Urban socials in their 20’s and 30’s live in cramped apartments and are not able to throw dinner parties for more than 3 or 4 people.
Space in apartments and commercial buildings is underutilized.
ASSUMPTIONS Assumptions PARTIERS Invalidated/Validated? Lessons Learned Notes 1. Urban socials want to throw dinner parties in private spaces. Validated Positive interview feedback; landing page hits; Craigslist responses; Airbnb NY and DC so far 2. Urban socials will pay to throw dinner parties in private spaces. Validated “ “ 3. Urban socials want to throw dinner parties in other peoples’ apartments. Semi- Validated (TBD) “ “ We tested for this on the landing page by listing commercial and residential spaces
4. Landlords and Condo Boards want to make extra money by renting unused units for the evening. Invalidated; PIVOT B to B is not the right channel Many buildings in New York are co-ops and they have strict rules against partying 5. Apartment owners/renters want to make extra money by renting their spaces for the evening. Validated Airbnb responses; friend responses 6. Apartment owners/renters are tolerant of the risks associated with strangers throwing dinner parties in their apartments. Semi-validated Airbnb responses; friend responses; documented reservations We will need to test this hypothesis further with security deposits and releases from partiers
CUSTOMER FEEDBACK CustDev End Results Venue Hosts Party Seekers Average Price Range $80 – 800 per night $10/person $100 – 500 per night Surveyed 20 in person 500 automatic 58 in person individuals 123 automatic Responded 10 in person 3 automatic 24 responded in person 12 responded automatic Conversions In current talks with 10 currently 9 people in total responded