyer007/
                                    http://upload.wikimedia.org/wikipedia/en/5/5...
It’s a disruptive
     shift of the
 computing stack
to online services.
It’s like
  computers on
the internet, innit.
http://www.flickr.com/photos/radioflyer007/
Image from Oliver Twist,
It’s like SaaS or software as a service, and
  infrastructure provision and PaaS, that’s
       platform as a Service and ...
Cloud Computing




            Not a thing ...
Cloud Computing




 “Cloud computing” is a consequence of
 economic and technological conditions that
 have combined to c...
Why I.T. is changing.
Why I.T. is changing.

 Benefits & Risks.
Why I.T. is changing.

   Benefits & Risks.

Canonical and the Cloud.
Why I.T. is changing.
Why I.T. is changing




                         http://www.strassmann.com/




       Paul Strassmann
Why I.T. is changing




   Not all IT is the same.
Why I.T. is changing




      Not all IT has value.
Why I.T. is changing




    Yesterday’s
     hot stuff
Why I.T. is changing




    Yesterday’s         Today’s
     hot stuff         boredom
http://www.flickr.com/photos/privatenobby
http://www.flickr.com/photos/billege
http://www.flickr.com/photos/billege/
Why I.T. is changing




       Innovation
Why I.T. is changing




                       Bespoke
       Innovation
Why I.T. is changing




                       Bespoke   Products
       Innovation
Why I.T. is changing




                       Bespoke   Products   Services
       Innovation
Why I.T. is changing



    Commoditisation




                       Bespoke   Products   Services
       Innovation
Why I.T. is changing



    Commoditisation




                       Bespoke   Products   Services
       Innovation



...
Why I.T. is changing



    Commoditisation




                       Bespoke   Products   Services
       Innovation



...
Why I.T. is changing




        1832

       Innovation
Why I.T. is changing




        1832

                       Bespoke
       Innovation
Why I.T. is changing




                                 1837

        1832

                       Bespoke   Products
  ...
Image from Oliver Twist
Image from Chicago Historical Society
Sccott Beale/Laughing Squid : http://www.flickr.com/photos/laughingsquid/
http://upload.wikimedia.org/wikipedia/en/5/51/Metropolis.jpg
Why I.T. is changing



                                             1890
                                 1837

        1...
Why I.T. is changing




          Harvey Hubbell
           (1857-1927)
Why I.T. is changing



                                             1930
                                 1837

        1...
Why I.T. is changing




                          As IT becomes ubiquitous
                           it has no strategic...
Why I.T. is changing




   Not all IT is the same.
Why I.T. is changing




                             As IT [activities]
                          becomes ubiquitous it h...
Why I.T. is changing


                 Common
      Ubiquity

                 Novel
Why I.T. is changing


                 Common
      Ubiquity

                 Novel
Why I.T. is changing


                 Common
      Ubiquity

                 Novel
Why I.T. is changing


                 Common
      Ubiquity

                 Novel




                          Low   ...
Why I.T. is changing


                 Common
      Ubiquity

                 Novel




                          Low   ...
Why I.T. is changing


                 Common




                                            TV’s, Phone,VCRs
      Ubiq...
Why I.T. is changing


                 Common
      Ubiquity

                 Novel




                          Low   ...
Why I.T. is changing


                 Common
      Ubiquity




                          INNOVATION
                 No...
Why I.T. is changing


                 Common




                                                   COMMODITY
      Ubiq...
Why I.T. is changing


                 Common
      Ubiquity




                                Innovation
             ...
Why I.T. is changing


                 Common
      Ubiquity




                                     Mid '80s DB
       ...
Why I.T. is changing


                 Common




                                CRM products
                          ...
Why I.T. is changing


                 Common


                                        “Cloud Providers”
               ...
Why I.T. is changing


                 Common

                                                  Expense           Payrol...
Why I.T. is changing


                 Common

                                                  Expense           Payrol...
Why I.T. is changing


                 Common
      Ubiquity

                 Novel




                          Low   ...
Why I.T. is changing


                 Common




                           Features
      Ubiquity

                 No...
Why I.T. is changing


                 Common




                                Widespread
      Ubiquity

            ...
Why I.T. is changing


                 Common




                                Widespread
      Ubiquity




         ...
Why I.T. is changing


                 Common




                                Widespread
      Ubiquity




         ...
Why I.T. is changing


                 Common


                                “as a Service”
      Ubiquity

          ...
Why I.T. is changing




                           Utility
                         Computing

         John McCarthy
Why I.T. is changing




                       Bespoke    Products   Services
       Innovation




                     ...
Why I.T. is changing




                                       The fundamental impulse that sets
                        ...
Why I.T. is changing




                                       The fundamental impulse that sets
                        ...
Why I.T. is changing




                                        Creative
                                       Destructi...
Why I.T. is changing



    Commoditisation




                       Bespoke   Products   Services
       Innovation
Why I.T. is changing




                       Bespoke   Products   Services
       Innovation
Why I.T. is changing




                                             Power



                                           ...
Why I.T. is changing




                                             Power



                                           ...
Why I.T. is changing




                       Operating System


                          Hypervisor


              CP...
Why I.T. is changing




             Database     Framework        Messaging


                        Operating System

...
Why I.T. is changing




                       Application             Service


             Database          Framework...
Why I.T. is changing




                       Application             Service


             Database          Framework...
Why I.T. is changing




                       Application             Service


             Database          Framework...
Why I.T. is changing




                       Application             Service


             Database          Framework...
Why I.T. is changing




                       Application             Service


             Database          Framework...
Why I.T. is changing




                                      Componentisation



     Herbert A. Simon (1916 - 2001)
Why I.T. is changing




                                      The rate of evolution of a
                                ...
Why I.T. is changing




                       Application             Service


             Database           Platform...
Why I.T. is changing




Application              Service


se       Platform       Messaging


     Operating System


  ...
Why I.T. is changing




Application              Service


                                      Platform
se       Platfo...
Why I.T. is changing




                                     Application
Application              Service


             ...
Why I.T. is changing



                                      Application
                                       Platform
...
Why I.T. is changing



                                     Application
                                      Platform


...
Why I.T. is changing


                 Common




                                Widespread
      Ubiquity




         ...
Why I.T. is changing




                                “as a Service”
                 Common



                       ...
Why I.T. is changing




  Infrastructure as a Service   Amazon EC2
Why I.T. is changing




                                Google App
     Platform as a Service        Engine




  Infrast...
Why I.T. is changing




     Software as a Service      SalesForce

                                Google App
     Platf...
Why I.T. is changing




                             As IT [activities]
                          becomes ubiquitous it h...
Why I.T. is changing



    Commoditisation




                       Bespoke   Products   Services
       Innovation



...
Why I.T. is changing



                                      Application
                                       Platform
...
Why I.T. is changing



                                     Application
                                      Platform


...
Why I.T. is changing




  “Cloud computing” is a consequence of
  economic and technological conditions that
  have combi...
Why I.T. is changing




                                        Creative
                                       Destructi...
Why I.T. is changing




                           Utility
                         Computing

         John McCarthy
Recap
Recap



   Commoditisation




                     Bespoke   Products   Services
        Innovation
Recap


                   Common

                                                   Expense           Payroll
          ...
Recap


                   Common




                                                     COMMODITY
        Ubiquity




...
Recap




                          http://www.strassmann.com/




        Paul Strassmann
Recap




                                     Componentisation



    Herbert A. Simon (1916 - 2001)
Recap




                                       Application
Application                Service


                        ...
Recap



                                    Application
                                     Platform


                 ...
Recap




                                  “as a Service”
                   Common



                                  ...
Recap




    Software as a Service      SalesForce

                               Google App
    Platform as a Service  ...
Recap




                          Utility
                        Computing

        John McCarthy
Recap




 “Cloud computing” is a consequence of
 economic and technological conditions that
 have combined to cause a dis...
It’s like
  computers on
the internet, innit.
Why I.T. is changing.

