Browse through the sales pitch in which we presented how Central Bank of India could Tip Toe in Social Media and Leverage it for Customer Retention and Acquisitions.

1. Social Media Strategy

2. Social Media- where your customers are!
INDIA
is
Changing!
Are You?

3. Hair Raising Facts of Social Media

4. Social Media Channels Statistics

5. Banking 2.0 – The Big Shift

6. Online Banking
People are doing Fund Transfers, RTGS, buying Groceries to Gadgets, Clothes to Cars.
Online!

7. Mobile Banking
The new tool people use for Bank transactions. SMS Services Redefining banking.

8. Relationship Banking
Customer Services going beyond complaints handling. Dedicated resource allocation.
Focus is to give your Customers an experience they deserve.

9. How your friends are leveraging Social Media!
Competitor
Analysis
What Indian
Banks are
doing on
Social Media?

10. ICICI Bank & Financial Services

11. Report Card
Social Facebook
Likes Share Followers
Twitter
Tweets
LinkedIn
Followers Employees
YouTube
Views Subscribers
Score 483277 28654 5319 8742 39982 22825 188138 178
Content Distribution Overall Verdict
Product Engagement
Fun Factor
Topicality
Customer Service
General Info
Quiz and Contests
Media Visual Appeal

12. IDBI Bank
IDBI Bank

13. Report Card
Social Facebook
Likes Share
Twitter
Followers Tweets
LinkedIn
Followers Employees
YouTube
Views Subscribers
Score 651645 3008 15380 824 5207 3182 83564 7440
Content Distribution Overall Verdict
Product Engagement
Fun Factor
Topicality
Customer Service
General Info
Quiz and Contests
Media Visual Appeal

14. HDFC Bank

15. Report Card
Social Facebook
Likes Share Followers
Twitter
Tweets
LinkedIn
Followers Employees
YouTube
Views Subscribers
Score 114569 3212 3965 4839 31006 20196 55438 131
Content Distribution Overall Verdict
Product Engagement
Fun Factor
Topicality
Customer Service
General Info
Quiz and Contests
Media Visual Appeal

16. Kotak Mahindra Bank

17. Report Card
Social Facebook
Likes Share
Twitter
Followers Tweets
LinkedIn
Followers Employees
YouTube
Views Subscribers
Score 9102 183 440 1741 9756 5821 10228 14
Content Distribution Overall Verdict
Product Engagement
Fun Factor
Topicality
Customer Service
General Info
Quiz and Contests
Media Visual Appeal

18. Central Bank of India
Social Media
Sentiment
Online
Diagnosis

19. Last 30 Days
Total No. of Mentions of Central Bank of India on Social Media
843
62.7% Mentions, only on Twitter

20. What People are Tweeting about CBI
Negative Positive

21. How Social Media Platforms React?
Sustained
Information Brand
engagement / SEO
dissemination Building
conversation
Gradual Rapid

22. Recommended Content Distribution
Phase 1
Phase 2

23. Launch buzz
Blogs Contests
Wikis Offline Events
Seedings
Phase 1
Taking the first Steps in Social Media

24. Facebook- Kick the Buzz
Imaginary Creative depiction
What can be better than
opening a dialogue with your
Customers After 100 Years of
Existence.
Integration with Twitter
100 Years Celebration Tab with and YouTube
Features like Heritage Quiz, 100
reasons to bank with us and a
customer Support Initiative

25. Facebook- Shedding the Conventions
Introducing your staff. Write up about a
Day in his/her life at office to show the
hard work which goes in to extend Services.
Such Posts have worked magic for
organizations globally
Shedding the image of Conventional Nationalized Bank to give
a Brand new Young and Customer Friendly image to Young
Audience and NRIs

26. Facebook- Quiz, Contests & Banking Tips
Contests to Reach more people
and get them talking about us!
Useful Tips on investment & banking
Heritage Quiz
to make them
familiar

27. Twitter- The New ‘TouchPoint’
Launch of CBI’s own Impulse Customer Care handle
Customers will find a new
face of Central Bank’s
customer support in the
form of Tweet-Bird!

