1) Baller magazine seeks partnership opportunities to distribute its Asian Pacific poker lifestyle content and gain member signups.
2) Partners would receive discounted pricing for members, revenue share from signups, prizes like poker lessons from pros, content from Baller, and marketing assets to promote Baller.
3) In exchange, Baller seeks to syndicate content on partner sites, gain member signups through partner promotions, and exchange advertising for contributed content from partners.
2. Introduction: About Baller Baller magazine is the Asian Pacific poker lifestyle magazine. A revolutionary new concept in poker media and seeks to bring the glitz of Vegas to the pulsating heart of Asia, in all its hedonistic glory. A departure from the dry, technical content that has traditionally been the mainstay of publications within the industry, Baller is centred around the edgy, glamorous lifestyle aspects of poker, and encapsulates the dreams, desires and aspirations of the real people who make up the poker community. The magazine is distributed in the region, in retail & casino gaming outlets. Online distribution & access is via www.ballermagazine.com For more details, please see enclosed media kit or click here
4. Overview: Partnership The aim of this document is to serve as a basis of reference in which a lucrative & mutually beneficial strategic partnership can be forged.
6. Relationship Benefits Tier 1 partners enjoy: Prizes & exclusives: Tournament passes & accommodation Meet pro poker stars session/ training* Baller Merchandise (print mags, buttons, cards) Premium discounted pricing to members Revenue share of signups Content Feed/ Exchange* Ad spaces in print magazine* *see Appendix for details
7. Pricing & Commission Premium discounted pricing To member base as below: (Prices in USD) $13.44 (6mths + 1 Trial issue) Retail: $20.94 $26.88 (12 mths + 1 Trial issue) Retail: $35.88 2) Revenue share of signups: Commission based 30% of every sale, Partner Pricing or Retail Pricing 4.03USD / 8.06USD for each member signup 6.28USD/ 10.76USD each signup for generic visitor referred
8. Content Feed To further our relationship in the long run, we'd like to do it via the means of providing beneficial content to partners: 1) Symbiotic relationship, rather passive “stick-on” banner marketing/ one-time marketing announcement attempt 2) Updated & highly relevant content can be used by partner to gain traction with readers on site, Partner may choose a selection of article content/excerpts from Baller (up to 4 choice of preferences)
10. Marketing Assets We will send out the marketing assets/tools for traffic referral/promo use in the form of: banners, text ads, email blast copy announcements on forum generic affiliate link included (for mainstream traffic) partner-affiliate signup page (for members, exclusive rates)
11. Why Baller? High quality content Asia Pacific related poker news & lifestyle – a mainstream readership appeal rather than just a poker/ gambling interest Regular Content Feed to boost traction with readers Content is appealing to male interests, a sticky site content – travel, women, lifestyle, poker. This boosts traction of readers/ audience on your site, especially the emerging mainstream appeal of poker in the Asia Pacific region/ New revenue stream at zero cost Revenue share from signups can be derived at zero costs, just from using relevant content, marketing assets & remnant ad inventories on your side. Discounted pricing exclusive to members of partner sites Discounted price that partners can offer to their members as an incentive, and additional revenue stream at the same time. Events exclusives Community engagement activity that forum/league members will enjoy – incentive for member forum participation. Print - Regional reach of Target Audience Print distribution to Asia Pacific region cities – HK, Macau, Taiwan, Seoul, Shanghai, Australia, Philippines, Indonesia, Malaysia, singapore
14. Content: Details Baller offers content/ resources: Content excerpts from magazine/current event news every fortnight (article will be summarized for concise reads) Max.of four articles per submission, indicate which content columns are of interest Section will be credited as contribution by Baller magazine, by way of link back and/or specially named section Articles/news will be current and made available to you before the actual/related article is released in print and as such, is time-exclusive
15. *Details of prizes 1) Poker training sessions Raymond Wu 90 min one-on-one training session with Raymond Wu, professional high stakes trainer with www.fiveofakind.net a poker academy based in Taiwan. Typical training charges are valued at USD 350/hour. A 90 min session is worth USD 525 Bryan Huang Member of PokerStars Team Pro Asia and one of the leading poker pros in Asia. Bryan specializes in tournament play and boasts over US$300,000 in career live tournament winnings. 2) Content Contribution & Ad Exchange Quality poker instructional may be selected for column in Baller print magazine. Materials will be credited & if suitable, ad space exchange for materials used.
16. Relationship Benefits Tier 1 partners enjoy: Prizes & exclusives: Tournament passes & accommodation Meet pro poker stars session/ training* Baller Merchandise (print mags, buttons, cards) Premium discounted pricing to members Revenue share of signups Content Feed/ Exchange* Ad spaces in print magazine* *see Appendix for details