 Benefits & Risks.
Benefits & Risks of Cloud Computing




 • Economies of scale. (volume)
Benefits & Risks of Cloud Computing




 • Economies of scale. (volume)
 • Pay per use. (utility)
Benefits & Risks of Cloud Computing




 • Economies of scale. (volume)
 • Pay per use. (utility)
 • Speed to market. (comp...
Benefits & Risks of Cloud Computing




 • Economies of scale. (volume)
 • Pay per use. (utility)
 • Speed to market. (comp...
Benefits & Risks of Cloud Computing


                Common
     Ubiquity




                               You
         ...
Benefits & Risks of Cloud Computing


                Common



                                                 Market
   ...
Benefits & Risks of Cloud Computing


                Common



                                                 Market



...
Benefits & Risks of Cloud Computing




                                  Red Queen
                                  Hypot...
Benefits & Risks of Cloud Computing




                                  The need to constantly
                          ...
http://www.flickr.com/photos/privatenobby
http://www.flickr.com/photos/billege
http://www.flickr.com/photos/giddygoose/
Benefits & Risks of Cloud Computing




                                 Common
                                           ...
Benefits & Risks of Cloud Computing



                                      Application
                                  ...
Benefits & Risks of Cloud Computing




      Transition
   • Management.
Benefits & Risks of Cloud Computing




      Transition
   • Management.
   • Trust.
Benefits & Risks of Cloud Computing




      Transition
   • Management.
   • Trust.
   • Transparency.
Benefits & Risks of Cloud Computing




      Transition
   • Management.
   • Trust.
   • Transparency.
   • Security of s...
Benefits & Risks of Cloud Computing




                               “as a Service”
                Common



           ...
Benefits & Risks of Cloud Computing




      Transition                        General
   • Management.                   ...
Benefits & Risks of Cloud Computing




      Transition                        General
   • Management.                   ...
Benefits & Risks of Cloud Computing




      Transition                        General
   • Management.                   ...
Benefits & Risks of Cloud Computing




      Transition                        General
   • Management.                   ...
Benefits & Risks of Cloud Computing




             Adoption Barriers
Benefits & Risks of Cloud Computing
Common




               Market


                                          Vs
       ...
Why I.T. is changing.

   Benefits & Risks.

Canonical and the Cloud.
Canonical and the Cloud
Canonical and the Cloud




 • Fastest growing Linux-based operating system.
Canonical and the Cloud




 • Fastest growing Linux-based operating system.
 • Over 10,000,000 users.
Canonical and the Cloud




       Transition             General
   • Management.           • Suitability.
   • Trust.   ...
Canonical and the Cloud




                          Electricity
Canonical and the Cloud




                          Electricity




                                        BOOM!
Canonical and the Cloud




                          Standard Output




                                            BOOM!
Canonical and the Cloud




                           Application


                            Platform




            ...
Canonical and the Cloud




                           Application


                            Platform




            ...
Canonical and the Cloud



                            Data
              You
                          Application
Canonical and the Cloud



                            Data


                          Application




                  ...
Canonical and the Cloud



                            Data


                          Application




                  ...
Canonical and the Cloud



                              Data


                            Application




              ...
Canonical and the Cloud



                               Data


                             Application




            ...
Canonical and the Cloud



                               Data


                             Application




            ...
Canonical and the Cloud



                              Data


                            Application




              ...
Canonical and the Cloud




         Paul Baran
Canonical and the Cloud




    IPX / SPX
   Banyan Vines
    AppleTalk
      SNA
     Decnet
Canonical and the Cloud




    IPX / SPX
   Banyan Vines
    AppleTalk             TCP/IP
      SNA
     Decnet
Canonical and the Cloud




    IPX / SPX
   Banyan Vines
    AppleTalk             TCP/IP
      SNA
     Decnet
         ...
Canonical and the Cloud




    IPX / SPX
   Banyan Vines                       Bind
    AppleTalk                       S...
Canonical and the Cloud




                           IPX / SPX
                          Banyan Vines
                  ...
Canonical and the Cloud




         Harvey Hubbell
          (1857-1927)
Canonical and the Cloud




                           Application


                            Platform




            ...
Canonical and the Cloud




                          Application


                           Platform




              ...
Canonical and the Cloud




              Beta program for
            Ubuntu Server Edition
              on Amazon EC2.
...
Canonical and the Cloud




          9.04 Technology Preview
          Ubuntu Enterprise Cloud
Canonical and the Cloud




                  Eucalyptus
Canonical and the Cloud




            Private in-house cloud
                   matching
               Amazon EC2 API
Canonical and the Cloud




                            Hypervisor


                            Bare Metal



           ...
Canonical and the Cloud




               Hypervisor     Hypervisor


               Bare Metal     Bare Metal



       ...
Canonical and the Cloud




                              Easy
               Hypervisor                 Hypervisor
      ...
Canonical and the Cloud




                                 Common
                                                  Mark...
Canonical and the Cloud



                          Standard
                           Ouptut
Canonical and the Cloud




                  Ecosystem
Canonical and the Cloud




                          Hypervisor


                          Bare Metal
Canonical and the Cloud




                          Hypervisor


                          Bare Metal



      Hyperviso...
Canonical and the Cloud




      Hypervisor


      Bare Metal



                          Hypervisor


                ...
Canonical and the Cloud




      Hypervisor

                          Price
      Bare Metal



                        ...
Canonical and the Cloud




      Hypervisor
                          Quality of
                           Service
     ...
Canonical and the Cloud


                Common




                             Feature
                         Differe...
Canonical and the Cloud


                Common


                               Price vs QoS
     Ubiquity

            ...
Canonical and the Cloud




               Competitive
                 Market
Canonical and the Cloud




                                  Red Queen
                                  Hypothesis

    ...
Canonical and the Cloud




                                        Creative
                                       Destru...
Recap
Recap



   Commoditisation




                     Bespoke   Products   Services
        Innovation
Recap




                          http://www.strassmann.com/




        Paul Strassmann
Recap



                                    Application
                                     Platform


                 ...
Recap




                                  “as a Service”
                   Common



                                  ...
Recap




                          Utility
                        Computing

        John McCarthy
Recap




 “Cloud computing” is a consequence of
 economic and technological conditions that
 have combined to cause a dis...
Recap




 • Economies of scale. (volume)
 • Pay per use. (utility)
 • Speed to market. (componentisation)
 • Focus on cor...
Recap




                                 Common
                                                  Market
• Economies of ...
Recap




        Transition            General
   • Management.           • Suitability.
   • Trust.                • Pri...
Recap




        Standard Output
Recap




   IPX / SPX
  Banyan Vines               Bind
   AppleTalk               SendMail
                 TCP/IP
     ...
Recap




                       Standard
          Hypervisor                Hypervisor
                        Output
  ...
Recap




