4. Mobile Devices are
Becoming Ubiquitous
According to the Pew Internet & American Life
Center, 88% of U.S. adults own a cell phone of
some kind, and more than half of these cell
owners (55%) use their phone to go online
5. But You Don’t Need
Statistics to Know that
Mobile Devices are
with Consumers
Wherever They Go
12. Passive Data Collection:
Collecting Opt-In Information
Generated by Mobile Phones to
Assess Consumer Behavior
13. Passive Data Collection:
Types of Information Include
• GPS Data
• App Installation and Usage
• Battery and Memory
• 3G and Wifi Usage
• IP Address
14. Important Note!
Passive data are
qualitatively
different from
survey data; they
are a new form of
information about
respondents. They
are a new sort of
data rather than
a replacement for
survey data.
16. How LifeMetrix Works
1. You enable LifeMetrix within
SurveySwipe with a simple checkbox.
2. You decide the frequency of
measurement in the settings.
3. Respondents opt-in to sharing their
mobile device data.
1. You download the data in Excel.
17. Use
Cases
for
LifeMetrix
Passive
Data
Collection