Sales & Marketing Alignment: How to Synergize for Success
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2. Assembly Row
Housing
Retail
Office Space
Boston, MA
Existing
Retail
Housing
Restraunt
1
Parking
2
3
2
1
3
About...
Advantages...
- 1.75 Million Square Feet of
Building/Suite/Offices/Lab Space
-30-45 Retail Stores
- 2,000 Residential units
-Park and Amphitheater
In this type of community all of the different types of program;
restraunts, retail, and office space are grouped togehter in
certain locations. This benifits the people living there,
because they know what streets hold what, so if they want to
go eat they only have to go to one central location to find a
restraunt and same for retail spaces. All buildings are still
considered mixed use and have housing above for the most
part though.
-Transit Score 60/100
-19 Bus & 1 Rail
-Walk Score 82/100
-Daily Errands Can be completed
on foot easily
-School, grocery, restraunts, shopping,
offices within an .8 mile radius.
3. Santana Row
Mixed Use w/Housing
Special Ammenities
About...
- 1.5 Million Square Feet of Mixed Use
-65,000 Square Feet Office Space
-70 Retail Stores
-20 Restraunts
-9 Spas/Salons
- 622 Residential units
-Movie Theatre, Gym, Hotel
San Jose, CA
Green
Rental
Parking
3
Interconnected Parking
-Transit Score 47/100
-7 Bus Options
-Walk Score 82/100
-Daily Errands Can be completed on
foot easily
-School, grocery, restraunts, cinema,
hotel within a .3 mile
radius
-Bike Score 49/100
-Flat with minimal Lanes
1
2
Advantages...
In this type of community the buildings are layed out in
small groups by street. Each street has some retail and
some restraunts, with housing above. One thing that this
community does that is interesting is to make use of the
median spaces separating the road by putting small
cafes there, which invite people to come together in
places where they would usually not stop, increasing
community interaction.
Restraunts
1
2
Housing
Offices
Retail
3
4. Bethesda Row
Bus Stop
P
Mixed Use w/Housing
Grocery
Green
Retail
Bethesda, MA
P
4950 Elm Street
Bethesda MD, 20814
Hotel
Restraunts
1
Drivable Streets
Parking
Elm Street Parking Garage
Housing
Woodmont Ave. Surface Parking
2
P
P
2
P
1
P
Dine
Bethesda Avenue Surface Parking
About...
P
-Transit Score 66/100
19 American Tap Room
15 Tandoori Nights
30 Dolcezza Gelato
10 Mon Ami Gabi
-12 Bus & Bar Rail
56 531,000 Square Feet of Mixed
52 Tara Thai
47 Dunkin’ Donuts
18 Mussel 1
- Assaggi Mozzarella Bar
25 Boloco
2
36a Five Guys Burgers and Fries 33 Nando’s Peri Peri
Gourmet
-Walk Score 95/100 American 62 Taylor Julio’s Rio Grande Café
39 Use
54 Georgetown Cupcake
Bethesda Bagels
51 Parker’s Classic
Uncle
-Almost all errands can be Vapiano
20 Café Trail & Pedestrian Haagen-Dazs
2 reached on foot
11 Oriented
2 Pureé Juice Bar
-Bike Deluxe
45 Capital Teas
23 Yogiberry
3 Jaleo
40 Quartermaine Coffee
-School, shopping, restraunt, grocery, &
-Grocery Store
53 Cava Mezze Grill
68 Le Pain Quotidien
16 Raku
pharmacy Restaurant and Bar radius
50 Shop House (coming soon) 67 Lebanese Taverna
29 Redwood within a .4mile
6 Cosi
21 Mamma Lucia’s
35 Sweetgreen
Advantages...
What is interesting about this community, is that all of the
interior streets are walkable and cars can only access the
area from three ally streets that lead to parking garages.
This type of arrangement allows pedestrians access to all
needs easily and become less dependent on cars.
5. Walkscore
Health
Environment
Savings
-Promotes more walkable neighborhoods
-Tool to evaluate how easy it is for people to walk to
where they want to go.
-Based on the available walking routes to nearby
ammenities.
-Short commutes reduce stress and
increase community involvement
-People weigh 6-10 pounds less
-82% of CO2 emmissions are from burning
fossil fuels
-Cars are the 2nd largest household
expense
-Health Benifits
-Good for the Environment
-Savings on household expenses
-Every 10 minutes you spend in a daily
car commute, community activity falls
by 10%
-Those that walk are typically happier
-Your feet are zero pollution transportation
machines
-One point is worth $3,000 in home value
Allendale...
Examples:
Shreveport: 38
Downtown Riverfront: 83
Allendale: 43
*9th most walkable neighborhood in shreeveport. Ability to
walk to 0.1 shops and food markets within a 5 minute
walk.
Drive Less To Live More
The walkscore of Allendale is 43, which means that
the neighborhood relies mainly on cars to get
around. This poses a problem because most of the
people living in that area have limited access to
cars. As you can see in the map there are very few
places in close proximity that one can get to easily
to take care of daily errands, such as grocery
shopping. The only store in the grocery category is
a liquor store. If Allendale was to put in more
pedestrian friendly streets and build up the stores
along that street, not only would it bring up the
walkscore, but it would increase the economy flow
within the area. With more people walking and
more available businesses in the area the community would be more engaged and people would be
healthier.
6. Bikescore
Benifits of Pedestrian Oriented Neighborhood...
-Determined by whether an area is good for biking for
a given location
-Measured by the amount of bike lanes, trails, hills,
destination, roads, and connectivity.
-$10 can be saved each day by coomuting 10 minutes by
bike
-One pound of CO2 is saved for each mile that a person
bikes to complete their daily activites.
Transit Score
-How well a place is located to public transportation.
-Usefullness of transit routes based on frequency of
travelers and distances to shopping areas.
-Becoming more active in a pedestrian oriented
atmoshpere reduces the risk of heart diesease and stroke
by 50%.
The Ideal Neighborhood...
-It cost nearly $8,000 to own a car, which is much more
costly than a bike, and bikes require no gas and less
upkeep on an annual basis.
A neighborhood that encompasses both a good bike score and transit score, would have a good defined center with a main street or boulevard for maximum walkability. The neighborhood would also be
very people oriented to increase community interactions. Alos the proposal of mixed use buildings, is
one that would bring people closer to their three basic needs: Home, Work, & Errands. Mixed use buildings would also increase the diversity of the neighborhood, which is another good benifit. If these principles were used in Allendale; a city center, pedestrian oriented, mixed use, diversity, school/work in the
same place, and complete street, Allendale would become a more well rounded neighborhood that
would invite for people to want to live there.