The document provides an agenda for an SVAMA event. It outlines the following: - An introduction to SVAMA, including the value it provides through connections, events, resources and career advancement. - Details on how to connect with SVAMA through their website, newsletter, social media and events. - Upcoming industry events and a networking baseball event in August. - Thanks to event sponsors. - Introduction of the featured speaker Heidi BK Sloss who will discuss building lifelong relationships with prospects and customers through effective follow up strategies.

1. WELCOME!

2. Agenda
Welcome!
• A few points about SVAMA
• The value
• How you can connect
• Upcoming events
• Our sponsors
• Tonight’s session and speaker
• Q&A
• Survey feedback

3. SVAMA is . . .

4. Great Value
Connecting with SVAMA at events, on the
web, and through our social media
channels.
Informing on best practices and
emerging trends through the vast
resources of AMA – the #1 marketing
organization.
Advancing your career through
connections, education, research and
networking.
SVAMA is the place for you!

5. Connecting
SVAMA makes it easy for you to
stay connected through our
communication channels.
Connect with us:
• The Web: www.svama.org
• SVAMA Newsletter: The Vibe
• Weekly email updates
• Social media: Facebook,
LinkedIn, Twitter
• AMA Online Community
• Events

6. Membership Specials
Specials for new members who join
by JUNE 24:
$200 off any national AMA event - or -
$20 Amazon Card
Waived $30 registration fee
Access to all the great AMA resources
and SVAMA local programs
Membership makes us all stronger!

7. Upcoming Events
Industry events
Jun 12th The Transformation in Partner
Marketing: How Digital Platforms,
Ecosystems and Customer Buying Habits
Change the Game
Jun 28th Avoiding Market Research
Blunders
Networking Events
Aug 22nd – San Jose Giants Baseball

8. Thank you Sponsors!

9. If you are tweeting,
please use #SVAMA
Follow SVAMA on Twitter:
twitter.com/svama

10. Building Lifelong Relationships with
Prospects and Customers ~ Fortune is in
the Follow Up!
This industry event will help you:
• Learn "follow up" strategies that build
Featured Speaker: lifelong relationships with prospects and
Heidi BK Sloss customers
• Learn the "ins" and "outs" of an effective
follow up strategy
• Find out how to overcome the emotional
barriers
• Learn how to increase the conversion rate
of prospects to customers, using an
effective follow up process

11. Q&A

12. Thank you for joining us!