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Factors affecting attitudes to
      food and eating
              Mood
     Health Concerns (Stress)
             Culture
Mood and Food                            A01
    A great deal of research has concentrated on the relationship
 between our mood and our subsequent food choices. It is generally
accepted that food can be comforting when we are down and that we
have associated certain foods with pleasurable feelings. Research has
    shown repeatedly that people who are stressed or depressed
         increase their carbohydrate intake, especially sugar.

 A02 - Garg et al (2007) found that happy people view
 products such as buttered popcorn and chocolate as
 mood-threatening and so avoid them, whereas sad        This shows
 people view them as mood-enhancing and over              that…
 consume them.
 This shows that food preferences are not just
 determined by biological need or for evolutionary
 advantage buy instead can be determined by our               A02
 mood
A01
            2 biological mechanisms have been
                          proposed



   Serotonin Hypothesis                   Opiate Hypothesis
 Carbohydrates (e.g. chocolate)       Opiate neurotransmitters (e.g.
  contain Typtophan. (increases
                                      enkephalin & beta-endorphin)
       levels of serotonin).
                                      are chemicals similar to heroin.
Low levels of serotonin are linked
         with depression.
                                       Heroin produces pleasurable
 People experiencing low mood           feelings and euphoria and is
  take in more carbohydrate in       therefore likely to be part of the
 order to raise serotonin levels,          brain’s reward system.
  thus improving mood Gibson         Eating and drinking are believed
              (2006)                       to activate this system
The increase in serotonin only occurs     There appears to be an
 when we take in pure carbohydrate       interaction between the
           (which is rare).             opiate reward system and
   A presence of small amounts of
                                              food and drink-
protein prevents tryptophan entering
the brain – meaning serotonin levels    Gibson (2006) opiate drugs
            don’t change.                 increase food intake and
The hypothesis appears to be invalid!        increase perceived
                                           tastiness of food, while
    Explains why we feel better after      blocking the endorphin
    eating sweet foods as these foods
                                            system with the drug
       activate out natural reward
                pathways.                  Naloxone reduces food
     Association of certain foods and   intake (specifically of sweet
    mood change e.g. the sweet taste                foods)
        of carbohydrates have an
     expectation of a positive mood
                 change.                                 A02
A01
             Health Concerns (stress)
  In some cases stress can reduce food intake, some cases found
Reduction in food intake the opposite Increase in food intake

  Lab studies on humans                         73% of p’s stated that stress
                                               increased their snacking and
found participants ate less                      reduced their ‘meal type’
      when stressed                                    consumption.
 Willenbring et al (1986)                         Oliver & Wardle (1999)

 Marines eat less during                      Naturalistic study concluded
                                            periods of high workload were
    combat situations.                       linked with greater intakes of
 Students eat less during                       energy (sat fats & Sugar)
      times of stress                             Wardle et al (2000)
         This contradictory relationship has been called the
             “Stress Eating Paradox” Stone & Brownell (1994)
Health Concerns (stress)                                   A02
                                                                     A01

+ Cools et al (1992) - stress only triggered an increase
in eating in people who were already dieting.
+ Wardle et al (2000) – Naturalistic study of work
place stress – stress only seemed to trigger eating in
sucesptible individuals
-Conner et al (1999) – examined the link between
daily hassles and snacking in students using food
diaries. Direct association found between increased
daily hassles and increase snacking – not due to
individual differences
        Individual Differences Model Green & Wing (1994)
 Stress only causes changes in eating behaviour in vulnerable groups of
                               individuals
Culture and Food                           A01

Rozin (1982) states that “there is no doubt that the best predictor
  of the food preferences, habits and attitudes of any particular
  human would be information about his ethnic group….rather
         than any biological measure one might imagine”

 For example – many Inuit communities live largely on seal meat
 because this is what is available and in some parts of the world
  food is scarce and so there are high levels of malnutrition and
                            starvation

  Globalisation of the food market has increased food choice,
   even in remote cultures, but eating preferences still exist
Culture and Food                          A02

 Leshem (2009) Compared Bedouin Arab women living in the
desert with Bedouin women who had lived at least 1 generation
  in an urban setting, both compared with urban living Jewish
women – Bedouin didn’t differ despite environments but had a
 diet higher in carbohydrate, protein and salt than the Jewish
                             women

