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Tv advertising, brand activation & sales impact

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Steven Van Belleghem
Steven Van Belleghem

We tested more than 1300 tv commercials on their impact. We learned that the impact of likeability is lower than the impact of brand activation. If people talk about the brands after they saw a campaign, the impact on sales increases with 400%.

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Tv advertising, brand activation & sales impact
Tv advertising, brand activation & sales impact
Tv advertising, brand activation & sales impact
Tv advertising, brand activation & sales impact
Tv advertising, brand activation & sales impact
Tv advertising, brand activation & sales impact
Tv advertising, brand activation & sales impact
Tv advertising, brand activation & sales impact
Tv advertising, brand activation & sales impact
Tv advertising, brand activation & sales impact
Tv advertising, brand activation & sales impact
Tv advertising, brand activation & sales impact
Tv advertising, brand activation & sales impact
Tv advertising, brand activation & sales impact
Tv advertising, brand activation & sales impact
Tv advertising, brand activation & sales impact
Tv advertising, brand activation & sales impact
Tv advertising, brand activation & sales impact
Tv advertising, brand activation & sales impact
Tv advertising, brand activation & sales impact
Tv advertising, brand activation & sales impact
Tv advertising, brand activation & sales impact
Tv advertising, brand activation & sales impact
Tv advertising, brand activation & sales impact
Tv advertising, brand activation & sales impact
Tv advertising, brand activation & sales impact
Tv advertising, brand activation & sales impact
Tv advertising, brand activation & sales impact
Tv advertising, brand activation & sales impact
Tv advertising, brand activation & sales impact
Tv advertising, brand activation & sales impact
Tv advertising, brand activation & sales impact
Tv advertising, brand activation & sales impact
Tv advertising, brand activation & sales impact
Tv advertising, brand activation & sales impact

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