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Accessibility –
                     that’s just for
                  blind people, right?


Dealing with
different attit...
Who are we?




       Kim                                        Ruth



Passionate | Working in the UX & Accessibility s...
Does this sound familiar?
WCAG 2.0 guidelines are finally implemented in your
organisation….

                            ...
But…
Don’t know that it exists
Accessibility checks done right at the end
Little consideration of the overall user experie...
Awareness of accessibility



          E
Culture & attitudes
The 7 attitudes




Ignorance     Apathetic   Denial     Bargaining




Educated &
  aware      Commitment   Champion
Ignorance
lack of knowledge or
information about accessibility




                                  It can’t be accessibl...
Ignorance:
strategies
Apathetic                      I know what
                               you’re saying, but
not interested or concerned  ...
Apathetic:
strategies
Denial                              We don’t have any blind
an assertion that something         people using our site
said...
Denial:
strategies
Bargaining                        You can’t make
                                     our stuff
negotiating on what each p...
Watch out for…

Gimme something
     first


   No.




             The Troll
Watch out for…

It’s all or
nothing

                               Because it’s the law


You’re doing it
    wrong




 ...
Bargaining:
strategies
Educated & aware
conscious of the importance                  Oh crap – there’s lots of work
                             ...
Watch out for…

It’s all or
nothing



You’re doing it
    wrong




                  The Zealot
Educated & aware:
strategies
Commitment                We need to
dedication, application   secure funding...



                               Let’s g...
Watch out for….



Move out of
my way




              The Cowboy
Commitment:
strategies
Champion
a person who fights for
or defends accessibility   *facepalm*
Champion:
strategies
If all else fails……
In summary…



Requires time, commitment, planning & proper execution
Need to educate, assist and support transition of at...
“Never doubt that a
small group of
thoughtful, committed,
 citizens can change
the world.”
Margaret Mead
A BIG thank you ...



                                         for her wonderful illustrations




Other credits:
Speech ...
THANK YOU
CHAMPIONS!


:)


                                 @KimChatterjee
www.stamfordinteractive.com.au      @RuthEllis...
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[A description for each slide can be found in the slide notes.]

Whilst knowledge of, experience with and an understanding of accessibility guidelines are key skills for an accessibility practitioner, one of our hardest challenges isn’t just the technical aspects of accessibility – it’s dealing with organisations, their people, their misconceptions and their attitudes towards accessibility. How often have we heard the phases, “oh, we don’t have any disabled people using our site” or “accessibility – that’s just for blind people, right?”

Changing an organisations culture to the extent that accessibility becomes embedded into the day-to-day operations of the business is often a very difficult process. Identifying and dealing with these attitudes is an important part of this cultural change.

In this presentation, we’ll take a fun look at the seven attitudes to accessibility. We’ll look at identifying the trolls and ninjas of accessibility, how to deal with the seven attitudes and why it’s important to focus on the human experience of accessibility.

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Dealing with the 7 Attitudes to Accessibility - OzeWAI 2011

  1. Accessibility – that’s just for blind people, right? Dealing with different attitudes to accessibility OZEWAI 1 DECEMBER 2011 @KimChatterjee @StamfordUX @RuthEllison
  2. Who are we? Kim Ruth Passionate | Working in the UX & Accessibility space for a combined 18 years
  3. Does this sound familiar? WCAG 2.0 guidelines are finally implemented in your organisation…. Yay! E
  4. But… Don’t know that it exists Accessibility checks done right at the end Little consideration of the overall user experience Magic happens! n
  5. Awareness of accessibility E
  6. Culture & attitudes
  7. The 7 attitudes Ignorance Apathetic Denial Bargaining Educated & aware Commitment Champion
  8. Ignorance lack of knowledge or information about accessibility It can’t be accessible AND usable
  9. Ignorance: strategies
  10. Apathetic I know what you’re saying, but not interested or concerned I don’t really care Whatevs... It doesn’t affect me
  11. Apathetic: strategies
  12. Denial We don’t have any blind an assertion that something people using our site said, believed, alleged, etc., is false We only have 2 people using that internal system and they don’t have any disabilities
  13. Denial: strategies
  14. Bargaining You can’t make our stuff negotiating on what each party accessible as it’s shall give and perform legal text What’s the minimum that we need to do? Who’s paying for this? We don’t have time to fix this
  15. Watch out for… Gimme something first No. The Troll
  16. Watch out for… It’s all or nothing Because it’s the law You’re doing it wrong The Zealot
  17. Bargaining: strategies
  18. Educated & aware conscious of the importance Oh crap – there’s lots of work to do! of getting it right This accessibility stuff is totally important! What do we do first? Can’t you just tell me if my site is accessible or not?
  19. Watch out for… It’s all or nothing You’re doing it wrong The Zealot
  20. Educated & aware: strategies
  21. Commitment We need to dedication, application secure funding... Let’s get our people trained up Yes, let’s do it!
  22. Watch out for…. Move out of my way The Cowboy
  23. Commitment: strategies
  24. Champion a person who fights for or defends accessibility *facepalm*
  25. Champion: strategies
  26. If all else fails……
  27. In summary… Requires time, commitment, planning & proper execution Need to educate, assist and support transition of attitudes from ignorance to champions Focus on the human experience of accessibility Engage, acknowledge and share the successes
  28. “Never doubt that a small group of thoughtful, committed, citizens can change the world.” Margaret Mead
  29. A BIG thank you ... for her wonderful illustrations Other credits: Speech bubbles - http://mediamilitia.com/thought-and-speech-bubbles-pack-104-free-vectors-and-images/ Some fonts & images by Tom Murphy- http://fonts.tom7.com/
  30. THANK YOU CHAMPIONS! :) @KimChatterjee www.stamfordinteractive.com.au @RuthEllison
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[A description for each slide can be found in the slide notes.] Whilst knowledge of, experience with and an understanding of accessibility guidelines are key skills for an accessibility practitioner, one of our hardest challenges isn’t just the technical aspects of accessibility – it’s dealing with organisations, their people, their misconceptions and their attitudes towards accessibility. How often have we heard the phases, “oh, we don’t have any disabled people using our site” or “accessibility – that’s just for blind people, right?” Changing an organisations culture to the extent that accessibility becomes embedded into the day-to-day operations of the business is often a very difficult process. Identifying and dealing with these attitudes is an important part of this cultural change. In this presentation, we’ll take a fun look at the seven attitudes to accessibility. We’ll look at identifying the trolls and ninjas of accessibility, how to deal with the seven attitudes and why it’s important to focus on the human experience of accessibility.

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