How to Build a Social Product

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The document discusses how to build a successful social product by making sharing content as easy as possible for users. It suggests focusing on finding a type of content people want to share and designing the product to remove barriers to sharing through simplifying technical processes like coding or copying lengthy URLs. Examples provided demonstrate how earlier social platforms streamlined sharing by addressing pain points in blogging, tweeting, and URL shortening.

Technology Business

Social = Sharing
(a broad simpliﬁcation, but work with me here)

1. Make sharing stuff
easier
There is no step 2.

HTML is hard!
<html><blink>WTF?</blink></html>

Let’s review

• Find something that people want to share
• Make the processing of sharing that thing
easier then it is now

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