Tea Brands in India and they current positions in market

2. Picking only 2 leaves and a bud Remove as much moisture as possible from the Tea Put leaf info roller machines which twist, turn & break it. Leaf is oxidise by exposing it to air in large tray till it eventually turns Black Leaf is exposed to hot air from air blowers 1 2 3 4 5 Tea Production Process

3. Before we proceed lets learn some thing interesting about the history and origin of this wonderful herb called tea. Story of tea began in ancient China over 5,000 years ago. According to legend, the Shen Nong, an early emperor was a skilled ruler, creative scientist, and patron of the arts. His far-sighted edicts required, among other things, that all drinking water be boiled as a hygienic precaution. One summer day while visiting a distant region of his realm, he and the court stopped to rest. In accordance with his ruling, the servants began to boil water for the court to drink. Dried leaves from the near by bush fell into the boiling water, and a brown liquid was infused into the water. As a scientist, the Emperor was interested in the new liquid, drank some, and found it very refreshing. Therefore, according to legend, tea was created. breaks down into three basic types: Black , Green , and Oolong . History of Tea

4. India is the largest tea producing and consuming country in the world. Tea Market Overview

5. Assam valley and Cachar region in Assam; parts if the states of Tripura, Arunachal Pradesh, Sikkim, Meghalaya, Mizoram, Nagaland, Manipur, Orissa and Darjeeling, Dooars, Terai regions of West Bengal. Kangra valley in Himachal Pradesh, Dehradoon region in Uttar Pradesh The hilly regions and plains (Annamalai) of Tamil Nadu, parts of the states of Kerala and Karnataka. The East and North east The North The South

7. CTC i.e. cut tear and curl accounts for 82% of Tea market followed by Tea Bags and specialty Tea. (Refer pie chart above for shares ) : Tata Tetley dominates the market with 56% market share rest is contributed by Taj Mahal (25%) & Twinnings (11%). : Parivar (60%) and Lipton (21%) are two key players in this segment. : FB Fresh & Pure is available in loose as well as packed form . Tea Bags Specialty Tea Loose Tea

8. West accounts to 30+ % of tea sales rest is distributed between North & East markets. (These are according to the stores located in various parts of the country)

10. The brand war Tetley Temptations Taj Mahal, Yellow Label and Green Label Premium leaf tea market (Rs 200-220/ kg) Tata Tea Premium, Kanan Devan and Gemini Taaza, Super Medium dust category (Rs 130-180 per kg) Agni and Leo A-1 and Ruby Economy dust teas (Rs 120-130 per kg) Tata Tea Premium Red Label and Taaza Medium leaf sector (Rs 140-180 per kg Chakra Gold Three Roses and Top Star Premium dust category (Rs 180-200 per kg) Pricing / per Kg Hindustan Lever Tata Tea Ltd. Popular or economy category (Rs 120-140 per kg) A-1 and Tiger Agni Sholay

14. Interview : Name Age Sex Brand Frequency Liking for tea ? Mihir Desai 27 M Girnar 3 times Provides freshness Darshan Kulkarni 45 M Tata Tea 2 times Just to give myself morning kick Bhavin Pandey 21 M Taj Mahal 5 times Only because I have habits to drink Abdul Majid 43 M Girnar 2 times Makes you feel energetic Heena Shah 29 F Taj Mahal 3 times To start good morning Rajesh Kale 18 M Red Label 2 times Only because I do not like plain milk so I prefer tea Divesh Gandhi 49 M Girnar 4 times Habitual to drink Monika Jain 16 F Red Label 1 time It is an antioxidant Amisha Shah 26 F Sapat 2 times For freshness Riddhi Karnik 21 F Wagh Bakri 2 times Childhood habit