        9.04 Technology Preview
        Ubuntu Enterprise Cloud
             (Eucalyptus)
Recap




        Private in-house cloud
               matching
           Amazon EC2 API
Recap




        Competitive
          Market
Recap




                     Hypervisor


                     Bare Metal



        Hypervisor


        Bare Metal
Thank you
whoops ...
the outtakes ...
i.e. more slides ...
http://flickr.com/photos/jonnygoldstein/
Sccott Beale/Laughing Squid : http://www.flickr.com/photos/laughingsquid/
A. Why the Good, Bad & Ugly?
B. Why Transparency Matters
C. Why I.T. is complex
D. Why I.T. is complex - Part II
E. Things...
Good, Bad & Ugly
http://www.flickr.com/photos/radioflyer007/
The Good



                                 Application
                                  Platform


                    ...
http://flickr.com/photos/jonnygoldstein/
The Bad



                                  Application
                                   Platform


                   ...
The Bad


                Common




                               Widespread
     Ubiquity




                         ...
The Bad




                          As IT becomes ubiquitous
                           it has no strategic value




  ...
The Bad




                                        Creative
                                       Destruction

 Joseph A...
The Ugly




                             Utility
                           Computing

           John McCarthy
The Ugly




                      Software as a Service (SaaS)
           Software


       Framework      Framework as a...
The Ugly




                          “this is going to
                          lead to a whole
                       ...
The Ugly




       2007 - 2008
The Ugly




                           OaaS
        Software
                                    XaaS
       Application
...
The Ugly




                       Application as a Service (SaaS)
       Application


           Platform    Platform a...
Terminology.
It’s like
  computers on
the internet, innit.
http://www.flickr.com/photos/charlynw/232154290/
http://www.flickr.com/photos/nogwater/9570271/
http://www.flickr.com/photos/x180/54019859/
http://www.flickr.com/photos/criminalintent/150419191/
Half a
Hummer
http://www.flickr.com/photos/x180/54019859/
http://www.flickr.com/photos/charlynw/232154290/
http://www.flickr.com/photos/pkeleher/155812091/
DANGER!
Will Robinson
 DANGER!
I only ordered half
because I’d probably
       “choke”
    on a hummer
Terminology.
A. Why the Good, Bad & Ugly?
B. Why Transparency Matters
C. Why I.T. is complex
D. Why I.T. is complex - Part II
E. Things...
Why transparency
  matters ...
Transparency




                                 Joe
               Infrastructure
                  as a Service
Transparency




                                                      Joe
               Bare Metal   Bare Metal   Bare M...
Transparency




                                                                 Joe
                            Hypervis...
Transparency




                                                                 Joe
                            Hypervis...
Transparency




  Tom             Storage




                            Hypervisor Technology

               Bare Meta...
Transparency




                  Storage




    Joe                     Hypervisor Technology

               Bare Meta...
Transparency




                                                                 Dick
                                   ...
Transparency




                                                                 Dick
                                   ...
Transparency




                                      Development Platform
                  Storage




                ...
Transparency




Harry      Mapping API

                                      Development Platform
                  Stor...
Transparency




           Mapping API


  Tom                                 Development Platform
                  Sto...
Transparency




                                                                  Alice
                                 ...
Transparency




                                                                 Alice
                                  ...
Transparency




Harry                                 Transport Routing
           Mapping API

                         ...
Transparency




                                      Transport Routing
           Mapping API


  Tom                   ...
Transparency




                                      Transport Routing
           Mapping API


                        ...
Transparency




                                                        Bob
                                      Transpo...
Transparency




                                                                 Alice
                                  ...
Transparency




                                      Transport Routing
           Mapping API

                         ...
Transparency




                                      Transport Routing
           Mapping API

                         ...
Transparency




                                   Transport Routing
           Mapping API

                            ...
Transparency




                                                                                  rm
                    ...
Transparency




               Bob   Alice
Transparency




                Bob          Alice



               Tom, Dick, Harry or Joe
Transparency




                                       Joe
               House   House   House
Transparency




  Tom                  Security

               House   House      House
Transparency




 Dick
                       Security

               House   House      House
Benefits & Risks of Cloud Computing




                                     http://www.flickr.com/photos/rednuht/479370088
A. Why the Good, Bad & Ugly?
B. Why Transparency Matters
C. Why I.T. is complex
D. Why I.T. is complex - Part II
E. Things...
Why I.T. is
complex ...
Complexity


                Common
     Ubiquity




                          Innovation
                           of C...
Complexity


                Common




                                           Uncertain
     Ubiquity

              ...
Complexity


                Common




                                           Uncertain
     Ubiquity




           ...
Complexity


                Common




                                           Uncertain
     Ubiquity




           ...
Complexity


                Common




                                           Uncertain
     Ubiquity




           ...
Complexity


                Common
     Ubiquity




                                           Dynamic
                N...
Complexity


                Common
     Ubiquity




                            Agile
                         Developme...
Complexity


                Common


                                           Utility-like
                            ...
Complexity


                Common


                                       “Cloud Providers”
                           ...
Complexity


                Common


                               Defined
     Ubiquity

                Novel




     ...
Complexity


                Common


                               Defined

                           Repeated
     Ubiq...
Complexity


                Common


                               Defined

                           Repeated
         ...
Complexity


                Common


                               Defined

                           Repeated
         ...
Complexity


                Common




                           Defined
     Ubiquity

                Novel




       ...
Complexity


                Common




                                           Six Sigma
     Ubiquity

              ...
Complexity


                Common




                                                   Six Sigma
     Ubiquity




   ...
Complexity


                Common




                                                 CRM
     Ubiquity




           ...
Complexity


                Common




                                           Six Sigma
     Ubiquity

              ...
Complexity


                Common




                                           COMMODITY
     Ubiquity

              ...
Complexity


                Common
     Ubiquity




                         INNOVATION
                Novel




      ...
Complexity


                Common




                                                   Six Sigma
     Ubiquity




   ...
A. Why the Good, Bad & Ugly?
B. Why Transparency Matters
C. Why I.T. is complex
D. Why I.T. is complex - Part II
E. Things...
Why I.T. is
complex ... Part II
Complexity ... Part II


                 Common




                                                    Six Sigma
      U...
Complexity ... Part II


                 Common




                                                   Six Sigma
      Ub...
Complexity ... Part II


                 Common

                                                  Expense           Payr...
Complexity ... Part II


                 Common



                                                  Market



          ...
Complexity ... Part II




                                   Red Queen
                                   Hypothesis

   ...
Complexity ... Part II




                                       The fundamental impulse that sets
                      ...
http://www.sandowplus.co.uk/
Complexity ... Part II




                Innovation Paradox
         Survival today requires ‘coherence,
        coordin...
Complexity ... Part II


                 Common




                                                   Order
      Ubiqui...
http://www.flickr.com/photos/privatenobby
Complexity ... Part II


                 Common




                                            Six Sigma
      Ubiquity
...
Complexity ... Part II


                 Common
      Ubiquity

                 Novel




                          Low ...
Complexity ... Part II


                 Common




                          20% Rule
      Ubiquity

                 N...
Complexity ... Part II


                 Common




                                     Rigorous defined
                ...
Complexity ... Part II


                 Common




                                                 Cloud,
             ...
A. Why the Good, Bad & Ugly?
B. Why Transparency Matters
C. Why I.T. is complex
D. Why I.T. is complex - Part II
E. Things...
Things to watch ...
Things to watch




                   Application


                    Platform




                  Infrastructure
Things to watch




                  Competitive
                    Market
Things to watch



                                 Data


                               Application




                ...
Things to watch




                  Platform
Things to watch




                             Technology
                  Platform
                               Vend...
Things to watch




