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Bong Konnection (Marketing Management)
Bong Konnection (Marketing Management)
Bong Konnection (Marketing Management)
Bong Konnection (Marketing Management)
Bong Konnection (Marketing Management)
Bong Konnection (Marketing Management)
Bong Konnection (Marketing Management)
Bong Konnection (Marketing Management)
Bong Konnection (Marketing Management)
Bong Konnection (Marketing Management)
Bong Konnection (Marketing Management)
Bong Konnection (Marketing Management)
Bong Konnection (Marketing Management)
Bong Konnection (Marketing Management)
Bong Konnection (Marketing Management)
Bong Konnection (Marketing Management)
Bong Konnection (Marketing Management)
Bong Konnection (Marketing Management)
Bong Konnection (Marketing Management)
Bong Konnection (Marketing Management)
Bong Konnection (Marketing Management)
Bong Konnection (Marketing Management)
Bong Konnection (Marketing Management)
Bong Konnection (Marketing Management)
Bong Konnection (Marketing Management)
Bong Konnection (Marketing Management)
Bong Konnection (Marketing Management)
Bong Konnection (Marketing Management)
Bong Konnection (Marketing Management)
Bong Konnection (Marketing Management)
Bong Konnection (Marketing Management)
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Bong Konnection (Marketing Management)

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[ all research files and reports at: http://scr.bi/bong-konnection-reports ] Presentation on "Bong Konnection - a startup of premium branded specialty sweets" by Shabbir Akhtar (PGPM 10, Globsyn …

[ all research files and reports at: http://scr.bi/bong-konnection-reports ] Presentation on "Bong Konnection - a startup of premium branded specialty sweets" by Shabbir Akhtar (PGPM 10, Globsyn Business School - Global Campus) for the subject "Marketing Management"

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  • 1. Premium Brand of Specialty Sweets Marketing Management Presented by – Shabbir Akhtar (PGPM 10, Globsyn Business School – Global Campus)
  • 2. STPD Strategy
  • 3. The STP Process• Geographic Provide specialty• Demographic sweets from across• Psychographic Bengal at the door• Behavioural steps of consumers Single Segment Concentration
  • 4. Differentiation• Product Differentiation• Service Differentiation• Personnel Differentiation• Image Differentiation
  • 5. Branding Strategy
  • 6. Brand Components• Name• Logo• Color• Tagline• Jingle• Mascot
  • 7. IMC Strategy Digital Marketing Event Public RelationAdvertising Sales Promotion
  • 8. Teaser Ads• Mission: Inform about the upcoming entity – Bong Konnection• Money: Rs. 1,97,200• Message: Bong Konnection coming soon• Media: – OOH: Graffiti across the city • Cost: Rs.30,000 – Radio: With Bong Konnection jingle • Cost: Rs.67,200 – Newspaper Insertion: At major locations • Cost: Rs.1,00,000
  • 9. Graffiti
  • 10. Flier
  • 11. Introduction Ads• Mission: Introduce Bong Konnection• Money: Rs.30,94,360• Message: In synchronization with the positioning and differentiation factors• Media: – OOH • Cost: Rs.16,60,000 – Print • Cost: Rs.12,77,560 – Radio • Cost: Rs.1,56,800
  • 12. OOH
  • 13. Print
  • 14. Public Relations• CSR Activities• Cookery Shows• Experiential Events through Sweet Tooth de Kolkata
  • 15. CSR Activity
  • 16. • Date: June 16 and 17, 2012• Venue Partner: City Centre I• Media Partner: Star Ananda and ABP• OOH Partner: Enkon• Radio Partner: Red FM• Stalls Partner: Century Ply• Awards Partner: Fast Track and Presto• Event Management Partner: The Dreamm Merchantss – Cost: Rs.2,00,000
  • 17. Digital Marketing
  • 18. Search Engine Optimization• Bong Konnection• Bong Connection• Sweet Shops Kolkata• Sweets Kolkata• Kolkata Mishti• Buy Sweets Online• Online Sweet Shop• Mishti Shops Kolkata
  • 19. Social SEOPeanut Butter = Social Media Jam = SEO Bread = Brand
  • 20. Facebook Advertising• Targeting friends of fans• The CTA should keep users in Facebook• Targeting also based on “Likes & Interests”• Location targeting for local businesses – Cost: Rs.5,00,000
  • 21. Facebook Brand Page
  • 22. Facebook Page Activities
  • 23. Facebook Page Activities Thanks Bong Konnection for the delicious Rasmalai... I and my family members relished the sweets sent by you. Thanks once again… -- Ramakant Mahawar
  • 24. Facebook Page Activities Thanks Bong Konnection. All your sweets were extremely delicious & has a unique taste, especially the Rasmalai & Nolen Gurer Rosogulla. Milk cake and Bati Kheer were also good. We all enjoyed... -- Arpana Bagchi
  • 25. Facebook Page Activities
  • 26. Facebook Page Activities
  • 27. Facebook Page Activities
  • 28. Other Facebook Properties
  • 29. Daily Deal Sites
  • 30. Games
  • 31. Thank Youhttp://fb.me/BongKonnection

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