As a part of the Perspectives in Social Media event at ZAAZ, the Social Media Marketing presentation outlined three key points to do it right: 1) center around passion, 2) build around value, and 3) plan around strategy. It concludes with an imaginary case study illustrating how Whole Foods could use the three key points to successfully incorporate social media marketing to increase shared value around their brand, as well as open a direct channel to in-store purchases.

1. MONEY,
MEDIA,
YOUR MOM’S
PEACH COBBLER
social media marketing done right

2. We need
community!

3. BLOGSWIKIS
YOUTUBEFO
RUMSLINKED
INFACEBOOK

4. old way of thinking

5. new way of doing

6. new way of thinking

7. how to do it right
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8. 1

9. center around passion.

10. center around passion
shared passion.

11. center around passion
be your brand aggregator