semiotic analysis of dior advertisement

1. is a French company which owns the high-fashion
apparels and accessories producer
Didot taken from french printing, serif , highly variable
stroke width, or contrast, the font is strong an clear

2. name
1
2
3
strata: three veins: three
3 1 2
icons : connotation:
charlize theron, logo minimalistic, luxury, show off, bold, elegant, sensual,
proactive, sexy, passionate
index:
copy speaks about the product, glamour analysis:
good, strong, active
denotation:
charlize theron, diamond studded black watch, blonde
curly hair, black background, black satin over coat,
semi nude, hand crossed across the body

3. 1
name
2
3
4
5
strata: five veins: six
4 3 2 1 5 6
icons : connotation:
charlize theron, j’dore perfume bottle, logo seductive, glamourous, daring, confident, aroma,
harmony, contemporary, coming out of scented
index: water, playful
golden color in typeface, copy speaks for the
product analysis:
good, strong, active
denotation:
charlize theron, perfume bottle, golden water and black
background, wearing an alter embroidered with golden
sequins, walking through the water

4. name
1
2
3
4
5
strata: five veins: eight
2 5 3 4 6 8 7 1
icons : connotation :
jude law, dior perfume bottle, logo sunny day, chilling out in summer, jude law has
formal yet casual attitude, bit flirtatious, romance,
index: relaxed mood
typeface is subtle, sporty
analysis:
denotation: good, strong, active
jude law, dior perfume bottle, blue clear sky, red speed boat,
sea water, girl with the hat standing on the clean white deck,
jude law holding his coat at his shoulder

5. 1
name
2
3
strata: three veins: four
3 2 4 1
icon : connotation:
dior logo trendy, fashionable, hot and seductive, dominant,
youthful, radiant, bright and luxurious
index:
copy speaks about season analysis:
good, weak, passive
denotation :
skinny model, brown hair, wearing a red lustrous red lipstick
and nail polish, striking makeup, backless golden dress with
beads, huge golden ring, dark background

6. 1 name
signs
2
3
4
strata: four veins: six
5 4 3 6 2 1
icons : connotation:
marion cortillard, dior handbag, logo luxury, mysterious, gorgeous, secretive, soothing,
essence of romance, elegance
index:
copy speaks about icon and the place analysis:
good, strong, active
denotation :
marion cortillard, gray handbag, straight dark
brown hair, twilight, backdrop of london

7. name
1
2
3
4
5
strata: five veins: six
6 4 3 2 5 1
icons: connotation:
marion cortillard, dior handbag, logo luxury, relaxed, attitude, dignity, royal, bold,
high status, superior
index:
bold typeface of the logo stands out analysis:
good, strong, active
denotation:
marion cortillard, red handbag, table, draperies, glass
window, folded elbow, purple dress, blurred backdrop
of moscow

8. 1
name
2
3
4
5
6
strata: six veins: seven
1 2 6 3 4 5 7
icons : connotation :
marion cortillard, dior handbag, logo glamourous, dreamy, going for party or a date, adoring
her beauty, fantasy, classy, sensual
index:
copy speaks about icon and the place analysis:
good, weak , active
denotation :
marion cortillard, black handbag, black folded hair,
mirror, touching her skin, wooden table with a black
chair behind, notebooks, dark wall, wearing a backless
red dress, sunglasses kept on the black leather wallet

9. 1
name
2
3
4
strata: four veins: three
1 2 3
icons : connotation:
brand logo jewelry is inspired by natural flowers, minimal,
expensive, strong and multicolored, intense look, sense
index: of possession and showing off
copy sleek and simple and speaks about the product
analysis:
denotation : good, strong, active
model with long brown straight shiny hair, wearing
diamond studded rings and ear rings

10. name
1
2
3
strata: three veins: four
1 2 3 4
icon : connotation :
brand logo cool, youthful, attractive, ready for cold and chilly
winter, vigorous and playful look, trendy
denotation :
model with long brown hair, wearing sunglasses, furry analysis:
black jacket, faded blue background good, strong, active

11. 1
2
3
4
5
strata: three veins: four
2 3 4 1
icons : connotation:
monica bellucci, lipstick,brand logo love and romance, lipstick is glossy and youthful,
enhances the beauty of woman, in dark background
index: lipstick standsout
copy is red bold, speaks about the product
analysis:
denotation : good, strong, active
straight long dark hair, open red lips, lipstick, rose
petals, black netted jacket