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What Mobile Research Can Accomplish in 15 min?
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What Mobile Research Can Accomplish in 15 min?

What Mobile Research Can Accomplish in 15 min?

Kris Mihalic
User Research Friday 2008
November 7 2008, San Francisco

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    What Mobile Research Can Accomplish in 15 min? What Mobile Research Can Accomplish in 15 min? Presentation Transcript

    • What Mobile Research Can Accomplish in 15 min? Kris Mihalic Connected Life, Yahoo! Inc.
    • Lead UX researcher for all Yahoo!’s mobile products worldwide
    • all + worldwide = No!
    • sevensixfive @ flickr The truth 15 minutes
    • Ubiquity & Context 4.000.000.000
    • Ubiquity & Context 4.000.000.000
    • Methods for illbethesun @ flickr mobile user research? Adaptation!
    • Methods for illbethesun @ flickr mobile user research? Adaptation!
    • Mobile Mail Comparative Priorities Focus Forces ...
    • Great research ≠ Great outcome
    • Yahoo! Go Concept Study Product functionality UX improvement Team engagement
    • Yahoo! Go Concept Study Product functionality UX improvement Team engagement
    • Great research = Great outcome
    • Smartphone Menu Navigation Cultural constraints Technical constraints
    • Smartphone Menu Navigation Cultural constraints Technical constraints
    • Great research ? Great outcome
    • “Jigsaw tcp909 @ flickr falling into place” Radiohead (In Rainbows)
    • What Mobile Research Can Accomplish in 15 min? Kris Mihalic Connected Life, Yahoo! Inc.