28. Twitter- The ‘Fastest’ Troubleshooter
Central Bank of India- All Ears to their Customer on Twitter
Quick Customer
Query disposal
mechanism will result
in high customer
satisfaction and Brand
Dependability

29. Twitter- Contest, Campaigns & Products
Central Bank Of India- Trending Ahead!
Integration Contests and Quiz to spark a conversation and trend
with
Facebook
& YouTube
Photo Product
Blogging and Promotions
Promotional on Twitter
Campaigns

30. Blogs- The Subtle Marketing
Creating buzz,
building brand
recognition and
driving traffic
through blogs

31. Blogs- Hitting many birds with one stone
Blogs Effects
 Tips on Smart Banking  Recommendations > Promotions
 NRIs Investment Tips  Third Party Responses resulting in
 Dos and Don'ts of Online banking better Brand Creditability
 Stocks and Related Tips  Better Rankings Due to Original
Content
 Snowball Blogging on Banking
 Better Engagement and Brand
 Troubleshooting FAQs Presence

32. Wikis- Bible of Information
Wiki Articles on-
Bank and its History and heritage
Founder and Important Leaders in Bank
Bank Schemes and products
NRI Services Portfolio
Branches and ATM- Location and
Descriptions

33. Seedings- Driving Traffic ‘Organically’
Triggering Discussions on Investment Forums
Writing Third Party Responses
Starting Threads on Banking Forums
Planting Hyperlinks on the most Visited
Websites
Writing Neutral Reviews on Discussion Boards
Cross-Linking FB page, Twitter Handle with the
most popular ones.

34. Phase 2
Pressing the Gas Paddle

35. YouTube- CBI’s own Video Channel
Phase II will be
triggered with the
official channel of
Central Bank of India
on YouTube- World’s
Second Largest Search
Engine.

36. YouTube- Videos and More!
Promotional Videos, TV
Commercials and Product Videos
Facebook and Twitter Integration
Video Blogs of Bank’s
Important and Senior
Officials and Important
People from Banking
Industry

37. YouTube- Customer’s Destination
A mascot can be created as banking Videos on Banking Made Easy, Safe Online
advisor for young investors and NRIs
Transaction Guide etc. to keep Viewers Engaged
and videos can be uploaded

38. LinkedIn- Professional’s Paradise
Launch of LinkedIn profile and
Group will put CBI in the reach of
Professional Netizens and NRIs
LinkedIn is the most preferred destination for
working Professionals and is also the fastest
growing professional Network

39. LinkedIn- HR Solutions
LinkedIn has emerged as biggest HR solution and tool for
Organizations worldwide
Webinars Discussion Virtual
Boards Brainstorming

40. Presence on G+ will be maintained Primarily to
make Central Bank of India Search Friendly
Eye Catching Related Conversations
Bio Circles on Hangouts

41. Mobile Marketing- The Next Big Thing
Indian Users are now
available on mobiles
and using Swiss-knife
like all-in-one
Smartphones

42. Mobile App- CBI goes Handy!
Developing and Publishing Mobile
apps for iTunes and Android market
Will include-
 Banking Services
 Branch and ATM Locator
 Social Badges
 Banking FAQs
 Quiz and Games on Investment & Banking
 Financial News Updates

43. Forums for Online Reputation Management
Forums make the most Forums can be used in Multi-Faced
effective subtle marketing manner for Brand Building and
Channel promotions.
Answering Questions on Starting a fresh new forum
various Forums to promote Products
Promoting CSR activity Starting Community
through Charity Forums Building Forum
Forums on Current Facilitating Young
Affairs Talent through Forums

44. Execution Plan
Execution Strategy Overview This is a Proposed Execution
Strategy, Can be altered to the needs
Phases- Phase 1 Phase-2 of Organization.
Duration 4 months 3 months
Presentation for the same can be
Paid Ads Yes No arranged at Client’s Convenience.
Continuity Yes Yes
Insights Monthly Bi-Monthly Cost and Terms & Conditions can be
Revision Quarterly Monthly disclosed after assessing the exact
requirements of Client.

45. For Buzzooka Consulting-
Somesh Jagga | +91.955.533.6445
Somesh.jagga@buzzooka.in | www.buzzooka.in