MIS Group12 Mid Term Presentation Feb2010
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MIS Group12 Mid Term Presentation Feb2010

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Mid term presentation for MIS

Mid term presentation for MIS

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    MIS Group12 Mid Term Presentation Feb2010 MIS Group12 Mid Term Presentation Feb2010 Presentation Transcript

    • The ‘E’ in MARRIAG Group 12 Shilpa Gautam (09BM8085) Pawan Giri (09BM8070) Sujit Singh (09BM8054) Sameer Sharma (09BM8044)
    • Web 2.0 is not a type of technology, it’s just a Marketing Term What is Web 2.0
    • Web 1.0 allowed information to be published in new ways.
    • Web 2.0 allowed information to be shared in new ways.
    • Web 2.0 is about making connections
    • Once upon a time……..
    • Now Matrimony 2.0
    • Current scenario
      • Matrimonial sites -13th most popular online activity
      • Over 12 million Indians.
        • 50% members live in the five metros
        • 79% members are well-qualified
      • Organized matrimonial business in India
      • Rs 1,000 crore (Rs 10 billion).
      • In a country of 1.12 billion people,
      • Internet users - 45 million.
      • 6 million to 8 million are seeking future mates online.
    • Top countries searching for matrimonial:
    • Main Players
    • Growth Potential
      • 50% growth rate in marriage site sector.
      • Acc. to US-based Empower Research, the online matrimony industry in India may reach 21 million registrations with revenues of $63 million by 2010-2011
      • Current Internet growth rate: 25% to 30% YOY
      • Services:
        • Verification and stamping of profiles
        • Online dating services
        • Astrological/Horoscopes matching
        • Wedding planning services
        • Honeymoon packages
        • Sending gifts, cards etc
        • Providing online counseling
      • Features:
        • Country specific orientation
        • Matchmaking as per: Community, Religion, Country, Occupation
      Services and Features
    •  
      • First to launch in market
      • The name is short and simple and most relevant
      • Largest NRI audience. 
      • Nice secure feel about it
      • Simple search
      • Dynamic testimonial
      • Shaaditimes.com  – A Wedding Portal of sorts
      • Receive payment at home
      • Cool site
    •  
      • Group of 15 portals
      • Extremely popular amidst South Indians and for other regional services 
      • A reason why someone would visit BM before Shaadi is: - Good advertising by BM - Word of Mouth
      • The  Search  is again simple and efficient. 
      • Displays results without having to register
      • Too aggressive while Marketing themselves
      • ISO 9001:2000 certification
      • Matrimony Xpress : blogging platform*
    •  
      • JeevanSathi comes from the stable of InfoEdge, i.e. it is a  Naukri.com  group company
      • Most traffic at least in India
      • Too many paid membership options
    •  
      • Promoted by TimesGroup
      • Leading off-line matrimonial service
      • Great position to be eventual leaders if they can utilize the newspaper matrimonial classifieds
      • Simple tactic –
        • show the benefit of a free listing on SimplyMarry.com 
        • when a person buys a listing for the matrimonial classified in the newspaper , later on try to convert him into a paid online customer
    • Competitor Analysis
    •  
    •   Popularity - Internationally and amidst NRI’s Percentage traffic from various countries Shaadi BM Jeevansathi SimplyMarry India 53.1 72.5 80.5 63.2 USA 11.5 4.6 3.1 4.5 UK 6.2 - - 2.9 UAE 3.5 4.0 2.4 10.6 Traffic rank in various countries India 31 28 94 241 USA 1646 11108 28734 51292 UAE 276 693 1287 1260
    • Site visit and traffic summary:
    • Demographic and Traffic Data:
    • Model of online matrimonial sites
      • Large database where individuals post their details.
      • Online search for individuals.
      • While searching is generally open to public and is free, portals generally require a subscription or membership if one wishes to contact a person listed in the database.
      • The subscription fee ranges from $10 for a “basic” membership to hundreds of dollars depending on the services being provided.
      • Most Indian portals charged anywhere between Rs 500 and Rs 1,000.
      • Revenue from other Partner Sites -- Promote Shaadi.com exclusively by introducing a matrimonial channel for your website.
      • -- Add a Shaadi.com banner and a text link within the first scroll of your homepage and on relevant pages of your website, where you can drive traffic to Shaadi.com
      • -- Deliver 500 free profiles per month to Shaadi.com
      • Revenue from Individuals
      • -- Profile Upload Charges
      • -- Searched Profile Download Charges
    • Thanks
    •