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RecycleBank: Motivating Consumer Recycling Through Rewards Programs - Ron Gonen
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RecycleBank: Motivating Consumer Recycling Through Rewards Programs - Ron Gonen

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Improving the recycling rates of materials through consumer incentives is RecycleBank's specialty. Listen to Co-Founder Ron Gonen discuss the company's business mission to advance closed looping …

Improving the recycling rates of materials through consumer incentives is RecycleBank's specialty. Listen to Co-Founder Ron Gonen discuss the company's business mission to advance closed looping through convenience, technology, waste management & retailer partnerships, and a rewards program for individuals to earn points on the trash they do recycle.

Published in: Business, Technology

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  • 1. RecycleBank: Motivating Consumer Recycling Through Loyalty Programs - Ron Gonen Ron Gonen
  • 2. RecycleBank The premier green rewards and loyalty program, motivating people to recycle and experience a greener lifestyle.
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  • 9. Toss all of your recyclables into The amount you recycle is Redeem Points for rewards from your recycling cart, no sorting converted into RecycleBank hundreds of local and national needed. Points. businesses.
  • 10. WELCOME TO RECYCLEBANK 9 9
  • 11. JANE SMITH’S PERSONAL ACCOUNT 2345 Saint Marks Avenue Chicago, IL
  • 12. JANE SMITH USES HER POINTS TO SHOP IN OVER 20 CATEGORIES 11
  • 13. DONATE POINTS TO LOCAL SCHOOLS AND CHARITIES Households can donate their Points to a portfolio of local and national charities and NGOs. 12
  • 14. REWARDS ARE RECEIVED PROMPTLY Local Rewards Online Rewards $5 OFF 13
  • 15. OVER 1500 LOCAL AND NATIONAL REWARD PARTNERS 14
  • 16. RECYCLEBANK INCREASES RECYCLING 15 15
  • 17. WE OFFER POWERFUL REPORTING TOOLS   Participation   Weights   Route Reporting   Redemption Behavior 16 16
  • 18. WHAT PEOPLE ARE SAYING ABOUT RECYCLEBANK “The resident benefits, “This program will save “Our recycling rate the city benefits, the the township in the next has increased by environment benefits four years about $2 more then 50%.” and the local million by not going to Mayor Patricia Gannon, businesses benefit.” the landfill or to the Clayton, NJ Mayor Kevin Burns incinerator.” North Miami, FL Mayor Bernie Platt Cherry Hill, NJ 17
  • 19. IN THE NEWS Chosen as a 2009 Technology Pioneer World Economic Forum 2009 Champion of the earth United Nations Environment Programme Chosen as 1 of the 20 ideas changing the world Plenty Magazine Featured as one of the 11 Great Green Ideas Fortune Magazine Outstanding Recycling Innovation Award National Recycling Coalition SVN Innovation Award Social Venture Network 18 18
  • 20. “Everybody Wins” Forbes Magazine 19