We tested more than 1300 tv commercials on their impact. We learned that the impact of likeability is lower than the impact of brand activation. If people talk about the brands after they saw a ...
We tested more than 1300 tv commercials on their impact. We learned that the impact of likeability is lower than the impact of brand activation. If people talk about the brands after they saw a campaign, the impact on sales increases with 400%.
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Phil Hendrix, Founder/Director at immrSlide 27 is especially useful - shows the Impact of likeability and brand activation on buying intention and brand consideration). Dr. Phil Hendrix, immr2 years ago
Zjanna Reinders
Dr. Phil Hendrix, immr 2 years ago