a re-branding project we did for construction company Arnett, where we do design research, exploration, and application. studio comma is an art & design agency, exclusively operating on fiverr since 2012, group of friends, all talented artist & designer, we help client build business that thrive in today’s dynamic market places, we continuously improve values of brands & products,

1. CORPORATE logo & Brand Redesign Arnett construction
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1
DEV NUMBER :
ARNETT CONSTRUCTION
CORPORATE LOGO & BRAND REDESIGN
(sample .pdf design development)
This is the .PDF presentation of design development
which we will deliver and revise upon throughout
the designing process, the overall contents of this .pdf
depends on your order specification.

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presentation contents
01 - design research
02 - Design exploration
03 - final design application

3. design Research

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About ARNETT
design research - about arnett construction
Arnett Construction are Charleston, South Carolina, and the surrounding areas premier
residential and commercially licensed general contractor specializing in custom homes,
renovations & additions.
The qualities which drive Arnett Construction are quality, value, integrity, and exceptional
customer service. Arnett works harder than the next man to find the best possible solutions
for clients based on their wants & needs by sticking to our word & delivering client’s dream
projection time and on budget.
01

5. “Where we love is home,
home that our feet may leave,
but not our hearts.“
— Oliver Wendell Holmes, Sr.

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arnett’s brand values
design research - Company philosophy and values
QUALIT Y VALUE INTEGRIT Y+ +
Arnett Construction is based on the belief that customers’ needs are of the utmost importance
and the team is committed to meeting and exceeding those needs. As a result, a high percent-
age of Arnett’s business is from repeat customers and referrals. Arnett loves the opportunity
to earn trust and deliver to their customers the best service possible.
01

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design objective
design research - defining objective plan
Our main objective in this redesign development is to renew the current design of Arnett
Construction to reflect the company values and story better. With the new design we focus
to communicate Arnett’s professlonality and communicate it’s utmost importance to deliver;
quality, value, and integrity to the customer. We strive to achieve the target through solid
design process and communication with our client.
reflect
company
story
better
communicate
values
More
Professional
identity
GOALredesignStatus QUO
+ + +
01

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the COMPETITion
design research - analyzing competitive positioning
Here are some direct and indirect competititors in the field of construction industry, from
these examples we analyze the design and style for reference and to differentiate Arnett
Construction in order ro gain a competitive advantage position in the industry.
01

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primary colors
design research - setting primary colors
We chose three main colors inspired from natural and manmade scenery around us in scope of
construction. Orange represents energy and passion and works very well to suggest construction
feel. Blue is the second color, it represents integrity and professionality, as well as sky high
quality that Arnett Construction delivers. And the final color is an earthy gray, representation
of natural and man made building material, earth, soil, cement as we shape and utilize them
masterfully to build and renovate homes for betterment.
01
RGB: 240 / 78 / 35
CMYK: 0 / 85 / 100 / 0
RGB: 240 / 78 / 35
CMYK: 70 / 50 / 0 / 0
RGB: 125 / 112 / 109
CMYK: 50 / 50 / 50 / 15

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Primary typography
design research - setting primary typography
Vileray typeface has a strong but friendly feel that we want to utilize for Arnett Construction brand
and logo. The typeface comes with many kinds of variations, very versatile to be used for body text,
title, logo descriptor, and other application.
01
Villeraythin regular bold
(thin) ABCDE FGHIJ KLMNO PQRST UVWXYZ abcde fghij klmno pqrst uvwxyz 1234567890
(Regular) ABCDE FGHIJ KLMNO PQRST UVWXYZ abcde fghij klmno pqrst uvwxyz 1234567890
(Bold) ABCDE FGHIJ KLMNO PQRST UVWXYZ abcde fghij klmno pqrst uvwxyz 1234567890
(italic) ABCDE FGHIJ KLMNO PQRST UVWXYZ abcde fghij klmno pqrst uvwxyz 1234567890

11. design exploration

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The Pyramids are the only one of the generally accepted man-made wonders of the ancient world
that remains in existence today. As one of the strongest and most enduring man made construction
we want to borrow it’s triangular symbolism of everlasting quality for Arnett Construction logo brand.
EVERLASTING QUALITY
CONCEPT ONE

