This document describes RecycleBank, a loyalty program that motivates consumers to recycle by rewarding them with points that can be redeemed at local and national businesses. Households receive RecycleBank points based on the amount they recycle, without sorting, and can redeem these points for rewards. The program has increased recycling rates in many municipalities and offers reporting tools to track participation. RecycleBank has received several awards and recognition for being an innovative solution to increase recycling.

1. RecycleBank:
Motivating Consumer
Recycling Through
Loyalty Programs - Ron
Gonen
Ron Gonen

2. RecycleBank
The premier green rewards and loyalty program, motivating people to recycle and experience a greener lifestyle.

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9. Toss all of your recyclables into The amount you recycle is Redeem Points for rewards from
your recycling cart, no sorting converted into RecycleBank hundreds of local and national
needed. Points. businesses.

10. WELCOME TO RECYCLEBANK
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11. JANE SMITH’S PERSONAL ACCOUNT
2345 Saint Marks Avenue
Chicago, IL

12. JANE SMITH USES HER POINTS TO SHOP IN OVER 20 CATEGORIES
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13. DONATE POINTS TO LOCAL SCHOOLS AND CHARITIES
Households can donate
their Points to a portfolio
of local and national
charities and NGOs.
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14. REWARDS ARE RECEIVED PROMPTLY
Local Rewards Online Rewards
$5 OFF
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15. OVER 1500 LOCAL AND NATIONAL REWARD PARTNERS
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16. RECYCLEBANK INCREASES RECYCLING
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17. WE OFFER POWERFUL REPORTING TOOLS
 Participation
 Weights
 Route Reporting
 Redemption Behavior
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18. WHAT PEOPLE ARE SAYING ABOUT RECYCLEBANK
“The resident benefits, “This program will save “Our recycling rate
the city benefits, the the township in the next has increased by
environment benefits four years about $2 more then 50%.”
and the local million by not going to Mayor Patricia Gannon,
businesses benefit.” the landfill or to the Clayton, NJ
Mayor Kevin Burns incinerator.”
North Miami, FL Mayor Bernie Platt
Cherry Hill, NJ
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19. IN THE NEWS
Chosen as a 2009
Technology Pioneer
World Economic Forum
2009 Champion of the earth
United Nations Environment Programme
Chosen as 1 of the 20 ideas
changing the world
Plenty Magazine
Featured as one of the 11
Great Green Ideas
Fortune Magazine
Outstanding Recycling
Innovation Award
National Recycling Coalition
SVN Innovation Award
Social Venture Network
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20. “Everybody Wins”
Forbes Magazine
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