MONEY,
       MEDIA,
         YOUR MOM’S
       PEACH COBBLER
social media marketing done right
We need
community!
BLOGSWIKIS
YOUTUBEFO
RUMSLINKED
INFACEBOOK
old way of thinking
new way of doing
new way of thinking
how to do it right




1 23
1
center around passion.
center around passion




                   shared passion.
center around passion




             be your brand aggregator
Social Media Marketing - Justin Marshall, ZAAZ
Social Media Marketing - Justin Marshall, ZAAZ
Social Media Marketing - Justin Marshall, ZAAZ
Social Media Marketing - Justin Marshall, ZAAZ
Social Media Marketing - Justin Marshall, ZAAZ
Social Media Marketing - Justin Marshall, ZAAZ
Social Media Marketing - Justin Marshall, ZAAZ
Social Media Marketing - Justin Marshall, ZAAZ
Social Media Marketing - Justin Marshall, ZAAZ
Social Media Marketing - Justin Marshall, ZAAZ
Social Media Marketing - Justin Marshall, ZAAZ
Social Media Marketing - Justin Marshall, ZAAZ
Social Media Marketing - Justin Marshall, ZAAZ
Social Media Marketing - Justin Marshall, ZAAZ
Social Media Marketing - Justin Marshall, ZAAZ
Social Media Marketing - Justin Marshall, ZAAZ
Social Media Marketing - Justin Marshall, ZAAZ
Social Media Marketing - Justin Marshall, ZAAZ
Social Media Marketing - Justin Marshall, ZAAZ
Social Media Marketing - Justin Marshall, ZAAZ
Social Media Marketing - Justin Marshall, ZAAZ
Social Media Marketing - Justin Marshall, ZAAZ
Social Media Marketing - Justin Marshall, ZAAZ
Social Media Marketing - Justin Marshall, ZAAZ
Social Media Marketing - Justin Marshall, ZAAZ
Social Media Marketing - Justin Marshall, ZAAZ
Social Media Marketing - Justin Marshall, ZAAZ
Social Media Marketing - Justin Marshall, ZAAZ
Social Media Marketing - Justin Marshall, ZAAZ
Social Media Marketing - Justin Marshall, ZAAZ
Social Media Marketing - Justin Marshall, ZAAZ
Social Media Marketing - Justin Marshall, ZAAZ
Social Media Marketing - Justin Marshall, ZAAZ
Social Media Marketing - Justin Marshall, ZAAZ
Social Media Marketing - Justin Marshall, ZAAZ
Social Media Marketing - Justin Marshall, ZAAZ
Social Media Marketing - Justin Marshall, ZAAZ
Social Media Marketing - Justin Marshall, ZAAZ
Social Media Marketing - Justin Marshall, ZAAZ
Social Media Marketing - Justin Marshall, ZAAZ
Social Media Marketing - Justin Marshall, ZAAZ
Social Media Marketing - Justin Marshall, ZAAZ
Social Media Marketing - Justin Marshall, ZAAZ
Social Media Marketing - Justin Marshall, ZAAZ
Social Media Marketing - Justin Marshall, ZAAZ
Social Media Marketing - Justin Marshall, ZAAZ
Social Media Marketing - Justin Marshall, ZAAZ
Social Media Marketing - Justin Marshall, ZAAZ
Social Media Marketing - Justin Marshall, ZAAZ
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Social Media Marketing - Justin Marshall, ZAAZ

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As a part of the Perspectives in Social Media event at ZAAZ, the Social Media Marketing presentation outlined three key points to do it right: 1) center around passion, 2) build around value, and 3) plan around strategy. It concludes with an imaginary case study illustrating how Whole Foods could use the three key points to successfully incorporate social media marketing to increase shared value around their brand, as well as open a direct channel to in-store purchases.

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