This is a presentation to introduce a direct marketing campaign for the Blackberry Bold for my direct marketing class. It scored a 100%!!!!!!!

1. Direct Marketing Campaign by Karinna Cordeiro & Susan Garneau

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20. Direct Mail P&L 90% Profit % To Net Sales $ 71,353,600.00 Income ($7,706,400.00) Total Expenses ($5,900,000.00) 59,000 $100.00 Sales Overhead ($236,000.00) 59,000 $0.40 Shipping ($35,400.00) 59,000 $0.60 Printing ($1,250,000.00) 10,000 $125.00 List Costs 2 ($285,000.00) 4,750 $60.00 List Costs 1 Expenses $ 79,060,000.00 59,000 $1,340.00 Net Sales $ (23,599,410.00) 59,000 -$399.99 COGS $ 79,060,000.00 59,000 $1,340.00 Revenue From ARPU $ 23,599,410.00 59,000 $399.99 Revenue From Sales Sales $ Total # of Units Unit Value

25. Direct Response P&L 83% Profit % To Net Sales $19,727,868.00 Income ($4,078,572.00) Total Expenses ($1,421,280.00) 17,766 $80.00 Creative Costs ($1,776,600.00) 17,766 $100.00 Sales Overhead ($657,642.00) 6 $109,607.00 Wall Street Journal ($5,738.00) 2 $2,869.00 Pro Jo Sunday ($10,168.00) 4 $2,542.00 ProJo ($13,068.00) 2 $6,534.00 Boston Globe Sunday ($21,956.00) 4 $5,489.00 Boston Globe ($64,600.00) 2 $32,300.00 Business Week ($107,520.00) 1 $107,520.00 Forbes Expenses $23,806,440.00 17,766 $1,340.00 Net Sales ($7,106,222.00) 17,766 ($399.99) COGS $23,806,440.00 17,766 $1,340.00 Revenue From ARPU $7,106,222.00 17,766 $399.99 Revenue From Sales Sales $ Total # of Units Unit Value