Can adverts influence your behaviour? To examine the role of the mass media in socialisation.
Television adverts <ul><li>http://www.youtube.com/watch?v=C836r0pSuO4 </li></ul><ul><li>http://www.youtube.com/watch?v=_r8...
Mass media and socialisation <ul><li>Gunter argued that the media can have subtle influences on behaviour. </li></ul><ul><...
Media and identity <ul><li>Socialisation also plays an important role in developing our identities. </li></ul><ul><li>Ther...
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SociologyExchange.co.uk Shared Resource

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SociologyExchange.co.uk Shared Resource

  1. 1. Can adverts influence your behaviour? To examine the role of the mass media in socialisation.
  2. 2. Television adverts <ul><li>http://www.youtube.com/watch?v=C836r0pSuO4 </li></ul><ul><li>http://www.youtube.com/watch?v=_r8LHP4nY30 </li></ul><ul><li>http://www.youtube.com/watch?v=wYFmdlzff98&feature=related </li></ul>Watch the following adverts and write down 5 things on the messages they show for each advert .
  3. 3. Mass media and socialisation <ul><li>Gunter argued that the media can have subtle influences on behaviour. </li></ul><ul><li>Repeated over time, washing up liquid adverts could encourage the idea that decisions about washing up are best made by women and car adverts could encourage the idea that decisions about cars are best made by men. </li></ul>Do you agree with this theory?
  4. 4. Media and identity <ul><li>Socialisation also plays an important role in developing our identities. </li></ul><ul><li>There are choices we make about our identity, how we see ourselves and how we want others to see us. </li></ul><ul><li>The media can influence these as the ways that we ‘learn’ about an identity (e.g. dance music and clubbing) can be through magazines. </li></ul>
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