The New Yorker as CulturalBarometer LookFamiliar?
Mobile Devices are Becoming UbiquitousAccording to the Pew Internet & American LifeCenter, 88% of U.S. adults own a cell phone of some kind, and more than half of these cell owners (55%) use their phone to go online
But You Don’t NeedStatistics to Know that Mobile Devices are with Consumers Wherever They Go
There’s a SecretEvery Researcher Needs to KnowAbout Traditional Surveys
Passive Data Collection: Collecting Opt-In InformationGenerated by Mobile Phones to Assess Consumer Behavior
Passive Data Collection: Types of Information Include • GPS Data • App Installation and Usage • Battery and Memory • 3G and Wifi Usage • IP Address
Important Note! Passive data are qualitatively different from survey data; theyare a new form ofinformation aboutrespondents. They are a new sort of data rather thana replacement for survey data.
LifeMetrixLifeMetrix is SurveyAnalytics’ Passive Data Collection product. It is integrated with Survey Analytics’ SurveySwipesmartphone app.
How LifeMetrix Works1. You enable LifeMetrix within SurveySwipe with a simple checkbox.2. You decide the frequency of measurement in the settings.3. Respondents opt-in to sharing their mobile device data.1. You download the data in Excel.
Use Cases forLifeMetrix Passive DataCollection