This document discusses the benefits of using smartphones for research surveys. It notes that smartphones provide an immediate, personal, and identifiable way to conduct surveys since people carry them everywhere. Location-based surveys can engage respondents by pushing relevant surveys based on their location. An example is given of a mobile ethnography study from the Super Bowl with a 30% participation rate. A comprehensive smartphone research platform is described that can support various mobile operating systems and be used for private communities or custom panels.

1. Being Smart about Surveys…..ChandikaBhandari CTO SurveySwipeAndrew Jeavons EVP SurveyAnalytics

2. 81% browsed the internet77% used a search engine63% connected to a social network48% watched a video22% while reading a newspaper33% while watching TV79% used a smartphone to help while shoppinghttp://www.google.com/think/insights/#tab0

3. 70% use smart phone while in the store44% to find promotions or couponsSmart phones will become universal:IDC report a 80% growth in Q1 2011 compared to 2010.Samsung : 350% sales increaseHTC: 229% sales increase

4. Source: Nielsen

5. What is so great about Smart Phones for Research ?Immediate People carry them pretty much everywhere.Reduces recall.PersonalThey don’t get shared the same way as desktops.LocationalYou can know where they are via GPS.IdentifiableThey have a unique ID .They are fun.

6. Location, Location and LocationLocation + Push = Engagement, better response rates, relevantAuthor surveys keyed on - Entity (Starbucks, Airports)Category (restaurants, coffee shop, parks)

7. Mobile EthnographyEthnographic StudiesSuperbowl - 2011Photos~30% Participation100 Photos Uploaded in 60 mins

8. Comprehensive smart phone platform / panelAndroid, iPhone, Blackberry, Windows 7Panel 20k+ by end of monthWorks with SurveyAnalytics& MicropanelFor use with private communities/panelsRewarded with points for Apps.Available on a project basis or for custom panels or communities.

9. Demo

10. Project Offer $2000 per project200 Gen Pop completes15 questionsSimple LoginFast turnaroundSmart Phone based !

11. Contact:ChandikaBhandari CTO SurveySwipechandika.bhandari@surveyswipe.com