                  Provider

                             Technology
                               Ven...
Things to watch




                  Provider

                             Technology
  Consumer
                       ...
Things to watch




                  Provider

                             Technology
  Consumer
                       ...
Things to watch




                  Provider

                             Technology
  Consumer
                       ...
Things to watch




                  Provider

                              Technology
  Consumer        Locked-in
     ...
Things to watch




                  Provider

                               Open
  Consumer
                           ...
Things to watch




                  Provider


  Consumer                   EXTEND


                    ISV
Things to watch


                Common




                             Feature
                         Differentiation...
Things to watch


                Common


                               Price vs QoS
     Ubiquity

                Nove...
Things to watch




                               Open
                              Source
                  Platform
  ...
A. Why the Good, Bad & Ugly?
B. Why Transparency Matters
C. Why I.T. is complex
D. Why I.T. is complex - Part II
E. Things...
Happy clouds ...
Happy Clouds




               Three Rules happy
Happy Clouds




               Three Rules happy
                Run the service on my own
   Rule 1
                mach...
Happy Clouds




               Three Rules happy
                Run the service on my own
   Rule 1
                mach...
Happy Clouds




               Three Rules happy
                Run the service on my own
   Rule 1
                mach...
Happy Clouds




                 Hypervisor


                 Bare Metal



               Private Cloud
Happy Clouds




                              Easy
               Hypervisor                 Hypervisor
                 ...
Happy Clouds




               Competitive
                 Market
A. Why the Good, Bad & Ugly?
B. Why Transparency Matters
C. Why I.T. is complex
D. Why I.T. is complex - Part II
E. Things...
End ...
Beyond End ...
The Good, The Bad and The Ugly of Cloud Computing
The Good, The Bad and The Ugly of Cloud Computing
The Good, The Bad and The Ugly of Cloud Computing
The Good, The Bad and The Ugly of Cloud Computing
The Good, The Bad and The Ugly of Cloud Computing
The Good, The Bad and The Ugly of Cloud Computing
The Good, The Bad and The Ugly of Cloud Computing
The Good, The Bad and The Ugly of Cloud Computing
The Good, The Bad and The Ugly of Cloud Computing
The Good, The Bad and The Ugly of Cloud Computing
The Good, The Bad and The Ugly of Cloud Computing
The Good, The Bad and The Ugly of Cloud Computing
The Good, The Bad and The Ugly of Cloud Computing
The Good, The Bad and The Ugly of Cloud Computing
The Good, The Bad and The Ugly of Cloud Computing
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The Good, The Bad and The Ugly of Cloud Computing

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Slides used in my talk at Cloud Computing Expo. NY..

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The Good, The Bad and The Ugly of Cloud Computing