          Which aspect of culture is more important?
  Communities of people show differences in eating attitudes
  mainly due to environmental reasons – differences between
other groups may be based on religious beliefs. E.g. Muslim and
  Christians living close to each other differed hugely in their
                         eating behaviour
Approaches:
                  Issues:




              Also, don’t forget..AO3.. How
 Issues:      science works:
                   -

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Factors affecting attitudes to food and eating

  • 1. Factors affecting attitudes to food and eating Mood Health Concerns (Stress) Culture
  • 2. Mood and Food A01 A great deal of research has concentrated on the relationship between our mood and our subsequent food choices. It is generally accepted that food can be comforting when we are down and that we have associated certain foods with pleasurable feelings. Research has shown repeatedly that people who are stressed or depressed increase their carbohydrate intake, especially sugar. A02 - Garg et al (2007) found that happy people view products such as buttered popcorn and chocolate as mood-threatening and so avoid them, whereas sad This shows people view them as mood-enhancing and over that… consume them. This shows that food preferences are not just determined by biological need or for evolutionary advantage buy instead can be determined by our A02 mood
  • 3. A01 2 biological mechanisms have been proposed Serotonin Hypothesis Opiate Hypothesis Carbohydrates (e.g. chocolate) Opiate neurotransmitters (e.g. contain Typtophan. (increases enkephalin & beta-endorphin) levels of serotonin). are chemicals similar to heroin. Low levels of serotonin are linked with depression. Heroin produces pleasurable People experiencing low mood feelings and euphoria and is take in more carbohydrate in therefore likely to be part of the order to raise serotonin levels, brain’s reward system. thus improving mood Gibson Eating and drinking are believed (2006) to activate this system
  • 4. The increase in serotonin only occurs There appears to be an when we take in pure carbohydrate interaction between the (which is rare). opiate reward system and A presence of small amounts of food and drink- protein prevents tryptophan entering the brain – meaning serotonin levels Gibson (2006) opiate drugs don’t change. increase food intake and The hypothesis appears to be invalid! increase perceived tastiness of food, while Explains why we feel better after blocking the endorphin eating sweet foods as these foods system with the drug activate out natural reward pathways. Naloxone reduces food Association of certain foods and intake (specifically of sweet mood change e.g. the sweet taste foods) of carbohydrates have an expectation of a positive mood change. A02
  • 5. A01 Health Concerns (stress) In some cases stress can reduce food intake, some cases found Reduction in food intake the opposite Increase in food intake Lab studies on humans 73% of p’s stated that stress increased their snacking and found participants ate less reduced their ‘meal type’ when stressed consumption. Willenbring et al (1986) Oliver & Wardle (1999) Marines eat less during Naturalistic study concluded periods of high workload were combat situations. linked with greater intakes of Students eat less during energy (sat fats & Sugar) times of stress Wardle et al (2000) This contradictory relationship has been called the “Stress Eating Paradox” Stone & Brownell (1994)
  • 6. Health Concerns (stress) A02 A01 + Cools et al (1992) - stress only triggered an increase in eating in people who were already dieting. + Wardle et al (2000) – Naturalistic study of work place stress – stress only seemed to trigger eating in sucesptible individuals -Conner et al (1999) – examined the link between daily hassles and snacking in students using food diaries. Direct association found between increased daily hassles and increase snacking – not due to individual differences Individual Differences Model Green & Wing (1994) Stress only causes changes in eating behaviour in vulnerable groups of individuals
  • 7. Culture and Food A01 Rozin (1982) states that “there is no doubt that the best predictor of the food preferences, habits and attitudes of any particular human would be information about his ethnic group….rather than any biological measure one might imagine” For example – many Inuit communities live largely on seal meat because this is what is available and in some parts of the world food is scarce and so there are high levels of malnutrition and starvation Globalisation of the food market has increased food choice, even in remote cultures, but eating preferences still exist
  • 8. Culture and Food A02 Leshem (2009) Compared Bedouin Arab women living in the desert with Bedouin women who had lived at least 1 generation in an urban setting, both compared with urban living Jewish women – Bedouin didn’t differ despite environments but had a diet higher in carbohydrate, protein and salt than the Jewish women Which aspect of culture is more important? Communities of people show differences in eating attitudes mainly due to environmental reasons – differences between other groups may be based on religious beliefs. E.g. Muslim and Christians living close to each other differed hugely in their eating behaviour
  • 9. Approaches: Issues: Also, don’t forget..AO3.. How Issues: science works: -