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logo design EXPLORATION
design exploration - concept one - everlasting quality
Option 1 Option 2 Option 3
02
Arnett­c o n s t r u c t i o n
arnettc o n s t r u c t i o n
c o n s t r u c t i o n

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logo design EXPLORATION
design exploration - concept one - everlasting quality02
Arnett­c o n s t r u c t i o n
ARNETT
CONSTRUCTION
Arnett­c o n s t r u c t i o n
Option 4 Option 5 Option 6

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LOGO Application mockup
design exploration - concept one - everlasting quality02

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Employing cutting edge technology and techniques for constructing homes and buildings,
Arnett Construction delivers the best quality and value for it’s client without forgetting
the essence of home building, we build better and faster.
MODERNIT Y
CONCEPT TWO

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logo design EXPLORATION
design exploration - concept two - modernity02
CONSTRUCTION
ARNETT
CONSTRUCTION
Option 1 Option 2 Option 3

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logo design EXPLORATION
design exploration - concept two - modernity02
ArnettC O N S T R U C T I O N C O N S T R U C T IO N
ARNETTARNETT
CONSTRUCTION
ARNETT
CONSTRUCTION
ArnettC O N S T R U C T I O N C O N S T R U C T IO N
ARNETT
Option 4 Option 5 Option 6

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logo Application mockup
design exploration - concept two - modernity02

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LOGO Application mockup
design exploration - concept two - modernity02

21. CORPORATE logo Brand Redesign Arnett construction
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People say home is where the heart is, it’s true and Arnett believes that the most important thing is
to build homes not just houses. We want to emphasize on that and take elements from comfortable
and suitable home to be applied on Arnett’s logo branding.
HOME SWEET HOME
CONCEPT three

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logo design EXPLORATION
design exploration - concept three - home sweet home02
ARNETT CONSTRUCTION
ARNETT
CONSTRUCTION
ARNETTC O N S T R U C T I O N
Option 1 Option 2 Option 3

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logo design EXPLORATION
design exploration - concept three - home sweet home02
ARNETT
C O N S T R U C T I O N
ARNETT CONSTRUCTION
CONSTRUCTION
Option 4 Option 5 Option 6

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logo Application mockup
design exploration - concept three - home sweet home02

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LOGO Application mockup
design exploration - concept three - home sweet home02

26. Final design application

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master logo
final design application - master logo03
Arnett­c o n s t r u c t i o n
full color gradient version

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master logo
final design application - master logo03
b/ w version b/ w version invertedfl at color version

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master logo
final design application - master logo03
gray color version orange color versionblue color version

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business card
final design application - stationery - business card03
150% scale displ ay
colors differentiate
job roles
back
front

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letterhead and envelope
final design application - stationery - letterhead envelope03
60% scale displ ay
letterhead back opened
back
front

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folder
final design application - stationery - folder03
45% scale displ ay
front
back
opened

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CD case and COVER
final design application - stationery - cd case cover03
100% scale displ ay
front
back
DVD / CD

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pen, notebook, and notepad
final design application - stationery - pen, notebook notepad03
60% scale displ ay
pencil / pen notepad notebook

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Poster and flyer
final design application - print ads - poster flyer03
45% scale displ ayposter ad (a3)
flyer ad (a5)

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BROCHURE
final design application - print ads - BROCHURE03
60% scale displ ay
front (a4) back (a4)

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facebook kit
final design application - social media - facebook03
responsive scale displ ay
profile picture Cover
photography st yling

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twitter kit
final design application - social media - twitter03
responsive scale displ ay
profile picture Cover photography st yling

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web banner
final design application - online ads - web banner03
build home
not houses
click here
Are you ready
to make your lifestyle
sky high better?
click here
Are you ready
to make your
lifestyle sky
high better?
Are you ready to
make your lifestyle
sky high better?
Are you ready
to make your lifestyle
sky high better?
responsive scale displ ay
custom sizes