Using BLE to Enhance
User Engagement
TiConf 2014 US
Using BLE to Enhance User Engagement
Stephen Feather
• Author, Technical Editor
• Appcelerator Titan, Expert
• OS Contributor
• @stephenfeather
Agenda
What is this BLE?
Cool Beacon Projects
What is Customer Engagement?
Demos
TiConf 2014 US
Using BLE to Enhance User ...
What is this BLE?
TiConf 2014 US
Using BLE to Enhance User Engagement
Bluetooth Low Energy
• Introduced in 2006
• Merged into the standard in 2010
• Designed for reduced power consumption
• Re...
Beacons or iBeacons?
• BLE PXP (proximity profile) - proximity monitor
looks for proximity reporter.
• iBeacon is Apple’s ...
Terms n Tech
• UUID
• Proximity UUID
• Major
• Minor
• Region
• Ranging
UUID: 2d4806f4-993a-4de4-b4c1-37560375b701
Major: ...
Region
immediate < 50cm
50cm < near > 2-5m
2-5m < far > 30-50m
TiConf 2014 US
Using BLE to Enhance User Engagement
True or False?
• Beacon location information is precise.
• Beacons can send push information.
• Beacons can record user ac...
Cool Beacon Projects
TiConf 2014 US
Using BLE to Enhance User Engagement
United Nations Mine
Simulator
• Virtual land mines are laid
around the exhibit area.
• Visitors using the ‘Sweeper’
app ca...
National Slate Museum
• Visitors can take a virtual tour
using the museum app
• iOS and Android
• Beacons are used to trig...
Major League Baseball
• Beacons located at entrances
and exits
• Check in initially, but promos,
• Beacon support is iOS o...
Tribeca Film Festival
• Official TFF App
• iOS only
• Notifications when near a
participating theater,
information about s...
What is Customer
Engagement?
TiConf 2014 US
Using BLE to Enhance User Engagement
–Peter Drucker
“A business exists to create a customer”
TiConf 2014 US
Using BLE to Enhance User Engagement
Engagement Paths
customer<->customer
customer<->store
customer<->brand
TiConf 2014 US
Using BLE to Enhance User Engagement
Driving Behavior
!manipulative
!offensive
!overbearing
!excessive
TiConf 2014 US
Using BLE to Enhance User Engagement
Metrics
Measuring Engagement
TiConf 2014 US
Using BLE to Enhance User Engagement
Activity Time
How long was the customer
engaged in a particular
activity?
TiConf 2014 US
Using BLE to Enhance User Engagem...
Visit Frequency
How often does the customer
engage in a particular
activity?
TiConf 2014 US
Using BLE to Enhance User Enga...
Core Actions
Does the customer engage in
actions that indicate they
have adopted an idea,
product, brand?
TiConf 2014 US
U...
Break Out the Code
Code will be available on Github
http://goo.gl/BEph4r
TiConf 2014 US
Using BLE to Enhance User Engageme...
Using BLE to Enhance User Engagement
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Using BLE to Enhance User Engagement

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Presentation from TiConf 2014 in New York City demonstrating the user of BLE technology (digital world) to enhance user engagement in the physical world.

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Using BLE to Enhance User Engagement

  1. 1. Using BLE to Enhance User Engagement TiConf 2014 US Using BLE to Enhance User Engagement
  2. 2. Stephen Feather • Author, Technical Editor • Appcelerator Titan, Expert • OS Contributor • @stephenfeather
  3. 3. Agenda What is this BLE? Cool Beacon Projects What is Customer Engagement? Demos TiConf 2014 US Using BLE to Enhance User Engagement
  4. 4. What is this BLE? TiConf 2014 US Using BLE to Enhance User Engagement
  5. 5. Bluetooth Low Energy • Introduced in 2006 • Merged into the standard in 2010 • Designed for reduced power consumption • Requires Bluetooth Core Spec 4.0 • Available on iOS, Android, WinPhone, Blackberry, OSX, Windows 8 TiConf 2014 US Using BLE to Enhance User Engagement
  6. 6. Beacons or iBeacons? • BLE PXP (proximity profile) - proximity monitor looks for proximity reporter. • iBeacon is Apple’s trademark for BLE PXP support. • iBeacon manufacturers can self certify • Lets just refer to them all as beacons. TiConf 2014 US Using BLE to Enhance User Engagement
  7. 7. Terms n Tech • UUID • Proximity UUID • Major • Minor • Region • Ranging UUID: 2d4806f4-993a-4de4-b4c1-37560375b701 Major: 5 Minor: 1 TiConf 2014 US Using BLE to Enhance User Engagement
  8. 8. Region immediate < 50cm 50cm < near > 2-5m 2-5m < far > 30-50m TiConf 2014 US Using BLE to Enhance User Engagement
  9. 9. True or False? • Beacon location information is precise. • Beacons can send push information. • Beacons can record user actions. TiConf 2014 US Using BLE to Enhance User Engagement
  10. 10. Cool Beacon Projects TiConf 2014 US Using BLE to Enhance User Engagement
  11. 11. United Nations Mine Simulator • Virtual land mines are laid around the exhibit area. • Visitors using the ‘Sweeper’ app can trigger these, which bring up details about the type of mine, damage, etc. • http://goo.gl/Td8hNZ TiConf 2014 US Using BLE to Enhance User Engagement
  12. 12. National Slate Museum • Visitors can take a virtual tour using the museum app • iOS and Android • Beacons are used to trigger content within the app when near an exhibit • http://goo.gl/NaO7nJ TiConf 2014 US Using BLE to Enhance User Engagement
  13. 13. Major League Baseball • Beacons located at entrances and exits • Check in initially, but promos, • Beacon support is iOS only at this time. • “We don't want to turn this into some sort of SPAM engine," says Schlough • http://goo.gl/ClUtSg TiConf 2014 US Using BLE to Enhance User Engagement
  14. 14. Tribeca Film Festival • Official TFF App • iOS only • Notifications when near a participating theater, information about screening times, quick access to tickets at that venue. • Great use of zones. • http://goo.gl/XUzscD TiConf 2014 US Using BLE to Enhance User Engagement
  15. 15. What is Customer Engagement? TiConf 2014 US Using BLE to Enhance User Engagement
  16. 16. –Peter Drucker “A business exists to create a customer” TiConf 2014 US Using BLE to Enhance User Engagement
  17. 17. Engagement Paths customer<->customer customer<->store customer<->brand TiConf 2014 US Using BLE to Enhance User Engagement
  18. 18. Driving Behavior !manipulative !offensive !overbearing !excessive TiConf 2014 US Using BLE to Enhance User Engagement
  19. 19. Metrics Measuring Engagement TiConf 2014 US Using BLE to Enhance User Engagement
  20. 20. Activity Time How long was the customer engaged in a particular activity? TiConf 2014 US Using BLE to Enhance User Engagement
  21. 21. Visit Frequency How often does the customer engage in a particular activity? TiConf 2014 US Using BLE to Enhance User Engagement
  22. 22. Core Actions Does the customer engage in actions that indicate they have adopted an idea, product, brand? TiConf 2014 US Using BLE to Enhance User Engagement
  23. 23. Break Out the Code Code will be available on Github http://goo.gl/BEph4r TiConf 2014 US Using BLE to Enhance User Engagement
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