Death of Demographics

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Presentation by Dave Angulo (Co-Founder of Spot Influence) at Defrag 2011. More info: http://spotinfluence.com/ Related Blog post: http://blog.spotinfluence.com/?p=269

Technology Self Improvement Business

Death of Demographics:
Moving beyond Consumer Proﬁling

@daveangulo | www.spotinﬂuence.com

http://moneyland.time.com/2011/07/19/marketers-dream-demographic-the-smartphone-mom/

Other generalizations include...

http://www.life360.com/blog/the-rise-of-the-smartphone-mom-infographic-3

Demographics is about remotely dealing with generalized
abstractions of people.

You can then pick a subset of them and ask detailed questions to
understand them better.

Survey
+

But... people are already talking about everything online!

Via Twitter, Blogs, LinkedIn, etc.

And there are hundreds of millions of people online
who are actively communicating their opinions about everything.

“Big Data” technologies ﬁnally enable us to capture
and understand these conversations, at scale.

So, adding it all up ...

Public content
posted on:

+ + =

Blogs RSS Real Data on
Any URL Actual People

As a business, would you rather have ...

Insights on your actual
Broad Generalizations audience and potential customers

OR

At Spot Inﬂuence, we’re building a data platform to enable those insights.

Thanks!

Dave Angulo, Co-Founder

Web: www.spotinﬂuence.com
Email: info@spotinﬂuence.com
Twitter: @spotinﬂuence

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Death of Demographics

1. Death of Demographics: Moving beyond Consumer Proﬁling @daveangulo | www.spotinﬂuence.com

2. http://moneyland.time.com/2011/07/19/marketers-dream-demographic-the-smartphone-mom/

3. Other generalizations include... http://www.life360.com/blog/the-rise-of-the-smartphone-mom-infographic-3

4. Demographics is about remotely dealing with generalized abstractions of people. You can then pick a subset of them and ask detailed questions to understand them better. Survey +

5. But... people are already talking about everything online! Via Twitter, Blogs, LinkedIn, etc.

6. And there are hundreds of millions of people online who are actively communicating their opinions about everything.

7. “Big Data” technologies ﬁnally enable us to capture and understand these conversations, at scale.

8. So, adding it all up ... Public content posted on: + + = Blogs RSS Real Data on Any URL Actual People

9. As a business, would you rather have ... Insights on your actual Broad Generalizations audience and potential customers OR

10. At Spot Inﬂuence, we’re building a data platform to enable those insights.

11. Thanks! Dave Angulo, Co-Founder Web: www.spotinfluence.com Email: info@spotinfluence.com Twitter: @spotinfluence

Death of Demographics

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