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Pop up party_presentation final - Lean Startup Machine NYC
Pop up party_presentation final - Lean Startup Machine NYC
Pop up party_presentation final - Lean Startup Machine NYC
Pop up party_presentation final - Lean Startup Machine NYC
Pop up party_presentation final - Lean Startup Machine NYC
Pop up party_presentation final - Lean Startup Machine NYC
Pop up party_presentation final - Lean Startup Machine NYC
Pop up party_presentation final - Lean Startup Machine NYC
Pop up party_presentation final - Lean Startup Machine NYC
Pop up party_presentation final - Lean Startup Machine NYC
Pop up party_presentation final - Lean Startup Machine NYC
Pop up party_presentation final - Lean Startup Machine NYC
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Pop up party_presentation final - Lean Startup Machine NYC

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FInalist presentation for Lean Startup Machine NY on April 03, 2011

FInalist presentation for Lean Startup Machine NY on April 03, 2011

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  • Thus, we have proved an consumer interest and willing to pay!!!
  • Transcript

    • 1. Lean Startup Machine NYC April 4, 2011 Molly Siems  Justin Samra  Rosemary Morretta  Michell Cardona  David Newell  Manuel Pineyro
    • 2. PROBLEM <ul><li>Urban socials in their 20’s and 30’s live in cramped apartments and are not able to throw dinner parties for more than 3 or 4 people. </li></ul><ul><li>Space in apartments and commercial buildings is underutilized. </li></ul>
    • 3. ASSUMPTIONS Assumptions PARTIERS Invalidated/Validated? Lessons Learned Notes 1. Urban socials want to throw dinner parties in private spaces. Validated Positive interview feedback; landing page hits; Craigslist responses; Airbnb NY and DC so far 2. Urban socials will pay to throw dinner parties in private spaces. Validated “ “ 3. Urban socials want to throw dinner parties in other peoples’ apartments. Semi- Validated (TBD) “ “ We tested for this on the landing page by listing commercial and residential spaces
    • 4. 4. Landlords and Condo Boards want to make extra money by renting unused units for the evening. Invalidated; PIVOT B to B is not the right channel Many buildings in New York are co-ops and they have strict rules against partying 5. Apartment owners/renters want to make extra money by renting their spaces for the evening. Validated Airbnb responses; friend responses 6. Apartment owners/renters are tolerant of the risks associated with strangers throwing dinner parties in their apartments. Semi-validated Airbnb responses; friend responses; documented reservations We will need to test this hypothesis further with security deposits and releases from partiers
    • 5. CUSTOMER ACQUISITION FUNNEL Landing Pages Surveys Craigslist Ads Facebook Ads Face-to-Face Interviews Phone Interviews Email Campaigns
    • 6. CUSTOMER FEEDBACK CustDev End Results Venue Hosts Party Seekers Average Price Range $80 – 800 per night $10/person $100 – 500 per night Surveyed 20 in person 500 automatic 58 in person individuals 123 automatic Responded 10 in person 3 automatic 24 responded in person 12 responded automatic Conversions In current talks with 10 currently 9 people in total responded
    • 7. THE PROOF IS IN THE PUDDING <ul><li>Mr. L.C. @ $100/night </li></ul><ul><li>Mr. K.Y. @ $350/night </li></ul>Ms. E.Y. @ $800/night *Listed on Airbnb @ $200
    • 8. EMAILS: AIRBNB
    • 9. MVP <ul><li>MVP 1: Landing page that collects customer information and proves demand </li></ul><ul><li>MVP 2: Deal brokerage between partiers and venue hosts </li></ul><ul><li>FUTURE MVP 3: Basic site that performs brokerage function electronically </li></ul>
    • 10. PAIN SOLUTION <ul><li>PARTIERS: Pop Up Party provides residential and commercial spaces in which urban socials can throw dinner parties </li></ul><ul><ul><li># of people: 8 -16 </li></ul></ul><ul><ul><li>spaces pre-screened for space, ambience, appropriate furniture </li></ul></ul><ul><ul><ul><li>Note: we may bring in folding tables to solve furniture problem </li></ul></ul></ul><ul><li>VENUE HOSTS: Pop Up Party provides a safe platform through which apartment owners can rent out their space for an evening for extra cash </li></ul><ul><ul><li>Leads are from Airbnb and word of mouth </li></ul></ul>
    • 11. FUTURE TESTING AND ITERATING <ul><li>Further assumptions to test: </li></ul><ul><ul><li>Partiers will pay a security deposit (test different $ amounts) </li></ul></ul><ul><ul><li>Venue hosts will be given adequate reassurance about potential damages through a security deposit </li></ul></ul><ul><ul><ul><li>*If not, PIVOT and test whether partiers will sign a blanket damage release and whether this will give venue hosts adequate reassurance </li></ul></ul></ul><ul><li>Adding layered options (chef, DJ, etc) will increase partier conversion </li></ul>
    • 12.  

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