The document outlines an agenda for building a social media strategy. The morning session will include an introductory roundtable, discussions on goals, objectives and measurements, products and services, market, content, and resources. Industry examples and activities will also be covered. The afternoon will involve small group presentations on policy, reviewing Facebook, and account creation. Key topics to be discussed include organizational goals, how social media can help achieve goals, measurable aspects of social media, desired outcomes, how the brand and feelings about the organization are conveyed, current and potential visitors, untold stories from the organization, comfort with social media, and suitable online marketing platforms.

1. Building a Social Media Strategy

2. Agenda
Morning
Introductory Roundtable
Goals
Objectives & Measurements
Products & Services
Market
Content
Resources
Industry Examples
Activity
Afternoon
Small Group Presentations
Policy
Facebook Review
Account Creation & Review

3. Movie Time
Social Media Revolution 2010

4. Museum Statistics
0
20
40
60
80
100
120
AC BL FB FL GP TW Web WK YT
NS
museums
online

5. Museum Statistics
0
2
4
6
8
10
12
14
16
Profile Group Page
Facebook

6. Goals
What are your
organizational goals?

7. Goals
How can Social Media
help you reach these
goals?

8. Objectives & Measurement
What aspects of social
media are measurable?

9. Objectives & Measurement
What outcomes are you
striving for?

10. Products & Services
What does the museum’s
brand do for people?
vs.

11. Products & Services
What do people feel
when they think about
you?
OR

12. Market
Who is visiting and
why?
Who is NOT visiting and
why?

13. Market
How do people find out
about you?

14. Market
How much marketing
are you doing to make
people know about you?

15. Content
What untold stories
unfold every day in your
museum?
Will It Blend?

16. Resources
How comfortable are
you with social media? OR

17. Resources
How will it work?

18. Platform
Which methods of
online marketing are
best suited to your
museum?

19. Thank you for coming!
Karin Kierstead
1113 Marginal Road
Halifax NS, B3H 4P7
423-4677
support@ansm.ns.ca
www.ansm.ns.ca
Tracey Beattie
2089 Maitland Street
Halifax NS, B3K 2Z8
496-7481
tracey@tourism.ca
www.tians.org