Being Smart about Surveys….. ChandikaBhandari CTO SurveySwipe Andrew Jeavons EVP SurveyAnalytics
81% browsed the internet 77% used a search engine 63% connected to a social network 48% watched a video 22% while reading a newspaper 33% while watching TV 79% used a smartphone to help while shopping http://www.google.com/think/insights/#tab0
70% use smart phone while in the store 44% to find promotions or coupons Smart phones will become universal: IDC report a 80% growth in Q1 2011 compared to 2010. Samsung : 350% sales increase HTC: 229% sales increase
What is so great about Smart Phones for Research ? Immediate People carry them pretty much everywhere. Reduces recall. Personal They don’t get shared the same way as desktops. Locational You can know where they are via GPS. Identifiable They have a unique ID . They are fun.
Mobile Ethnography Ethnographic Studies Superbowl - 2011 Photos ~30% Participation 100 Photos Uploaded in 60 mins
Comprehensive smart phone platform / panel Android, iPhone, Blackberry, Windows 7 Panel 20k+ by end of month Works with SurveyAnalytics& Micropanel For use with private communities/panels Rewarded with points for Apps. Available on a project basis or for custom panels or communities.
Project Offer $2000 per project 200 Gen Pop completes 15 questions Simple Login Fast turnaround Smart Phone based !