  1. 1. http://www.flickr.com/photos/radioflyer007/
  2. 2. http://flickr.com/photos/jonnygoldstein/
  3. 3. Simon Wardley
  4. 4. DANGER! Will Robinson DANGER!
  5. 5. Sccott Beale/Laughing Squid : http://www.flickr.com/photos/laughingsquid/
  6. 6. Pain
  7. 7. Pain No. Slides
  8. 8. 35 slides Pain Severe risk of harm OK No. Slides
  9. 9. 227 slides Pain Severe risk of harm OK No. Slides
  10. 10. http://flickr.com/photos/jonnygoldstein/
  11. 11. Cloud Computing
  12. 12. Cloud Computing What is “Cloud computing” ?
  13. 13. http://www.flickr.com/photos/fimbrethil/
  14. 14. It’s like computers on the internet, innit.
  15. 15. http://www.flickr.com/photos/radioflyer007/
  16. 16. http://www.flickr.com/photos/radioflyer007/ http://upload.wikimedia.org/wikipedia/en/5/51/Metropolis.jpg
  17. 17. It’s a disruptive shift of the computing stack to online services.
  18. 18. It’s like computers on the internet, innit.
  19. 19. http://www.flickr.com/photos/radioflyer007/
  20. 20. Image from Oliver Twist,
  21. 21. It’s like SaaS or software as a service, and infrastructure provision and PaaS, that’s platform as a Service and utility computing being provided in public clouds, which is different from private clouds which aren’t cloud computing, unless of course you’re talking about hybrid clouds which sort of are and it’s hype and lock-in and did I mention infrastructure?
  22. 22. Cloud Computing Not a thing ...
  23. 23. Cloud Computing “Cloud computing” is a consequence of economic and technological conditions that have combined to cause a disruptive change in I.T. towards a service based economy.
  24. 24. Why I.T. is changing.
  25. 25. Why I.T. is changing. Benefits & Risks.
  26. 26. Why I.T. is changing. Benefits & Risks. Canonical and the Cloud.
  27. 27. Why I.T. is changing.
  28. 28. Why I.T. is changing http://www.strassmann.com/ Paul Strassmann
  29. 29. Why I.T. is changing Not all IT is the same.
  30. 30. Why I.T. is changing Not all IT has value.
  31. 31. Why I.T. is changing Yesterday’s hot stuff
  32. 32. Why I.T. is changing Yesterday’s Today’s hot stuff boredom
  33. 33. http://www.flickr.com/photos/privatenobby
  34. 34. http://www.flickr.com/photos/billege
  35. 35. http://www.flickr.com/photos/billege/
  36. 36. Why I.T. is changing Innovation
  37. 37. Why I.T. is changing Bespoke Innovation
  38. 38. Why I.T. is changing Bespoke Products Innovation
  39. 39. Why I.T. is changing Bespoke Products Services Innovation
  40. 40. Why I.T. is changing Commoditisation Bespoke Products Services Innovation
  41. 41. Why I.T. is changing Commoditisation Bespoke Products Services Innovation Competitive Advantage
  42. 42. Why I.T. is changing Commoditisation Bespoke Products Services Innovation Cost of doing business
  43. 43. Why I.T. is changing 1832 Innovation
  44. 44. Why I.T. is changing 1832 Bespoke Innovation
  45. 45. Why I.T. is changing 1837 1832 Bespoke Products Innovation
  46. 46. Image from Oliver Twist
  47. 47. Image from Chicago Historical Society
  48. 48. Sccott Beale/Laughing Squid : http://www.flickr.com/photos/laughingsquid/
  49. 49. http://upload.wikimedia.org/wikipedia/en/5/51/Metropolis.jpg
  50. 50. Why I.T. is changing 1890 1837 1832 Utility Bespoke Products Innovation Grids (Services)
  51. 51. Why I.T. is changing Harvey Hubbell (1857-1927)
  52. 52. Why I.T. is changing 1930 1837 1832 National Bespoke Products Innovation Grid (Services)
  53. 53. Why I.T. is changing As IT becomes ubiquitous it has no strategic value Nicholas Carr
  54. 54. Why I.T. is changing Not all IT is the same.
  55. 55. Why I.T. is changing As IT [activities] becomes ubiquitous it has no strategic value Nicholas Carr
  56. 56. Why I.T. is changing Common Ubiquity Novel
  57. 57. Why I.T. is changing Common Ubiquity Novel
  58. 58. Why I.T. is changing Common Ubiquity Novel
  59. 59. Why I.T. is changing Common Ubiquity Novel Low High Certainty
  60. 60. Why I.T. is changing Common Ubiquity Novel Low High Certainty
  61. 61. Why I.T. is changing Common TV’s, Phone,VCRs Ubiquity Novel Low High Certainty
  62. 62. Why I.T. is changing Common Ubiquity Novel Low High Certainty
  63. 63. Why I.T. is changing Common Ubiquity INNOVATION Novel Low High Certainty
  64. 64. Why I.T. is changing Common COMMODITY Ubiquity INNOVATION Novel Low High Certainty
  65. 65. Why I.T. is changing Common Ubiquity Innovation of CRM. Novel Low High Certainty
  66. 66. Why I.T. is changing Common Ubiquity Mid '80s DB marketing. Novel Low High Certainty
  67. 67. Why I.T. is changing Common CRM products 90’s Ubiquity Novel Low High Certainty
  68. 68. Why I.T. is changing Common “Cloud Providers” like Salesforce Ubiquity Novel Low High Certainty
  69. 69. Why I.T. is changing Common Expense Payroll Procedure Accounts Payable Company Web site Ubiquity Wiki Social Network Analysis Novel Low High Certainty
  70. 70. Why I.T. is changing Common Expense Payroll Procedure Accounts Payable Company Web site Ubiquity Wiki Social Network Analysis Novel Low High Certainty
  71. 71. Why I.T. is changing Common Ubiquity Novel Low High Certainty
  72. 72. Why I.T. is changing Common Features Ubiquity Novel Low High Certainty
  73. 73. Why I.T. is changing Common Widespread Ubiquity Novel Low High Certainty
  74. 74. Why I.T. is changing Common Widespread Ubiquity Feature Complete Novel Low High Certainty
  75. 75. Why I.T. is changing Common Widespread Ubiquity Feature Complete Novel Low High Certainty
  76. 76. Why I.T. is changing Common “as a Service” Ubiquity Novel Low High Certainty
  77. 77. Why I.T. is changing Utility Computing John McCarthy
  78. 78. Why I.T. is changing Bespoke Products Services Innovation highly disruptive
  79. 79. Why I.T. is changing The fundamental impulse that sets and keeps the capitalist engine in motion comes from the new consumers, goods, the new methods of production or transportation, the new markets, the new forms of industrial organization that capitalist enterprise creates. Joseph A. Schumpeter (1883 - 1950)‫‏‬
  80. 80. Why I.T. is changing The fundamental impulse that sets and keeps the capitalist engine in motion comes from the new consumers, goods, the new methods of production or transportation, the new markets, the new forms of industrial organization that capitalist enterprise creates. Joseph A. Schumpeter (1883 - 1950)‫‏‬
  81. 81. Why I.T. is changing Creative Destruction Joseph A. Schumpeter (1883 - 1950)‫‏‬
  82. 82. Why I.T. is changing Commoditisation Bespoke Products Services Innovation
  83. 83. Why I.T. is changing Bespoke Products Services Innovation
  84. 84. Why I.T. is changing Power Internet Bespoke Products Innovation Hardware
  85. 85. Why I.T. is changing Power Internet Bespoke Products Google Hardware
  86. 86. Why I.T. is changing Operating System Hypervisor CPU Memory I/O
  87. 87. Why I.T. is changing Database Framework Messaging Operating System Hypervisor CPU Memory I/O
  88. 88. Why I.T. is changing Application Service Database Framework Messaging Operating System Hypervisor CPU Memory I/O
  89. 89. Why I.T. is changing Application Service Database Framework Messaging Operating System Hypervisor CPU Memory I/O
  90. 90. Why I.T. is changing Application Service Database Framework Messaging Operating System Hypervisor CPU Memory I/O
  91. 91. Why I.T. is changing Application Service Database Framework Messaging Operating System Hypervisor CPU Memory I/O
  92. 92. Why I.T. is changing Application Service Database Framework Messaging 10,000 x Operating System Hypervisor CPU Memory I/O
  93. 93. Why I.T. is changing Componentisation Herbert A. Simon (1916 - 2001)
  94. 94. Why I.T. is changing The rate of evolution of a system is directly related to the organisation of its subsystems Herbert A. Simon (1916 - 2001)
  95. 95. Why I.T. is changing Application Service Database Platform Messaging Operating System Hypervisor CPU Memory I/O
