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Craig Sullivan uploaded Chinwag Psych - Shut the Fuck Up and Listen- 2 weeks ago
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Craig Sullivan uploaded Conversionista : Conversion manager course - Stockholm 20 march 2013
- 2 months ago
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Craig Sullivan commented on 3 Optimisation Decks : WAW Copenhagen - 27 Feb 2013 @netz Don't give up, ever. Just keep going and be passionate. This guy says most of the things I like doing : http://buff.ly/WuBwuV
You need a good network of analytics people, designers, coders, split testers, advertising heads, ppc specialists, seo people - but try to find people who have more than one excellent level skill - they're likely to be optimisers... Good luck and may the JFDI be with you.- 2 months ago
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Craig Sullivan commented on 3 Optimisation Decks : WAW Copenhagen - 27 Feb 2013 @Janus Yeah - I like your solution (it works the 'correct' way - as far as analytics guys like me define that) - linking the complete clickstream of the visitor with the call outcomes. No split sessions - one continous all the way to call centre and beyond. Sweet.
A good point you make about needing the whole story - you need all the customer data to be able to have a good accurate attribution model. This means having the call and web data joined together as a single customer view.- 2 months ago
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Craig Sullivan uploaded 3 Optimisation Decks : WAW Copenhagen - 27 Feb 2013
- 2 months ago
