This document discusses converting analog media like VHS tapes to digital formats as technologies become obsolete. It summarizes that people value preserving their memories but don't know how to deal with changing formats. The document also finds that while most people still have video tapes, they have privacy and trust concerns about sending them out to be digitized. It proposes launching a minimum viable product to test customer interest and address open issues around pricing, accepted formats, technology risks, and costs.

1. Protect, Archive and Access Your Memories Online

2. People are stagnant when it comes to making
decisions about:
What to do as
technologies
become obsolete?
When the medium for data changes,
people are not readily willing to change.

3. Make it dead
simple.

4. 2011
The VHS Player is Obsolete
DVDs Soon to Follow

6. 30-40%
Click-Through Rate (24)

7. Key Assumptions

8. 5 Key Assumptions
• People haven’t converted their VHS to digital media already.
• People don’t know what to do when it comes to bringing their analog content
up to speed.
• People value and would like to make sure their content is preserved.
• People are willing to pay for this service.
• People are wiling to send us their videos.

9. Customer
Interviews
Are people interested in our product?

10. Severe pain point.
“Yes, I have boxes of video tapes in my basement
and have no idea about what to do with them.”

11. 1 People don’t know what to do when it comes to
bringing their analog content up to speed.
“We hope to transfer the films and tapes to
DVD at some point. There are so many film
reels from the past that it’s a bit overwhelming
to figure out where to begin and who to trust.”
“We hope to preserve them by converting them
to a computer acceptable format.”

12. 2 People haven’t converted their VHS to digital
media already.
85.3%
Still Have Videotapes At Home
✓

13. 3 People value and would like to make sure their
content is preserved.
76.4%
Worried About Losing Video Content
✓

14. 4 People are willing to pay for this service.
32.4%Provided Us With An Email Address
And Are Interested in the Service/
Want to Be Notified When It
Launches —

15. 5 People are wiling to send us their videos.
55.8% Are Not Willing to Send Us Their
Video Tapes
✗

16. Issues We’ve Uncovered
Trust
“Too risky to lose memories.”
“Don’t know it well enough yet—track record.
Would have to see proof of how it works. Home
videos are valuable.”

17. Issues We’ve Uncovered
Privacy
“Don’t know who’s handling my tapes.”
“No customer privacy guarantee.”

20. Minimum Viable Product (MVP)
Are people actually interested in my product?
Especially Privacy & Trust
Launch a form with pricing and more details.
Gage customer interest and commitment.

21. Moving Forward: Open Issues & Opportunities
• Pricing
• Formats (17mm, photos, etc,)
• What do we do with the media?
• Pop-up Store
• Technology Risks
• Bandwidth, Conversion
• Cost Assessment

22. Protect, Archive and Access Your Memories Online