  96. 96. Why I.T. is changing Application Service se Platform Messaging Operating System Infrastructure Hypervisor Memory I/O
  97. 97. Why I.T. is changing Application Service Platform se Platform Messaging Operating System Infrastructure Virtualisation Memory I/O
  98. 98. Why I.T. is changing Application Application Service Platform se Platform Messaging Operating System Infrastructure Virtualisation Memory I/O
  99. 99. Why I.T. is changing Application Platform Infrastructure Bespoke Products Services Innovation Disruptive Shift
  100. 100. Why I.T. is changing Application Platform Infrastructure Bespoke Products Services Innovation (Componentisation)
  101. 101. Why I.T. is changing Common Widespread Ubiquity Feature Complete Novel Low High Certainty
  102. 102. Why I.T. is changing “as a Service” Common industry Ubiquity Novel Low High Certainty
  103. 103. Why I.T. is changing Infrastructure as a Service Amazon EC2
  104. 104. Why I.T. is changing Google App Platform as a Service Engine Infrastructure as a Service Amazon EC2
  105. 105. Why I.T. is changing Software as a Service SalesForce Google App Platform as a Service Engine Infrastructure as a Service Amazon EC2
  106. 106. Why I.T. is changing As IT [activities] becomes ubiquitous it has no strategic value Nicholas Carr
  107. 107. Why I.T. is changing Commoditisation Bespoke Products Services Innovation Cost of doing business
  108. 108. Why I.T. is changing Application Platform Infrastructure Bespoke Products Services Innovation Disruptive Shift
  109. 109. Why I.T. is changing Application Platform Infrastructure Bespoke Products Services Innovation (Componentisation)
  110. 110. Why I.T. is changing “Cloud computing” is a consequence of economic and technological conditions that have combined to cause a disruptive change in I.T. towards a service based economy.
  111. 111. Why I.T. is changing Creative Destruction Joseph A. Schumpeter (1883 - 1950)‫‏‬
  112. 112. Why I.T. is changing Utility Computing John McCarthy
  113. 113. Recap
  114. 114. Recap Commoditisation Bespoke Products Services Innovation
  115. 115. Recap Common Expense Payroll Procedure Accounts Payable Company Web site Ubiquity Wiki Social Netwok Analysis Novel Low High Certainty
  116. 116. Recap Common COMMODITY Ubiquity INNOVATION Novel Low High Certainty
  117. 117. Recap http://www.strassmann.com/ Paul Strassmann
  118. 118. Recap Componentisation Herbert A. Simon (1916 - 2001)
  119. 119. Recap Application Application Service Platform se Platform Messaging Operating System Infrastructure Virtualisation Memory I/O
  120. 120. Recap Application Platform Infrastructure Bespoke Products Services Innovation Disruptive
  121. 121. Recap “as a Service” Common industry Ubiquity Novel Low High Certainty
  122. 122. Recap Software as a Service SalesForce Google App Platform as a Service Engine Infrastructure as a Service Amazon EC2
  123. 123. Recap Utility Computing John McCarthy
  124. 124. Recap “Cloud computing” is a consequence of economic and technological conditions that have combined to cause a disruptive change in I.T. towards a service based economy.
  125. 125. It’s like computers on the internet, innit.
  126. 126. Why I.T. is changing. Benefits & Risks.
  127. 127. Benefits & Risks of Cloud Computing • Economies of scale. (volume)
  128. 128. Benefits & Risks of Cloud Computing • Economies of scale. (volume) • Pay per use. (utility)
  129. 129. Benefits & Risks of Cloud Computing • Economies of scale. (volume) • Pay per use. (utility) • Speed to market. (componentisation)
  130. 130. Benefits & Risks of Cloud Computing • Economies of scale. (volume) • Pay per use. (utility) • Speed to market. (componentisation) • Focus on core. (outsourcing)
  131. 131. Benefits & Risks of Cloud Computing Common Ubiquity You Novel Low High Certainty
  132. 132. Benefits & Risks of Cloud Computing Common Market Ubiquity You Novel Low High Certainty
  133. 133. Benefits & Risks of Cloud Computing Common Market Competitive Ubiquity Gap You Novel Low High Certainty
  134. 134. Benefits & Risks of Cloud Computing Red Queen Hypothesis Professor Leigh M.Van Valen
  135. 135. Benefits & Risks of Cloud Computing The need to constantly evolve in order to stand still relative to an eco- system. Professor Leigh M.Van Valen
  136. 136. http://www.flickr.com/photos/privatenobby
  137. 137. http://www.flickr.com/photos/billege
  138. 138. http://www.flickr.com/photos/giddygoose/
  139. 139. Benefits & Risks of Cloud Computing Common Market • Economies of scale. (volume) • Pay per use. (utility) • Speed to market. Competitive (componentisation) Gap • Focus on core. (outsourcing) You • Greener (efficient supply & demand) Novel Low High
  140. 140. Benefits & Risks of Cloud Computing Application Platform Infrastructure Bespoke Products Services Innovation Disruptive Shift
  141. 141. Benefits & Risks of Cloud Computing Transition • Management.
  142. 142. Benefits & Risks of Cloud Computing Transition • Management. • Trust.
  143. 143. Benefits & Risks of Cloud Computing Transition • Management. • Trust. • Transparency.
  144. 144. Benefits & Risks of Cloud Computing Transition • Management. • Trust. • Transparency. • Security of supply
  145. 145. Benefits & Risks of Cloud Computing “as a Service” Common industry Ubiquity Novel Low High Certainty
  146. 146. Benefits & Risks of Cloud Computing Transition General • Management. • Suitability. • Trust. • Transparency. • Security of supply.
  147. 147. Benefits & Risks of Cloud Computing Transition General • Management. • Suitability. • Trust. • Price competition. • Transparency. • Security of supply.
  148. 148. Benefits & Risks of Cloud Computing Transition General • Management. • Suitability. • Trust. • Price competition. • Transparency. • Lock-in. • Security of supply.
  149. 149. Benefits & Risks of Cloud Computing Transition General • Management. • Suitability. • Trust. • Price competition. • Transparency. • Lock-in. • Security of supply. • Second sourcing.
  150. 150. Benefits & Risks of Cloud Computing Adoption Barriers
  151. 151. Benefits & Risks of Cloud Computing Common Market Vs Gap You Novel Low High
  152. 152. Why I.T. is changing. Benefits & Risks. Canonical and the Cloud.
  153. 153. Canonical and the Cloud
  154. 154. Canonical and the Cloud • Fastest growing Linux-based operating system.
  155. 155. Canonical and the Cloud • Fastest growing Linux-based operating system. • Over 10,000,000 users.
  156. 156. Canonical and the Cloud Transition General • Management. • Suitability. • Trust. • Price competition. • Transparency. • Lock-in. • Security of supply. • Second sourcing.
  157. 157. Canonical and the Cloud Electricity
  158. 158. Canonical and the Cloud Electricity BOOM!
  159. 159. Canonical and the Cloud Standard Output BOOM!
  160. 160. Canonical and the Cloud Application Platform Infrastructure
  161. 161. Canonical and the Cloud Application Platform Infrastructure
  162. 162. Canonical and the Cloud Data You Application
  163. 163. Canonical and the Cloud Data Application Platform Operating Provider System (i.e. CogHead) Hypervisor Bare Metal
  164. 164. Canonical and the Cloud Data Application Platform Operating System BOOM! Hypervisor Bare Metal
  165. 165. Canonical and the Cloud Data Application Platform Platform Operating Operating System System BOOM! Hypervisor Hypervisor Bare Metal Bare Metal
  166. 166. Canonical and the Cloud Data Application Multiple Platform Platform Providers Operating Operating System System Hypervisor Hypervisor Bare Metal Bare Metal
  167. 167. Canonical and the Cloud Data Application Easy Platform Platform Switching Operating Operating System System Hypervisor Hypervisor Bare Metal Bare Metal
  168. 168. Canonical and the Cloud Data Application Standard Platform Platform Output Operating Operating System System Hypervisor Hypervisor Bare Metal Bare Metal
  169. 169. Canonical and the Cloud Paul Baran
  170. 170. Canonical and the Cloud IPX / SPX Banyan Vines AppleTalk SNA Decnet
