4 P's of Airtel company. useful for management students as well as students of engineering.

1. 1 BY:SUMEET PATEL
CASE STUDY ON
4 P’S OF
“AIRTEL”

2. 2 BY:SUMEET PATEL
ABOUT COMPANY BHARTI AIRTEL
 Bharti Airtel Limited, commonly known as Airtel, is an Indian
multinational telecommunications Services Company headquartered in
New Delhi, India.
 It operates in 20 countries across South Asia, Africa, and the Channel
Islands.
 Airtel has a GSM network in all countries in which it operates, providing
2G, 3G and 4G services depending upon the country of operation.
 Airtel is the world's third largest mobile telecommunications company by
subscribers, with over 275 million subscribers across 20 countries as of
July 2013.
 It is the largest cellular service provider in India, with 192.22 million
subscribers as of August 2013.
 Airtel is the third largest in-country mobile operator by subscriber base,
behind China Mobile and China Unicom.
 MARKETING MIX
 In order to understand which strategy AIRTEL has used to achieve its
objectives, we will look at the marketing mix of the company.
 As marketing strategy shapes the marketing mix for the products, the
marketing mix will point to the strategic choice of the company.
 The marketing mix is a synonym for 4ps, which is constructed of the four
most important components of every product’s strategy - Product, Price,
Promotion and Place.

3. 3 BY:SUMEET PATEL
MARKETING MIX: 4 P’S OF AIRTEL
1. PRODUCT
 Airtel is the one of the largest mobile operator in the world in terms of
subscriber base and has a commercial presence in 20 countries and
the Channel Islands.
 Followings are product of BHARTI AIRTEL
 Airtel Pre-paid
 Airtel Post-paid
 Blackberry Wireless Handheld
 Value Added Services (VAS)
 Fixed line and telephony
 Broadband and fixed-line internet services
 Digital television and IPTV
 DTH operator
 The different value added services provided by Airtel are-
 Instant Balance Enquiry
 24Hr recharge Facility
 Caller line identification
 Call divert, Call wait & Call Hold
 Multimedia messaging service (MMS)
 Airtel Live Portal
 SMS based Information Service

4. 4 BY:SUMEET PATEL
2. PRICE
 Each of the VAS services is offered at a rate of Rs.30 in
general.
 This price varied for different kinds of services.
 Customer based pricing strategies and Flexible pricing
mechanism is Controlled by TRAI.
3. PLACE
 AIRTEL is getting its products to the market through distributors.
 It mainly sells its Products and services through Mobile operators and
retailers, which is common for the industry.
 It has wide and extensive presence even in the remotest areas
 Airtel Customer Care Touch Points and Distributors like E.g. Paan
shops, grocery stores, chemists, outlet etc. also helps as a place of
availability of product.

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4. PROMOTION
 Big celebrities like SRK and Sachin are roped in to endorse the product.
 In 2002 Airtel got its Signature tune from A.R. Rehman, this signature
tune is the most downloaded tune in India.
 Provides innovations such as Bollywood movie premiers, music services
such as ring back tones & many more.
 Airtel uses following promotion ways...
 Television
 The print media
 Posters
 Internet
 Hoardings
 Sponsorsofvarious events
5. CONCLUSION
 AIRTEL’s mission is to regain its leadership position in the Telecom
market.
 No matter the reason or the season, Airtel focus on giving their customer
the best productfrom their side.