Presentation from the seminar for watchdog organizations "Key communication principles of watchdog organizations: what works?" organized by Citizens Network - Watchdog Poland in cooperation with Helsinki Foundation for Human Rights and the European Center for Not-for-Profit Law with support of the Swiss Agency for Development and Cooperation and Trust for Civil Society for Central and Eastern Europe along with Oživení (Czech Republic) with support of the Open Society Foundation in Prague, Warsaw, October 17 - 18, 2013. Author: Magdalena Sadłowska, Nobody's Children Foundation.

1. Key communication principles of watchdog
organizations: what works?"
PROJECT SUPPORTED BY A GRANT FROM SWITZERLAND THROUGH THE SWISS CONTRIBUTION
TO THE ENLARGED EUROPEAN UNION.
www.watchdogpoland.pl

2. Communication with donors
Magda Sadłowska
Warsaw, 17.10.2013

3. What is a 2 way communication?

4. Communication with donors
What reaction we expect?
Do donors have a chance to react as we wish?
Do they have the proper tool?
Is it easy?
How much time they must to spend?
How many decision they have to make?

5. How to became a story teller?

6. Make it simple

7. Make it simple
http://radiosarajevo.ba/photo/galerija/7010/82353

8. Make it personal
Freedom of speech in Belarus
Amnesty International Poland 2004

9. Make it personal
Graphic : Anatomy of stoning used in
Campaign against death penalty AI 2013
http://news.nationalpost.com/2010/11/20/grap
hic-anatomy-of-a-stoning/

10. Stay in touch
http://www.whenyoudontexist.eu/

11. Show the goal
Show what you need money for
Step by step communication

12. The most common mistakes
Too complicated language
Lack of clear instruction
Too many information in one time
Being afraid of reaction

13. Practise !!!

14. Thank you
Magda Sadłowska
magda.sadlowska@gmail.com