5 things everyone should know about mobile UX
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Presented at UX Australia 2012, Brisbane Australia. Designing for mobile is challenging. Here are 5 things which everyone should be considering when they create their mobile strategy, such as “having an app isn’t everything” and “context is everything”.
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5 things everyone should know about mobile UX
- 1. 5 things everyone should know about Mobile UX Frankie Madden @frankiemadden @stamfordux
- 2. Mobile stats 57% of Aussies 15% of Aussie homes have smartphones have tablets http://www.smartcompany.com.au/information-technology/049727-57-of- http://www.nielsen.com/au/en/news-insights/press-room/2012/australia_s-multi- australians-have-smartphones-adoption-rates-outpace-the-us-and-europe.html screen-report-for-q1--2012-shows-television-vi.html
- 3. Mobile stats 30.5% iOS 56.9% Android http://www.cnet.com.au/android-clear-mobile-os-leader-in-australia-339340792.htm
- 4. Understand context of use
- 5. Understand context of use
- 6. Understand context of use
- 7. Understand context of use
- 9. An app isn’t always the answer
- 10. An app isn’t always the answer 10
- 11. Start simple
- 12. Start simple
- 13. Start simple
- 14. Test test test
- 15. Frankie’s top 5 Mobile UX tips 1: Understand context of use 2. Consider all channels 3. An app isn't always the answer 4. Start simple 5. Test test test
Editor's Notes
- First tip – context is everything!You need to understand how and where people are using your mobile productIt’s very different from desktop – sitting at a desk vs standing on a trainWhat’s their constraints, how much time do they have before they put their phone away?
- Thisis what I see when I leave work for the day – lots of cars and peopleIt takes me about 7 or 8 minutes to get to the train platformI want to check if I need to rush or if I can meander to the train
- TheTripView app allows me to see how long I have until the train leaves – 1 min, 6 mins or 11 mins
- This is the NSW Gov version of the sameappThere are many many things wrong with this appThe biggest issue is they haven’t considered the context of use – “I need to find out when my next train is NOW!”. It is also difficult to see at a glance (remember I’m walking across the road) to see how many minutes until the next train.
- Consider all channels not just mobileWhat other channels will customers interact with your productExample is to post a parcel to MelbourneThe app is only part of the solution / only one channel of the experience
- How many people have been told “we need an app” by a senior manager?I’m not going to go into detail about the difference between responsive design and a native appBUT what I want you to realise is there are lots of options available and you need to choose one that is right for the users, their context and business goals
- For example,SMH designed a mobile optimised site and then later they built an appSome would argue that they should never have bothered with the app – especially if the app store ratings are anything to go byNeed to make sure we’ve got the right solution, not just because “we need an app”
- Start with the simplest of features then introduce other features progressivelyExample is Bunnings Warehouse mobile optimised site – they only had a Store Finder 12 months ago
- A few months later they had introduced the “Our Range” section
- A few months after that, they introduced giftcards, wishlist and DIY videosThey’ve taken the time, got each feature right, understood the usage and progressively enhanced the design
- Testing is essential – we don’t yet know how people use their mobilesWe haven’t “cracked” the best way of testing on mobiles – in a usability lab is not realistic! Putting people on a treadmill and asking them to walk?? Following them on their way to work?? Regardless – any testing will be better than none!I’d love to hear your views.
- Summary of the 5 tips