Introduction to Marketing

5. Marketing is a process discovering and
transmitting consumer needs and wants
into product and service specification ,
creating demand for this products and
service and then intrude expanding this
demand

6. According to AMA ‘‘ Marketing is concerned
with the people and activities involved in
the flow of goods and services from
producer to consumer’’.
According to Duddy and Reizan ‘‘ Marketing
is the economic process by which goods
and services are exchanged and their
values determined in terms of money
prices.’’