CENTRE POMPIDOU’S  TEEN GALLERY FANNY SERAIN MAURICIO ESTRADA-MUNOZ
I passionately want Paris to have a  cultural centre  […]  that is at once a museum and a centre of creation  where plasti...
<ul><li>the Centre Pompidou was barely alone providing access to the diversity of modern and contemporary art </li></ul><u...
Over 30 years developing a specific educational approach … <ul><li>based on practical artistic experiment, encouraging  cr...
<ul><li>A   venue specifically dedicated to teenagers </li></ul><ul><li>Encouraging teenagers to explore and discover mode...
Survey by the Ecole du Louvre on teenagers (13-16 years old) attending Centre Pompidou When asked, teenagers say they woul...
<ul><li>Nouveaux Ambassadeurs </li></ul><ul><li>since 2009 </li></ul><ul><li>Involve teenagers as a community of « Young A...
Playground Manifestez-vous!
 
 
 
Studio 13/16 <ul><li>Open to teens aged from 13 to 16 year old during their spare time </li></ul><ul><li>A friendly and in...
 
<ul><li>MACADAM </li></ul><ul><li>Proposes a new perspective on « street issues »  </li></ul><ul><li>Offers different tool...
Communication
 
<ul><li>Explore the potential of NFC technology within a cultural context </li></ul><ul><li>Facilitate access, in real tim...
Communication Interaction Engaging with the audience 1 2 3 SMART MUSE: areas explored
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Fanny Serain & Mauricio Estrada Munoz - Centre Pompidou, Paris

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Fanny Serain & Mauricio Estrada Munoz - Centre Pompidou, Paris

  1. 1. CENTRE POMPIDOU’S TEEN GALLERY FANNY SERAIN MAURICIO ESTRADA-MUNOZ
  2. 2. I passionately want Paris to have a cultural centre […] that is at once a museum and a centre of creation where plastic arts develop side by side with music, cinema, books, audiovisual research, and so on. “ ” President Georges Pompidou
  3. 3. <ul><li>the Centre Pompidou was barely alone providing access to the diversity of modern and contemporary art </li></ul><ul><li>the Centre Pompidou pioneered with a program targeted to children and families </li></ul>today, contemporary art is everywhere and need efficient programs aimed at different audiences in order to increase the accessibility today, to stick to our missions yet being a forward-looking institution we broaden our spaces to a new audience: teens 30 years ago…
  4. 4. Over 30 years developing a specific educational approach … <ul><li>based on practical artistic experiment, encouraging creativity, critical-thinking and self-expression </li></ul><ul><li>developed specifically for children from 2 to 12 and theirs families </li></ul><ul><li>that relies on the audience’s daily knowledge to lead them to art </li></ul><ul><li>and explores different educational strategies with a range of various programs: Children Gallery, workshops for individuals and families, travelling exhibitions, artist books… </li></ul>
  5. 5. <ul><li>A venue specifically dedicated to teenagers </li></ul><ul><li>Encouraging teenagers to explore and discover modern and contemporary creation with an appealing program </li></ul><ul><li>Connecting content with the rest of the Centre Pompidou’s program </li></ul><ul><li>Interacting with a wider audience in a participative drive </li></ul>
  6. 6. Survey by the Ecole du Louvre on teenagers (13-16 years old) attending Centre Pompidou When asked, teenagers say they would come back to Centre Pompidou: - to meet artists (55%) - to take part into creative activities (47%) - to visit exhibitions linked to their interests (34%) - to have free access (32 %) - to have a specific space (20%) - to use more technologies (19%) - to receive gifts (18%) <ul><li>Critical success factors </li></ul><ul><li>Connecting to their interests : by anchoring the program on their concerns and using the most appropriate channels of communication to reach them </li></ul><ul><li>Considering as responsible people, neither as children or as adults: a barely taste for friendship, a need to find their own way… </li></ul><ul><li>Relying on teenager’s digital practices and their demand for novelty </li></ul>Teenagers want to be actors of their own experience rather than spectators. Before the opening… Getting to know teenagers
  7. 7. <ul><li>Nouveaux Ambassadeurs </li></ul><ul><li>since 2009 </li></ul><ul><li>Involve teenagers as a community of « Young Ambassadors » who mostly live out of Paris </li></ul><ul><li>A tailored-program of visits and workshops with artists during several months that ended with a public performance in Centre Pompidou </li></ul>L e Plongeon (the Dive) 29 mai 2010 - A performance of Humberto Velez in which the actors were teenagers performing street dance, music, water polo, diving, swiming … Before the opening… Build a social network strategy and pioneer actions To meet and involve adolescents out of the institution To connect with them during their spare time and leisure activities To provide them with a different view on the institution and allow them to share it with their friends Connect fields deemed opposed like sports vs. arts
  8. 8. Playground Manifestez-vous!
  9. 12. Studio 13/16 <ul><li>Open to teens aged from 13 to 16 year old during their spare time </li></ul><ul><li>A friendly and inviting space </li></ul><ul><li>- A contemporary design inspired by teens codes </li></ul><ul><li>- Different uses: lounge, workshops and gallery </li></ul><ul><li>- Implementation of digital practices </li></ul><ul><li>Appropriate programs </li></ul><ul><li>Regular renewals: an average of 4 exhibitions per year </li></ul><ul><li>Artists are required to meet their audience </li></ul><ul><li>Flextime: after school, party </li></ul><ul><li>- Relevant topics : street art, video games, fashion, ecology… </li></ul>
  10. 14. <ul><li>MACADAM </li></ul><ul><li>Proposes a new perspective on « street issues » </li></ul><ul><li>Offers different tools related to the urban environment </li></ul><ul><li>Emphasizes on artists with a strong connection with urban practices </li></ul><ul><li>Interactive artworks </li></ul><ul><li>Elsa Mazeau explores the differences of language between Paris and the suburbs in an interactive installation </li></ul><ul><li>Jean Faucheur, a major actor of French street art, presents an interactive work that focuses on lines (horizontals and verticals) that are ubiquitous in the urban landscape. </li></ul><ul><li>Florent Lamouroux, displays « Parking nomade », a work that becomes the playground for different performances </li></ul>
  11. 15. Communication
  12. 17. <ul><li>Explore the potential of NFC technology within a cultural context </li></ul><ul><li>Facilitate access, in real time, to rich multimedia content and connect with Centre Pompidou’s program </li></ul><ul><li>Create a privileged relationship with the teen audience based on their digital practices </li></ul>
  13. 18. Communication Interaction Engaging with the audience 1 2 3 SMART MUSE: areas explored

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