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  • 1. Being Smart about Surveys…..
    ChandikaBhandari CTO SurveySwipe
    Andrew Jeavons EVP SurveyAnalytics
  • 2. 81% browsed the internet
    77% used a search engine
    63% connected to a social network
    48% watched a video
    22% while reading a newspaper
    33% while watching TV
    79% used a smartphone to help
    while shopping
    http://www.google.com/think/insights/#tab0
  • 3. 70% use smart phone while in the store
    44% to find promotions or coupons
    Smart phones will become universal:
    IDC report a 80% growth in Q1 2011
    compared to 2010.
    Samsung : 350% sales increase
    HTC: 229% sales increase
  • 4. Source: Nielsen
  • 5. What is so great about Smart Phones for Research ?
    Immediate
    People carry them pretty much everywhere.
    Reduces recall.
    Personal
    They don’t get shared the same way as desktops.
    Locational
    You can know where they are via GPS.
    Identifiable
    They have a unique ID .
    They are fun.
  • 6. Location, Location and Location
    Location + Push = Engagement, better response rates, relevant
    Author surveys keyed on -
    Entity (Starbucks, Airports)
    Category (restaurants, coffee shop, parks)
  • 7. Mobile Ethnography
    Ethnographic Studies
    Superbowl - 2011
    Photos
    ~30% Participation
    100 Photos Uploaded in 60 mins
  • 8. Comprehensive smart phone platform / panel
    Android, iPhone, Blackberry, Windows 7
    Panel 20k+ by end of month
    Works with SurveyAnalytics& Micropanel
    For use with private communities/panels
    Rewarded with points for Apps.
    Available on a project basis or for custom panels or communities.
  • 9. Demo
  • 10. Project Offer
    $2000 per project
    200 Gen Pop completes
    15 questions
    Simple Login
    Fast turnaround
    Smart Phone based !
  • 11. Contact:
    ChandikaBhandari CTO SurveySwipe
    chandika.bhandari@surveyswipe.com