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Accessibility –                     that’s just for                  blind people, right?Dealing withdifferent attitudesto...
Who are we?       Kim                                        RuthPassionate | Working in the UX & Accessibility space for ...
Does this sound familiar?WCAG 2.0 guidelines are finally implemented in yourorganisation….                                ...
But…Don’t know that it existsAccessibility checks done right at the endLittle consideration of the overall user experience...
Awareness of accessibility          E
Culture & attitudes
The 7 attitudesIgnorance     Apathetic   Denial     BargainingEducated &  aware      Commitment   Champion
Ignorancelack of knowledge orinformation about accessibility                                  It can’t be accessible      ...
Ignorance:strategies
Apathetic                      I know what                               you’re saying, butnot interested or concerned    ...
Apathetic:strategies
Denial                              We don’t have any blindan assertion that something         people using our sitesaid, ...
Denial:strategies
Bargaining                        You can’t make                                     our stuffnegotiating on what each par...
Watch out for…Gimme something     first   No.             The Troll
Watch out for…It’s all ornothing                               Because it’s the lawYou’re doing it    wrong               ...
Bargaining:strategies
Educated & awareconscious of the importance                  Oh crap – there’s lots of work                               ...
Watch out for…It’s all ornothingYou’re doing it    wrong                  The Zealot
Educated & aware:strategies
Commitment                We need todedication, application   secure funding...                               Let’s get ou...
Watch out for….Move out ofmy way              The Cowboy
Commitment:strategies
Championa person who fights foror defends accessibility   *facepalm*
Champion:strategies
If all else fails……
In summary…Requires time, commitment, planning & proper executionNeed to educate, assist and support transition of attitud...
“Never doubt that asmall group ofthoughtful, committed, citizens can changethe world.”Margaret Mead
A BIG thank you ...                                         for her wonderful illustrationsOther credits:Speech bubbles - ...
THANK YOUCHAMPIONS!:)                                 @KimChatterjeewww.stamfordinteractive.com.au      @RuthEllison
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Dealing with the 7 Attitudes to Accessibility - OzeWAI 2011

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[A description for each slide can be found in the slide notes.]

Whilst knowledge of, experience with and an understanding of accessibility guidelines are key skills for an accessibility practitioner, one of our hardest challenges isn’t just the technical aspects of accessibility – it’s dealing with organisations, their people, their misconceptions and their attitudes towards accessibility. How often have we heard the phases, “oh, we don’t have any disabled people using our site” or “accessibility – that’s just for blind people, right?”

Changing an organisations culture to the extent that accessibility becomes embedded into the day-to-day operations of the business is often a very difficult process. Identifying and dealing with these attitudes is an important part of this cultural change.

In this presentation, we’ll take a fun look at the seven attitudes to accessibility. We’ll look at identifying the trolls and ninjas of accessibility, how to deal with the seven attitudes and why it’s important to focus on the human experience of accessibility.

Published in: Design, Technology
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Dealing with the 7 Attitudes to Accessibility - OzeWAI 2011

  1. Accessibility – that’s just for blind people, right?Dealing withdifferent attitudesto accessibilityOZEWAI1 DECEMBER 2011@KimChatterjee @StamfordUX@RuthEllison
  2. Who are we? Kim RuthPassionate | Working in the UX & Accessibility space for a combined 18 years
  3. Does this sound familiar?WCAG 2.0 guidelines are finally implemented in yourorganisation…. Yay! E
  4. But…Don’t know that it existsAccessibility checks done right at the endLittle consideration of the overall user experience Magic happens! n
  5. Awareness of accessibility E
  6. Culture & attitudes
  7. The 7 attitudesIgnorance Apathetic Denial BargainingEducated & aware Commitment Champion
  8. Ignorancelack of knowledge orinformation about accessibility It can’t be accessible AND usable
  9. Ignorance:strategies
  10. Apathetic I know what you’re saying, butnot interested or concerned I don’t really care Whatevs... It doesn’t affect me
  11. Apathetic:strategies
  12. Denial We don’t have any blindan assertion that something people using our sitesaid, believed, alleged, etc., isfalse We only have 2 people using that internal system and they don’t have any disabilities
  13. Denial:strategies
  14. Bargaining You can’t make our stuffnegotiating on what each party accessible as it’sshall give and perform legal text What’s the minimum that we need to do? Who’s paying for this? We don’t have time to fix this
  15. Watch out for…Gimme something first No. The Troll
  16. Watch out for…It’s all ornothing Because it’s the lawYou’re doing it wrong The Zealot
  17. Bargaining:strategies
  18. Educated & awareconscious of the importance Oh crap – there’s lots of work to do!of getting it right This accessibility stuff is totally important! What do we do first? Can’t you just tell me if my site is accessible or not?
  19. Watch out for…It’s all ornothingYou’re doing it wrong The Zealot
  20. Educated & aware:strategies
  21. Commitment We need todedication, application secure funding... Let’s get our people trained up Yes, let’s do it!
  22. Watch out for….Move out ofmy way The Cowboy
  23. Commitment:strategies
  24. Championa person who fights foror defends accessibility *facepalm*
  25. Champion:strategies
  26. If all else fails……
  27. In summary…Requires time, commitment, planning & proper executionNeed to educate, assist and support transition of attitudesfrom ignorance to championsFocus on the human experience of accessibilityEngage, acknowledge and share the successes
  28. “Never doubt that asmall group ofthoughtful, committed, citizens can changethe world.”Margaret Mead
  29. A BIG thank you ... for her wonderful illustrationsOther credits:Speech bubbles - http://mediamilitia.com/thought-and-speech-bubbles-pack-104-free-vectors-and-images/Some fonts & images by Tom Murphy- http://fonts.tom7.com/
  30. THANK YOUCHAMPIONS!:) @KimChatterjeewww.stamfordinteractive.com.au @RuthEllison

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