  171. 171. Canonical and the Cloud IPX / SPX Banyan Vines AppleTalk TCP/IP SNA Decnet
  172. 172. Canonical and the Cloud IPX / SPX Banyan Vines AppleTalk TCP/IP SNA Decnet Open
  173. 173. Canonical and the Cloud IPX / SPX Banyan Vines Bind AppleTalk SendMail TCP/IP SNA Apache Decnet Open Open Source
  174. 174. Canonical and the Cloud IPX / SPX Banyan Vines AppleTalk TCP/IP Innovation SNA Decnet (Componentisation)
  175. 175. Canonical and the Cloud Harvey Hubbell (1857-1927)
  176. 176. Canonical and the Cloud Application Platform Infrastructure
  177. 177. Canonical and the Cloud Application Platform Amazon EC2
  178. 178. Canonical and the Cloud Beta program for Ubuntu Server Edition on Amazon EC2. http://www.ubuntu.com/ec2
  179. 179. Canonical and the Cloud 9.04 Technology Preview Ubuntu Enterprise Cloud
  180. 180. Canonical and the Cloud Eucalyptus
  181. 181. Canonical and the Cloud Private in-house cloud matching Amazon EC2 API
  182. 182. Canonical and the Cloud Hypervisor Bare Metal Private Cloud
  183. 183. Canonical and the Cloud Hypervisor Hypervisor Bare Metal Bare Metal Amazon EC2 Private Cloud
  184. 184. Canonical and the Cloud Easy Hypervisor Hypervisor Switching Bare Metal Bare Metal Amazon EC2 Private Cloud
  185. 185. Canonical and the Cloud Common Market • Economies of scale. (volume) • Pay per use. (utility) • Speed to market. Competitive (componentisation) Gap • Focus on core. (outsourcing) You • Greener (efficient supply & demand) Novel Low High
  186. 186. Canonical and the Cloud Standard Ouptut
  187. 187. Canonical and the Cloud Ecosystem
  188. 188. Canonical and the Cloud Hypervisor Bare Metal
  189. 189. Canonical and the Cloud Hypervisor Bare Metal Hypervisor Bare Metal
  190. 190. Canonical and the Cloud Hypervisor Bare Metal Hypervisor Bare Metal
  191. 191. Canonical and the Cloud Hypervisor Price Bare Metal Hypervisor Bare Metal
  192. 192. Canonical and the Cloud Hypervisor Quality of Service Bare Metal Hypervisor Bare Metal
  193. 193. Canonical and the Cloud Common Feature Differentiation Ubiquity Novel Low High Certainty
  194. 194. Canonical and the Cloud Common Price vs QoS Ubiquity Novel Low High Certainty
  195. 195. Canonical and the Cloud Competitive Market
  196. 196. Canonical and the Cloud Red Queen Hypothesis Professor Leigh M.Van Valen
  197. 197. Canonical and the Cloud Creative Destruction Joseph A. Schumpeter (1883 - 1950)‫‏‬
  198. 198. Recap
  199. 199. Recap Commoditisation Bespoke Products Services Innovation
  200. 200. Recap http://www.strassmann.com/ Paul Strassmann
  201. 201. Recap Application Platform Infrastructure Bespoke Products Services Innovation Disruptive
  202. 202. Recap “as a Service” Common industry Ubiquity Novel Low High Certainty
  203. 203. Recap Utility Computing John McCarthy
  204. 204. Recap “Cloud computing” is a consequence of economic and technological conditions that have combined to cause a disruptive change in I.T. towards a service based economy.
  205. 205. Recap • Economies of scale. (volume) • Pay per use. (utility) • Speed to market. (componentisation) • Focus on core. (outsourcing)
  206. 206. Recap Common Market • Economies of scale. (volume) • Pay per use. (utility) • Speed to market. Competitive (componentisation) Gap • Focus on core. (outsourcing) You • Greener (efficient supply & demand) Novel Low High
  207. 207. Recap Transition General • Management. • Suitability. • Trust. • Price competition. • Transparency. • Lock-in. • Security of supply. • Second sourcing.
  208. 208. Recap Standard Output
  209. 209. Recap IPX / SPX Banyan Vines Bind AppleTalk SendMail TCP/IP SNA Apache Decnet Open Open Source
  210. 210. Recap Standard Hypervisor Hypervisor Output Bare Metal Bare Metal Amazon EC2 Private Cloud
  211. 211. Recap 9.04 Technology Preview Ubuntu Enterprise Cloud (Eucalyptus)
  212. 212. Recap Private in-house cloud matching Amazon EC2 API
  213. 213. Recap Competitive Market
  214. 214. Recap Hypervisor Bare Metal Hypervisor Bare Metal
  215. 215. Thank you
  216. 216. whoops ...
  217. 217. the outtakes ...
  218. 218. i.e. more slides ...
  219. 219. http://flickr.com/photos/jonnygoldstein/
  220. 220. Sccott Beale/Laughing Squid : http://www.flickr.com/photos/laughingsquid/
  221. 221. A. Why the Good, Bad & Ugly? B. Why Transparency Matters C. Why I.T. is complex D. Why I.T. is complex - Part II E. Things to Watch F. Happy Clouds simon.wardley@canonical.com
  222. 222. Good, Bad & Ugly
  223. 223. http://www.flickr.com/photos/radioflyer007/
  224. 224. The Good Application Platform Infrastructure Bespoke Products Services Innovation (Componentisation)
  225. 225. http://flickr.com/photos/jonnygoldstein/
  226. 226. The Bad Application Platform Infrastructure Bespoke Products Services Innovation Disruptive Shift
  227. 227. The Bad Common Widespread Ubiquity Feature Complete Novel Low High Certainty
  228. 228. The Bad As IT becomes ubiquitous it has no strategic value Nicholas Carr
  229. 229. The Bad Creative Destruction Joseph A. Schumpeter (1883 - 1950)‫‏‬
  230. 230. The Ugly Utility Computing John McCarthy
  231. 231. The Ugly Software as a Service (SaaS) Software Framework Framework as a Service (FaaS) Hardware as a Service (HaaS) Hardware 2007
  232. 232. The Ugly “this is going to lead to a whole lot of aaS.” Oscon 2007 Robert Lefkowitz
  233. 233. The Ugly 2007 - 2008
  234. 234. The Ugly OaaS Software XaaS Application DBaaS DaaS SaaSu Framework DaaS DaaS Platform SaaSy PaaS SaaSp SaaS HaaS FaaS WaaS Hardware IaaS FaaS Infrastructure 2008
  235. 235. The Ugly Application as a Service (SaaS) Application Platform Platform as a Service (PaaS) Infrastructure as a Service (IaaS) Infrastructure 2009
  236. 236. Terminology.
  237. 237. It’s like computers on the internet, innit.
  238. 238. http://www.flickr.com/photos/charlynw/232154290/
  239. 239. http://www.flickr.com/photos/nogwater/9570271/
  240. 240. http://www.flickr.com/photos/x180/54019859/
  241. 241. http://www.flickr.com/photos/criminalintent/150419191/
  242. 242. Half a Hummer
  243. 243. http://www.flickr.com/photos/x180/54019859/
  244. 244. http://www.flickr.com/photos/charlynw/232154290/
  245. 245. http://www.flickr.com/photos/pkeleher/155812091/
  246. 246. DANGER! Will Robinson DANGER!
  247. 247. I only ordered half because I’d probably “choke” on a hummer
  248. 248. Terminology.
  249. 249. A. Why the Good, Bad & Ugly? B. Why Transparency Matters C. Why I.T. is complex D. Why I.T. is complex - Part II E. Things to Watch F. Happy Clouds simon.wardley@canonical.com
  250. 250. Why transparency matters ...
  251. 251. Transparency Joe Infrastructure as a Service
  252. 252. Transparency Joe Bare Metal Bare Metal Bare Metal
  253. 253. Transparency Joe Hypervisor Technology Bare Metal Bare Metal Bare Metal
  254. 254. Transparency Joe Hypervisor Technology Bare Metal Bare Metal Bare Metal
  255. 255. Transparency Tom Storage Hypervisor Technology Bare Metal Bare Metal Bare Metal
  256. 256. Transparency Storage Joe Hypervisor Technology Bare Metal Bare Metal Bare Metal
  257. 257. Transparency Dick PaaS Storage Hypervisor Technology Bare Metal Bare Metal Bare Metal
  258. 258. Transparency Dick Development Platform Storage Hypervisor Technology Bare Metal Bare Metal Bare Metal
  259. 259. Transparency Development Platform Storage Joe Hypervisor Technology Bare Metal Bare Metal Bare Metal
  260. 260. Transparency Harry Mapping API Development Platform Storage Hypervisor Technology Bare Metal Bare Metal Bare Metal
  261. 261. Transparency Mapping API Tom Development Platform Storage Hypervisor Technology Bare Metal Bare Metal Bare Metal
  262. 262. Transparency Alice SaaS Mapping API Development Platform Storage Hypervisor Technology Bare Metal Bare Metal Bare Metal
  263. 263. Transparency Alice Transport Routing Mapping API Development Platform Storage Hypervisor Technology Bare Metal Bare Metal Bare Metal
