Retaining old clients and bringing in new customers is highly dependent on how a company interacts with its customers, on how the company shapes their experience (user experience).Salesforce Lightning is a platform where a company can explore innovative ways for connecting with customers. The experience of every customer is tailor made to answer to their needs and to perceive the company as providing them amply. Here are the 5 ways How does Salesforce Lightning innovate to connect with customers: http://suyati.com/how-salesforce-lightning-helps-your-business/ Know more about our expertise in Salesforce Lightning:services@suyati.com