Your SlideShare is downloading. ×

LifeMetrix Webinar July 31 2012

497

Published on

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
497
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
6
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. brought to you by
  • 2. Your HostsAndrew Jeavons, PresidentSurvey AnalyticsDana Stanley, VP MarketingSurvey AnalyticsJohn Johnson, Director, MobileSurvey Analytics
  • 3. The New Yorker as CulturalBarometer LookFamiliar?
  • 4. Mobile Devices are Becoming UbiquitousAccording to the Pew Internet & American LifeCenter, 88% of U.S. adults own a cell phone of some kind, and more than half of these cell owners (55%) use their phone to go online
  • 5. But You Don’t NeedStatistics to Know that Mobile Devices are with Consumers Wherever They Go
  • 6. There’s a SecretEvery Researcher Needs to KnowAbout Traditional Surveys
  • 7. ConsumersCannot AlwaysRecall Behaviorwith Accuracy
  • 8. Measure Actual Behavior
  • 9. Mobile FeedbackOption #1: Surveys and Diaries
  • 10. Mobile FeedbackOption #2: Passive Data Collection
  • 11. What is “PassiveData Collection?”
  • 12. Passive Data Collection: Collecting Opt-In InformationGenerated by Mobile Phones to Assess Consumer Behavior
  • 13. Passive Data Collection: Types of Information Include • GPS Data • App Installation and Usage • Battery and Memory • 3G and Wifi Usage • IP Address
  • 14. Important Note! Passive data are qualitatively different from survey data; theyare a new form ofinformation aboutrespondents. They are a new sort of data rather thana replacement for survey data.
  • 15. LifeMetrixLifeMetrix is SurveyAnalytics’ Passive Data Collection product. It is integrated with Survey Analytics’ SurveySwipesmartphone app.
  • 16. How LifeMetrix Works1. You enable LifeMetrix within SurveySwipe with a simple checkbox.2. You decide the frequency of measurement in the settings.3. Respondents opt-in to sharing their mobile device data.1. You download the data in Excel.
  • 17. Use Cases forLifeMetrix Passive DataCollection
  • 18. What Variables are Available?
  • 19. And now… a demonstration
  • 20. AnyQuestions?

×