This document discusses the cycle of acquisition that many Americans find themselves in. As people desire more possessions, they need more space to store everything. This leads them to buy bigger and more expensive houses. As a result, people must work more to pay for what they already own and to afford buying even more things. Ultimately, they spend less time enjoying the possessions and houses because they are working so much to pay for everything.

2. Do you want to own more stuff?
1
If so, like many Americans,
you may be caught up in a cycle of acquisition,
which begins with a desire to have more
possessions.

3. 2
As the pile of new stuff grows,
we realize
that we need more space to put it all in,
so we buy bigger and more expensive houses.

4. 3
Consequently,
we work more and more to be able
not only to pay for what we already have
but also to buy even more.

5. 4
In the end, we spend less and less time
in the big houses
that contain the stuff we already have
because we have to go to work
to earn the money to pay for all of it.

6. A cycle of
acquisition
#1
#2

7. Auto-Bahners
Auto-Nomous
Auto-Matics
Auto-Pragmatics
Auto-Pilots

8. 23%
21%
17%
15%
15%
This group,
another 15 percent of all drivers.
Member of this group,
15 percent of all drivers.
This group,
which includes 17 percent of all drivers.
Account for 21 percent of drivers.
Another 23 percent of drivers are the
“Auto-Matics”.

9. Trendy
.
Attention-
getting
Rugged
.
Powerful
Fast
.
Aggressive
Cautious
Economically
conscious
Environmental
ly friendly
Like the Auto-Pragmatics, they consider
themselves to be safe drivers.
Predominantly female, these drivers are
the most safety conscious of all motorists.
These drivers consider driving exciting and
often speed; most have driven more than
twenty miles over the speed limit at least once.
They, too, describe themselves
as “good” drivers, but they tend to find
driving more relaxing than exciting
These people do not enjoy driving;
almost two-thirds say
that they dislike it or are indifferent to it.