Level 3<br />Serious testing<br />Level 2<br />Early maturity<br />Level 4<br />Core business value<br />Level 5<br />You ...
Upcoming SlideShare
Loading in …5
×

Optimisation maturity model (with many thanks to janco klijnstra)

1,664 views

Published on

This is only a draft for people to kick around - I heard the original framework from Janco and have fitted it around the stuff I'm working on. Sort of gives me an idea of testing plans to aim for - we're still 2 or 3 on some items here. It's an aspirational chart, not a statement of truth!

One last thing - please send me suggestions via linkedin, twitter (@OptimiseOrDie) - if you think I've missed anything.

Published in: Technology
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
1,664
On SlideShare
0
From Embeds
0
Number of Embeds
24
Actions
Shares
0
Downloads
36
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Optimisation maturity model (with many thanks to janco klijnstra)

  1. 1. Level 3<br />Serious testing<br />Level 2<br />Early maturity<br />Level 4<br />Core business value<br />Level 5<br />You rock, awesomely<br />Thanks to @JancoKlijnstra<br />Level 1<br />Starter Level<br />Culture<br />Ninja Team<br />Testing in the DNA<br />Cross silo team<br />Systematic tests<br />Dedicated team<br />Volume opportunities<br />Small team<br />Low hanging fruit<br />_____________________________________________________________________________________________ _ <br />Local Heroes<br />Chaotic Good<br />Process<br />Company wide<br />Outline process<br />Well developed<br />Streamlined<br />_______________________________________________________________________________________________<br />Ad Hoc<br />+ Multi variate<br />Session replay<br />No segments<br />+Funnel optimisation<br />Call tracking<br />Some segments Micro testing<br />+Cross channel testing<br />Integrated CRO and analytics<br />Segmentation<br />+Spread tool use<br />Dynamic adaptive targeting<br />Machine learning<br />Realtime<br />Guessing<br />A/B testing<br />Basic tools<br />Testing<br />focus<br />________________________________________________________________________________________________<br />+ Funnel analysis<br />Low converting <br />& High loss pages<br />+ offline integration<br />Single channel picture<br />+ Funnel fixes<br />Forms analytics<br />Channel switches<br />Bounce rates<br />Big volume landing pages<br />Multichannel funnels<br />Cross channel synergy<br />Analytics<br /> focus<br />________________________________________________________________________________________________<br />Analytics<br />Surveys<br />Contact Centre<br />Low budget usability<br />+Regular usability testing/research<br />Prototyping<br />Session replay<br />Onsite feedback<br />+User Centered Design<br />Layered feedback<br />Mini product tests<br />+ Customer sat scores tied to UX<br />Rapid iterative testing and design<br />+ All channel view of customer<br />Driving offline using online<br />All promotion driven by testing <br /> Insight<br />methods<br />________________________________________________________________________________________________<br />Mission<br />Continual improvement<br />Prove ROI<br />Get buyin<br />Scale the testing<br />Mine value<br />

×