  264. 264. Transparency Harry Transport Routing Mapping API Development Platform Storage Hypervisor Technology Bare Metal Bare Metal Bare Metal
  265. 265. Transparency Transport Routing Mapping API Tom Development Platform Storage Hypervisor Technology Bare Metal Bare Metal Bare Metal
  266. 266. Transparency Transport Routing Mapping API Dick Development Platform Storage Hypervisor Technology Bare Metal Bare Metal Bare Metal
  267. 267. Transparency Bob Transport Routing Mapping API Development Platform Storage Hypervisor Technology Bare Metal Bare Metal Bare Metal
  268. 268. Transparency Alice Transport Routing Mapping API Development Platform Storage Hypervisor Technology Bare Metal Bare Metal Bare Metal
  269. 269. Transparency Transport Routing Mapping API Development Platform Storage Hypervisor Technology Bare Metal Bare Metal Bare Metal
  270. 270. Transparency Transport Routing Mapping API Development Platform Storage Joe Hypervisor Technology Bare Metal Bare Metal Bare Metal
  271. 271. Transparency Transport Routing Mapping API Development Platform Storage Joe Hypervisor Technology
  272. 272. Transparency rm fo lat P nt Map e pm ping API o elg evn outi Hype RD rviso t spor Sto r Tec hnolran rag To e gy
  273. 273. Transparency Bob Alice
  274. 274. Transparency Bob Alice Tom, Dick, Harry or Joe
  275. 275. Transparency Joe House House House
  276. 276. Transparency Tom Security House House House
  277. 277. Transparency Dick Security House House House
  278. 278. Benefits & Risks of Cloud Computing http://www.flickr.com/photos/rednuht/479370088
  279. 279. A. Why the Good, Bad & Ugly? B. Why Transparency Matters C. Why I.T. is complex D. Why I.T. is complex - Part II E. Things to Watch F. Happy Clouds simon.wardley@canonical.com
  280. 280. Why I.T. is complex ...
  281. 281. Complexity Common Ubiquity Innovation of CRM. Novel Low High Certainty
  282. 282. Complexity Common Uncertain Ubiquity Novel Low High Certainty
  283. 283. Complexity Common Uncertain Ubiquity Variable Novel Low High Certainty
  284. 284. Complexity Common Uncertain Ubiquity Variable Differential Novel Low High Certainty
  285. 285. Complexity Common Uncertain Ubiquity Variable Differential Novel Worth Low High Certainty
  286. 286. Complexity Common Ubiquity Dynamic Novel Low High Certainty
  287. 287. Complexity Common Ubiquity Agile Development Novel Low High Certainty
  288. 288. Complexity Common Utility-like provision of CRM Ubiquity Novel Low High Certainty
  289. 289. Complexity Common “Cloud Providers” like Salesforce Ubiquity Novel Low High Certainty
  290. 290. Complexity Common Defined Ubiquity Novel Low High Certainty
  291. 291. Complexity Common Defined Repeated Ubiquity Novel Low High Certainty
  292. 292. Complexity Common Defined Repeated CODB Ubiquity Novel Low High Certainty
  293. 293. Complexity Common Defined Repeated CODB Ubiquity Cost Novel Low High Certainty
  294. 294. Complexity Common Defined Ubiquity Novel Low High Certainty
  295. 295. Complexity Common Six Sigma Ubiquity Novel Low High Certainty
  296. 296. Complexity Common Six Sigma Ubiquity Agile Development Novel Low High Certainty
  297. 297. Complexity Common CRM Ubiquity CRM Novel Low High Certainty
  298. 298. Complexity Common Six Sigma Ubiquity Novel Low High Certainty
  299. 299. Complexity Common COMMODITY Ubiquity Novel Low High Certainty
  300. 300. Complexity Common Ubiquity INNOVATION Novel Low High Certainty
  301. 301. Complexity Common Six Sigma Ubiquity Agile Development Novel Low High Certainty
  302. 302. A. Why the Good, Bad & Ugly? B. Why Transparency Matters C. Why I.T. is complex D. Why I.T. is complex - Part II E. Things to Watch F. Happy Clouds simon.wardley@canonical.com
  303. 303. Why I.T. is complex ... Part II
  304. 304. Complexity ... Part II Common Six Sigma Ubiquity Agile Development Novel Low High Certainty
  305. 305. Complexity ... Part II Common Six Sigma Ubiquity INNOVATION Novel Low High Certainty
  306. 306. Complexity ... Part II Common Expense Payroll Procedure Accounts Payable Company Web site Ubiquity Wiki Social Network Analysis Novel Low High Certainty
  307. 307. Complexity ... Part II Common Market Competitive Ubiquity Gap You Novel Low High Certainty
  308. 308. Complexity ... Part II Red Queen Hypothesis Professor Leigh M.Van Valen
  309. 309. Complexity ... Part II The fundamental impulse that sets and keeps the capitalist engine in motion comes from the new consumers, goods, the new methods of production or transportation, the new markets, the new forms of industrial organization that capitalist enterprise creates. Joseph A. Schumpeter (1883 - 1950)‫‏‬
  310. 310. http://www.sandowplus.co.uk/
  311. 311. Complexity ... Part II Innovation Paradox Survival today requires ‘coherence, coordination and stability’ [order]. & Survival tomorrow requires the replacement of these virtues [disorder]. Salaman & Storey
  312. 312. Complexity ... Part II Common Order Ubiquity Disorder Novel Low High Certainty
  313. 313. http://www.flickr.com/photos/privatenobby
  314. 314. Complexity ... Part II Common Six Sigma Ubiquity Novel Low High Certainty
  315. 315. Complexity ... Part II Common Ubiquity Novel Low High Certainty
  316. 316. Complexity ... Part II Common 20% Rule Ubiquity Novel Low High Certainty
  317. 317. Complexity ... Part II Common Rigorous defined 20% Rule procedures Ubiquity Novel Low High Certainty
  318. 318. Complexity ... Part II Common Cloud, SOA etc ... 20% Rule Ubiquity Novel Low High Certainty
  319. 319. A. Why the Good, Bad & Ugly? B. Why Transparency Matters C. Why I.T. is complex D. Why I.T. is complex - Part II E. Things to Watch F. Happy Clouds simon.wardley@canonical.com
  320. 320. Things to watch ...
  321. 321. Things to watch Application Platform Infrastructure
  322. 322. Things to watch Competitive Market
  323. 323. Things to watch Data Application Standard Platform Platform Output Operating Operating System System Hypervisor Hypervisor Bare Metal Bare Metal
  324. 324. Things to watch Platform
  325. 325. Things to watch Technology Platform Vendor
  326. 326. Things to watch Provider Technology Vendor
  327. 327. Things to watch Provider Technology Consumer Vendor
  328. 328. Things to watch Provider Technology Consumer Vendor ISV
  329. 329. Things to watch Provider Technology Consumer Vendor ISV
  330. 330. Things to watch Provider Technology Consumer Locked-in Vendor ISV
  331. 331. Things to watch Provider Open Consumer Standard ISV
  332. 332. Things to watch Provider Consumer EXTEND ISV
  333. 333. Things to watch Common Feature Differentiation Ubiquity Novel Low High Certainty
  334. 334. Things to watch Common Price vs QoS Ubiquity Novel Low High Certainty
  335. 335. Things to watch Open Source Platform Reference Model
  336. 336. A. Why the Good, Bad & Ugly? B. Why Transparency Matters C. Why I.T. is complex D. Why I.T. is complex - Part II E. Things to Watch F. Happy Clouds simon.wardley@canonical.com
  337. 337. Happy clouds ...
  338. 338. Happy Clouds Three Rules happy
  339. 339. Happy Clouds Three Rules happy Run the service on my own Rule 1 machines.
  340. 340. Happy Clouds Three Rules happy Run the service on my own Rule 1 machines. Easily switch between my machines Rule 2 and a cloud provider.
  341. 341. Happy Clouds Three Rules happy Run the service on my own Rule 1 machines. Easily switch between my machines Rule 2 and a cloud provider. Easily switch between cloud Rule 3 providers.
  342. 342. Happy Clouds Hypervisor Bare Metal Private Cloud
  343. 343. Happy Clouds Easy Hypervisor Hypervisor Switching Bare Metal Bare Metal Amazon EC2 Private Cloud
  344. 344. Happy Clouds Competitive Market
  345. 345. A. Why the Good, Bad & Ugly? B. Why Transparency Matters C. Why I.T. is complex D. Why I.T. is complex - Part II E. Things to Watch F. Happy Clouds simon.wardley@canonical.com
  346. 346. End ...
  347. 347. Beyond End ...

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