AppLyst is the Mobile App that Organizes your College Application Process. It is the :TripIt" of College Applications

1. The AppLyst Story
THE COLLEGE APPLICATION APP
Contact: Solly Tamari, CEO. stamari@applyst.me. +972-54-6136911

2. Doron Graduates from East Brunswick
High School (2007) and Goes to
University of Maryland (UMD)
• During his Junior Year in
High School he started
applying to Colleges
• Doron Applied to 12
Universities…

3. In the U.S. This is a Big Problem
• Applications
• Request and
send grades
• Test scores
• Letters of
recommendation
• Essays
• Extracurricular
activities
• School visits
• Interviews
• Financial aid
forms
• Send final
transcript

4. Big Problem – Large Opportunity
• 5 Million students register to a U.S.
Undergraduate College every year
• It’s a long, complicated, stressful and
expensive process
• 1 out of 4 teenagers submitted
7 or more college applications.
Sources: United States Census Bureau 2012
CBS News – Latest Trends in College Admissions
Marketplace.org - Education

5. 70%
of Students want a Mobile App to Track Their College Application
(Survey by Cappex)

6. AppLyst Was Born:
The Mobile App
that “Manages and
Tracks your
College
Application”
Let’s see how it works…
The
“Tripit” of
College
Apps…
“Tripit” is a Trademark of Concur

7. So how
does
AppLyst
work?
This is the main or
Home Screen,
where you can
navigate through the
application.

8. Next step – year you are in now
After filling in your
name and email,
select which year
you are in from the
dropdown menu.
This will determine
the Due Dates and
Push Notifications

9. Next step – chose a college
Now choose one or
more colleges that you
want to track.
In this case we chose
the University of
Maryland.
You can see some
initial information on the
college.

10. Next step –
get college
tasks &
deadlines
Once I hit “Start
Tracking my Progress”,
the app automatically
downloads all the
pertinent information for
the selected college,
including Due Dates
and other needed
information, and creates
My Tasks list..

11. Next step – create/edit tasks
I can create my own
tasks, or edit and
change existing tasks.
The “Description” also
gives me more
information. It also
syncs with my calendar
and sends Push
Notifications…

12. Final step – I’ve Been Accepted!
After I have successfully
completed all my
applications to my
selected colleges,
hopefully I will also get
the message:
YOU HAVE BEEN
ACCEPTED TO THE
COLLEGE OF YOUR
CHOICE.

13. AppLyst Summary
Knows the updated process
Has the updated deadlines
Provides alerts and push notifications
Stores your files and data
Shares with Family and Friends

14. Competitors How our solution is better
ApplyKit Early Stage – No mobile
Next Tier Education Available in Fall 2014
College Application Organizer No College information. You need to enter the data.
College Prowler No App. Helps select college. No Tasks
About.com No check list, No app, fairly general
SelectSmart They select colleges. No task tracking
Competitive landscape
NOTE: Only the top three are direct competitors. The three are new companies.

15. AppLyst business model
 Freemium
Free – Up to 2 Colleges. Includes ads
Premium – Unlimited Colleges- $9.95
Premium – Family Plan - $15
Future –
Upsell to growing customer base
Monetize on Big Data

16. AppLyst only –
Financial projections
(See Next Slide for $100M Sales)

17. So how do we get to
$100 million in sales?
We provide additional answers/services to our customers throughout their lives.
HowDoI??
ApplytoUndergraduateSchool?USEAPPLYST!
ApplytoGraduateSchool?USEAPPLYST2
ManagemyScheduleandHomework?
ManagemyJobSearch?
GetMarried?
SearchforaHome?
MovetoAnotherCountry?
ManagemyChildrens'Vaccinations?
StartaBusiness?
StartaFlowershopinNewYork?StartaBarinParis?
GetDivorced?
Age? 16-22 21-30 18-30 22-35 24-32 24-35 25-40 26-40 30-45 30-45 30-45 45-60

18. The Team
Doron Tamari
Mktg & Sales
Solly Tamari
Founder & CEO
Eric Shorr
CTO
Mike Telem
Advisor
Fifth Start-up, sold
two. One reached
$40M in Sales.
Previously CEO of
Omnitech, TPM,
Effective Education,
Business Equipment,
E-Z-Safe. PMP
Over 10 years of
Mobile and Web
programming &
R&D in the US
and Israel.
BS in
Engineering –
UC Merced.
Hands-on
Admissions,
Marketing and
Online Content
Development.
MA. BS in
Marketing &
Intl. Business.
VP & Co-
Founder of
Insightera. Sold
company to
Marketo. MBA
Ittai Artzi
Consultant -
Software Architect
Expert in information
Retrieval and Text
Mining. Former CIO
of Shabak (ISA).
B.A in mathematics
and natural science.

19. Current Status and What We Need
 Received $50,000 pre-seed investment
 Beta on Apple App Store
 Seeking $500K for Development and Marketing
 Time-to-Market: 4-6 Months from funding

20. Thank you for watching the AppLyst presentation
Solly Tamari
“It Takes a Lot of Sophistication to Create Simplicity”