The document discusses various out-of-home advertising media formats including billboards, buses, transit shelters, furniture, and new interactive technologies that can be applied to walls, buses, and transit stations to engage customers in advertising messages in an entertaining way. These innovative formats allow brands to create immersive and engaging experiences through animated, interactive, and sensor-based media.

1. Innovations

2. Billboards Rail & Bus Street Malls Subway Furniture Lenticular Buses

3. Billboards Rail & Bus Street Malls Subway Furniture Lenticular Dioramas

4. Electroluminescent Applications Lightweight, flexible, and luminescent material Automatically turns off in bright sunlight and functions on a low level of energy. Can be animated in entirety or with small “appliqué” components.

5. Electroluminescent Applications

6. Electroluminescent Applications

7. Interactive Shelters

8. Listening Posts Riders and passersby can “plug in” directly to OOH media format Sample exclusive content and interact with an advertising message Available inside trains and along platforms “ PLUG IN” SAMPLE

9. Wall FX WallFX technology projects a vibrant image onto an oversized wallscape Allows for fluid movement and “real-time” interaction with graphics Responds to commuters’ body movements and creates an entertaining and engaging brand immersion for all passersby

10. Malls

11. New Media Formats

12. Mall Dominations