This document discusses how social media and events are interconnected. It is authored by Scott Niesen, who has over 20 years of experience managing corporate communications and marketing. He discusses how event attendance has declined in recent years but maintaining customer intimacy through events can still provide value. The document also provides tips on how to use social media to build engagement before, during and after events. This includes connecting with attendees, hosting conversations and extending the event experience online. Metrics are suggested to measure the impact of social media strategies on events.
12. “Many marketers will look to cut
budgets in the next few weeks and
while the pressure to cut trade shows
and events will be high, keeping the
intimacy with customers will pay
dividends, even during a recession.”
G.Oliver Young - Forrester
13.
14. PEERS &COLLEGUES 84% IMPORTANCE OF EACH SOURCE
INFORMING PURCHASE DECISION
VENDOR, TRADE, PROFESSIONAL 80%
WEBSITES
BUSINESS PUBLICATIONS 77%
DIRECT VENDOR SALESPERSON 75%
CONSULTANTS, VALUE ADDED 68%
RESELLERS
INDUSTRY EVENTS, TRADE SHOWS 65%
CONFERENCES
SOCIAL NETWORK SITES, ONLINE 64%
COMMUNITIES
NEW OUTREACH IS
INTERACTIVE MEDIA – PODCASTS, 61%
ONLINE VIDEO
CHANGING THE GAME
EMAIL - NEWSLETTERS 60%
WEBINARS 60%
VENDOR/INDUSTRY BLOGS 57%
ANALYST FIRMS 56%
BROADCAST 42%
DIRECT MAIL 41%
SOURCE: FORRESTER RESEARCH ENTERPRISE & SMB HARDWARE SURVEY NA & EUROPE – Q3 2008
15. GETTING MORE FROM
YOUR EVENTS WITH
SOCIAL MEDIA
BEFORE | DURING |AFTER