Your SlideShare is downloading. ×
0
Memories.me - Lean Startup Machine NYC
Memories.me - Lean Startup Machine NYC
Memories.me - Lean Startup Machine NYC
Memories.me - Lean Startup Machine NYC
Memories.me - Lean Startup Machine NYC
Memories.me - Lean Startup Machine NYC
Memories.me - Lean Startup Machine NYC
Memories.me - Lean Startup Machine NYC
Memories.me - Lean Startup Machine NYC
Memories.me - Lean Startup Machine NYC
Memories.me - Lean Startup Machine NYC
Memories.me - Lean Startup Machine NYC
Memories.me - Lean Startup Machine NYC
Memories.me - Lean Startup Machine NYC
Memories.me - Lean Startup Machine NYC
Memories.me - Lean Startup Machine NYC
Memories.me - Lean Startup Machine NYC
Memories.me - Lean Startup Machine NYC
Memories.me - Lean Startup Machine NYC
Memories.me - Lean Startup Machine NYC
Memories.me - Lean Startup Machine NYC
Memories.me - Lean Startup Machine NYC
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Memories.me - Lean Startup Machine NYC

7,468

Published on

0 Comments
3 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
7,468
On Slideshare
0
From Embeds
0
Number of Embeds
9
Actions
Shares
0
Downloads
0
Comments
0
Likes
3
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Protect, Archive and Access Your Memories Online
  • 2. People are stagnant when it comes to makingdecisions about: What to do as technologies become obsolete? When the medium for data changes, people are not readily willing to change.
  • 3. Make it dead simple.
  • 4. 2011The VHS Player is Obsolete DVDs Soon to Follow
  • 5. 30-40% Click-Through Rate (24)
  • 6. Key Assumptions
  • 7. 5 Key Assumptions• People haven’t converted their VHS to digital media already.• People don’t know what to do when it comes to bringing their analog content up to speed.• People value and would like to make sure their content is preserved.• People are willing to pay for this service.• People are wiling to send us their videos.
  • 8. Customer InterviewsAre people interested in our product?
  • 9. Severe pain point.“Yes, I have boxes of video tapes in my basement and have no idea about what to do with them.”
  • 10. 1 People don’t know what to do when it comes tobringing their analog content up to speed. “We hope to transfer the films and tapes to DVD at some point. There are so many filmreels from the past that it’s a bit overwhelming to figure out where to begin and who to trust.”“We hope to preserve them by converting them to a computer acceptable format.”
  • 11. 2 People haven’t converted their VHS to digitalmedia already. 85.3% Still Have Videotapes At Home ✓
  • 12. 3 People value and would like to make sure theircontent is preserved. 76.4% Worried About Losing Video Content ✓
  • 13. 4 People are willing to pay for this service. 32.4%Provided Us With An Email Address And Are Interested in the Service/ Want to Be Notified When It Launches —
  • 14. 5 People are wiling to send us their videos. 55.8% Are Not Willing to Send Us Their Video Tapes ✗
  • 15. Issues We’ve Uncovered Trust “Too risky to lose memories.” “Don’t know it well enough yet—track record. Would have to see proof of how it works. Home videos are valuable.”
  • 16. Issues We’ve Uncovered Privacy “Don’t know who’s handling my tapes.” “No customer privacy guarantee.”
  • 17. Minimum Viable Product (MVP) Are people actually interested in my product? Especially Privacy & Trust Launch a form with pricing and more details. Gage customer interest and commitment.
  • 18. Moving Forward: Open Issues & Opportunities• Pricing• Formats (17mm, photos, etc,) • What do we do with the media?• Pop-up Store• Technology Risks • Bandwidth, Conversion• Cost Assessment
  • 19. Protect, Archive and Access Your Memories Online

×