Getting The Most Out Of Referral Marketing 11 July 2014
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In Business? Are You A Referral Marketing Group Member? Getting Your Return From Your Investment!
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Getting The Most Out Of Referral Marketing 11 July 2014
- 1. In Business?Are You A Referral Marketing Group Member? Getting Your Return From Your Investment! Getting Your Return From Your Investment! www.conspicuous-cbm.com
- 2. What You Will See www.conspicuous-cbm.com • Introduction • The ChallengesReminder - The 4 ToolsReminder - 4 Important WordsTrue cost of A Referral Marketing GroupThe Elements of Referral Marketing success • Fortune Is In The Follow-Up • Fortune Is In The Follow-Up • Fortune Is In The Follow-Up
- 3. Who Am I? www.conspicuous-cbm.com • Chartered Accountant • Social Media Addict • + outside interests... • Corporate Stooge • Referral Marketing Specialist
- 4. www.conspicuous-cbm.com • Recognised social media person - Linked-in,Twitter, Slideshare, Facebook.... • Regular posting on CCBM website & other original content to share. • Linked-in guru - 15 published posts (nearly 1900 followers / 1850+ connections) • 70+ recommendations & hundreds of endorsements • Most successful RD in BforB history • Well respected in Staffordshire & beyond community - helped hundreds of new business / start-ups / established businesses • Friend of other networking gurus Who Am I?
- 6. 4 Things To Do www.conspicuous-cbm.com Networking Reputation Building Social Media Referral Marketing
- 8. True Cost Of A Group? www.conspicuous-cbm.com
- 9. Elements Of Referral Marketing Success Referral Marketing Success www.conspicuous-cbm.com Presence 121s Giving referrals Guests Focus - pitch Energy & enthusiasm
- 10. Focus - Pitch www.conspicuous-cbm.com Ideal Customer? Top 10 Wish List Battle Plans Elevator Pitches Spotlights... 121s
- 11. 121s www.conspicuous-cbm.com Cornerstone Of Any System Not a social chat Agendas Actions Follow-up
- 12. Giving Referrals www.conspicuous-cbm.com Not a one-way street 3rd party referrals Have people been specific? Tough Love Feedback
- 13. Energy & Enthusiasm www.conspicuous-cbm.com The Subconscious Signal The Appearance The Right Level Social Media Contributions
- 14. Presence www.conspicuous-cbm.com The Subconscious Signal The Excuses The Consequences Representation
- 15. Guests www.conspicuous-cbm.com The Subconscious Signal WIIFM Reputation Testimonials Relationships The BforB Guest Challenge Why Join BforB
- 16. What to do when you get one of these? get one of these? www.conspicuous-cbm.com Follow-up & Ask For The Referral!
- 17. What Do I Want? www.conspicuous-cbm.com Continue the conversation Social Media Newsletter subscription Let’s Do Mentoring Opportunities to speak or network Accountants
- 18. What Do I Want? Do You Know? www.conspicuous-cbm.com
- 19. What Do I Want? Do You Know? www.conspicuous-cbm.com
- 20. Contact Us www.conspicuous-cbm.com Phone - 07706 171851 email - stuart@conspicuous-cbm.com Twitter - @conspicuouscbm Linked-in - uk.linkedin.com/in/stuartwalton/ Linked-in - www.linkedin.com/company/conspicuous-cbm Facebook - www.facebook.com/conspicuousCBM
Editor's Notes
- - Biography - why I' m entitled to be speaking - its a business process like quality, safety, environment, marketing, finance etc - small projects vs big projects - both have the same attributes but big projects often fail because they are ego & vanity projects - key success factors of a project - know what you have come to do, how much you have to spend and what time you have to do it in - contract management - the sign of people who know what they are doing - project reviews are key - when you are wrong admit it and spend the money to get it right - optimism vs realism - people always underestimate risk & overestimate opportunities
- - Biography - why I' m entitled to be speaking - its a business process like quality, safety, environment, marketing, finance etc - small projects vs big projects - both have the same attributes but big projects often fail because they are ego & vanity projects - key success factors of a project - know what you have come to do, how much you have to spend and what time you have to do it in - contract management - the sign of people who know what they are doing - project reviews are key - when you are wrong admit it and spend the money to get it right - optimism vs realism - people always underestimate risk & overestimate opportunities
- - Biography - why I' m entitled to be speaking - its a business process like quality, safety, environment, marketing, finance etc - small projects vs big projects - both have the same attributes but big projects often fail because they are ego & vanity projects - key success factors of a project - know what you have come to do, how much you have to spend and what time you have to do it in - contract management - the sign of people who know what they are doing - project reviews are key - when you are wrong admit it and spend the money to get it right - optimism vs realism - people always underestimate risk & overestimate opportunities
- - Biography - why I' m entitled to be speaking - its a business process like quality, safety, environment, marketing, finance etc - small projects vs big projects - both have the same attributes but big projects often fail because they are ego & vanity projects - key success factors of a project - know what you have come to do, how much you have to spend and what time you have to do it in - contract management - the sign of people who know what they are doing - project reviews are key - when you are wrong admit it and spend the money to get it right - optimism vs realism - people always underestimate risk & overestimate opportunities
- - Biography - why I' m entitled to be speaking - its a business process like quality, safety, environment, marketing, finance etc - small projects vs big projects - both have the same attributes but big projects often fail because they are ego & vanity projects - key success factors of a project - know what you have come to do, how much you have to spend and what time you have to do it in - contract management - the sign of people who know what they are doing - project reviews are key - when you are wrong admit it and spend the money to get it right - optimism vs realism - people always underestimate risk & overestimate opportunities
