CBS Outdoor 5 of 5

Slide 1: Experiential Opportunities

Slide 2: Station Domination: Amstel Light Billboards Rail & Bus Street Malls Subway Furniture

Slide 3: Station Domination: Bravo Top Design Billboards Rail & Bus Street Malls Subway Furniture

Slide 4: Station Domination: Westin GCS Billboards Rail & Bus Street Malls Subway Furniture

Slide 5: Interior Train Wraps Billboards Rail & Bus Street Malls Subway Furniture

Slide 6: Outdoor works with other media as well… OOH = Impact!

Slide 7: FRAGMENTATION Some advertising isn’t working like it once did Medium 1970 2005 TV Channels per HH 7 80+ Magazine Titles 9,500 25,000+ Radio Stations 6,500 12,000+

Slide 8: CONSUMER CHOICES Consumers can choose their content on-demand

Slide 9: CBS Out-of-Home Program w/ Spot TV Schedule Target: Adults 18+ Market: Los Angeles DMA CBS Outdoor Hypothetical CBS Outdoor Reduced Spot TV MEDIA TYPE: OOH Program + Spot TV Bulletins & Shelters Schedule Schedule & KSBPs Reduced Spot TV Monthly Cost $1,504,878 $1,505,227 $935,695 $569,183 1,100 GRPs (20 # of Units/GRPs 1,445 GRPs 552 GRPs 346 GRPs Bulletins + 115 Shelters + 325 KSBPs) % Reach DMA 96.2% 72.9% 66.3% 88.7% 3+ Eff. Reach 89.1% 58.2% 47.0% DMA 73.4% Avg. Frequency 15.0x 7.6x 5.2x 12.4x # of Imp. 184,800,000 70,356,000 44,025,000 140,774,000 $8.14 CPM (Imp.) $21.39 $21.25 $4.04 Notes: The hypothetical Spot TV budget was set to approx. $1.5million. CBS OOH Program: 2007 4-Week Planning Rates CBS Outdoor Bulletin Coverage: Los Angeles, Orange County, Riverside & San Bernadino Counties, CA. CBS Outdoor Shelter Coverage: Los Angeles County CBS Outdoor Bus Coverage: Los Angeles & San Bernadino Counties Spot TV CPPs: SQAD-MMG 3rd Qtr. 2007 Estimates Spot TV GRP distributions: 25% Daytime, 25% Primetime, 25% Early Fringe and 25% Late Fringe

Slide 10: TV’s Light Viewers are Similar to Outdoor’s Heaviest Drivers 4% 100% 9% 22% 80% 19% 22% 60% 28% 21% 40% 20% 40% 20% 15% 0% % of TV Viewing % of Miles Driven - Media Audit, OAAA

Slide 11: Outdoor Makes Radio VISUAL

Slide 12: Higher Vehicle Mileage = More Time With Radio 3:27 3.5 (hr:min) 3 2:50 2:45 (hr:min) (hr:min) 2.5 2 Hours 1.5 1 0.5 0 1 - 99 100 - 260 261 or More Vehicle Vehicle Vehicle Miles Miles Milers Per Week Per Week Per Week Source: 2003 Arbitron Inc./Edison Media Research In-Car Study

Slide 13: 80% of Heavy Outdoor Viewers Listen to the radio during rush hour 80% 80% 70% 60% 64% 62% 50% 40% 30% 20% 10% 0% 5am-10am 3pm-7pm Combined Source: Media Audit

Slide 14: Outdoor Compliments Magazine Graphics

Slide 15: Outdoor Compliments Magazine Graphics

Slide 16: Outdoor Cuts through Newspaper Clutter Average Daily Media Time Spent (Hours:Minutes) 2:12 1:10 0:41 In-Car Internet Reading Newspaper Source: 2003 Arbitron Inc./Edison Media Research In-Car Study

Slide 17: OUTDOOR Stands Alone as an Overall High Impact Media Buy

Slide 18: Thank You!