- - Biography - why I' m entitled to be speaking - its a business process like quality, safety, environment, marketing, finance etc - small projects vs big projects - both have the same attributes but big projects often fail because they are ego & vanity projects - key success factors of a project - know what you have come to do, how much you have to spend and what time you have to do it in - contract management - the sign of people who know what they are doing - project reviews are key - when you are wrong admit it and spend the money to get it right - optimism vs realism - people always underestimate risk & overestimate opportunities
- - Biography - why I' m entitled to be speaking - its a business process like quality, safety, environment, marketing, finance etc - small projects vs big projects - both have the same attributes but big projects often fail because they are ego & vanity projects - key success factors of a project - know what you have come to do, how much you have to spend and what time you have to do it in - contract management - the sign of people who know what they are doing - project reviews are key - when you are wrong admit it and spend the money to get it right - optimism vs realism - people always underestimate risk & overestimate opportunities
- - Biography - why I' m entitled to be speaking - its a business process like quality, safety, environment, marketing, finance etc - small projects vs big projects - both have the same attributes but big projects often fail because they are ego & vanity projects - key success factors of a project - know what you have come to do, how much you have to spend and what time you have to do it in - contract management - the sign of people who know what they are doing - project reviews are key - when you are wrong admit it and spend the money to get it right - optimism vs realism - people always underestimate risk & overestimate opportunities
- - Biography - why I' m entitled to be speaking - its a business process like quality, safety, environment, marketing, finance etc - small projects vs big projects - both have the same attributes but big projects often fail because they are ego & vanity projects - key success factors of a project - know what you have come to do, how much you have to spend and what time you have to do it in - contract management - the sign of people who know what they are doing - project reviews are key - when you are wrong admit it and spend the money to get it right - optimism vs realism - people always underestimate risk & overestimate opportunities
- - Biography - why I' m entitled to be speaking - its a business process like quality, safety, environment, marketing, finance etc - small projects vs big projects - both have the same attributes but big projects often fail because they are ego & vanity projects - key success factors of a project - know what you have come to do, how much you have to spend and what time you have to do it in - contract management - the sign of people who know what they are doing - project reviews are key - when you are wrong admit it and spend the money to get it right - optimism vs realism - people always underestimate risk & overestimate opportunities
- - Biography - why I' m entitled to be speaking - its a business process like quality, safety, environment, marketing, finance etc - small projects vs big projects - both have the same attributes but big projects often fail because they are ego & vanity projects - key success factors of a project - know what you have come to do, how much you have to spend and what time you have to do it in - contract management - the sign of people who know what they are doing - project reviews are key - when you are wrong admit it and spend the money to get it right - optimism vs realism - people always underestimate risk & overestimate opportunities
- - Biography - why I' m entitled to be speaking - its a business process like quality, safety, environment, marketing, finance etc - small projects vs big projects - both have the same attributes but big projects often fail because they are ego & vanity projects - key success factors of a project - know what you have come to do, how much you have to spend and what time you have to do it in - contract management - the sign of people who know what they are doing - project reviews are key - when you are wrong admit it and spend the money to get it right - optimism vs realism - people always underestimate risk & overestimate opportunities
- - Biography - why I' m entitled to be speaking - its a business process like quality, safety, environment, marketing, finance etc - small projects vs big projects - both have the same attributes but big projects often fail because they are ego & vanity projects - key success factors of a project - know what you have come to do, how much you have to spend and what time you have to do it in - contract management - the sign of people who know what they are doing - project reviews are key - when you are wrong admit it and spend the money to get it right - optimism vs realism - people always underestimate risk & overestimate opportunities
- - Biography - why I' m entitled to be speaking - its a business process like quality, safety, environment, marketing, finance etc - small projects vs big projects - both have the same attributes but big projects often fail because they are ego & vanity projects - key success factors of a project - know what you have come to do, how much you have to spend and what time you have to do it in - contract management - the sign of people who know what they are doing - project reviews are key - when you are wrong admit it and spend the money to get it right - optimism vs realism - people always underestimate risk & overestimate opportunities
- - Biography - why I' m entitled to be speaking - its a business process like quality, safety, environment, marketing, finance etc - small projects vs big projects - both have the same attributes but big projects often fail because they are ego & vanity projects - key success factors of a project - know what you have come to do, how much you have to spend and what time you have to do it in - contract management - the sign of people who know what they are doing - project reviews are key - when you are wrong admit it and spend the money to get it right - optimism vs realism - people always underestimate risk & overestimate opportunities