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Social Media Meets Marketing Events Face to Face

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Using social media to maximize ROI on marketing events. A case study of the 2009 Web 2.0 Expo use of FaceBook, LinkedIn and Twitter to build community.

Published in: Business, Technology
  • Hy guys you should take a look at http://www.reallifeconnect.com they have cool social media marketing solutions for events.
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  • I am interested to see what the differences are between social media events and trade-show events. Are the relationships different? Are the demographics different? Do different industry respond better? Interested on your long experience and your thoughts on this.
    Laura Chattington
    www.DentalMarketingGuaranteed.com
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  • I don't know who you are, but you have hit the nail on the head as to where 'Getting the Word Out' Advertising is going with your presentation on Social Media. Kudos to you.
    Simon W Rosenberg
    www.DrSimonRosenberg.com
    www.InternetDentalEnterprises.com
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Social Media Meets Marketing Events Face to Face

  1. FACE TO FACE SOCIAL MEDIA & EVENTS scott niesen scott.niesen@comcast.net twitter: @sniesen
  2. WHO IS THIS GUY? MANAGED CORPCOM & MARCOM FOR MORE THAN TWO DECADES
  3. WHO IS THIS GUY? MANAGED/PARTICPATED IN MORE THAN 50 EVENTS FIRST TO LAND LAST TO LEAVE
  4. WHO IS THIS GUY? USING SOCIAL MEDIA SINCE 2004
  5. WHO IS THIS GUY? OH… AND I MARRIED AN EVENT PLANNER
  6. WHAT I’VE LEARNED ALL CAREERS LEAD TO EVENT PLANNING
  7. TRADE SHOW ATTENDANCE IN 2008
  8. -5%
  9. -10%
  10. 2009 IS -22% WORSE
  11. $16 TO $24 SQ. FT.
  12. “Many marketers will look to cut budgets in the next few weeks and while the pressure to cut trade shows and events will be high, keeping the intimacy with customers will pay dividends, even during a recession.” G.Oliver Young - Forrester
  13. PEERS &COLLEGUES 84% IMPORTANCE OF EACH SOURCE INFORMING PURCHASE DECISION VENDOR, TRADE, PROFESSIONAL 80% WEBSITES BUSINESS PUBLICATIONS 77% DIRECT VENDOR SALESPERSON 75% CONSULTANTS, VALUE ADDED 68% RESELLERS INDUSTRY EVENTS, TRADE SHOWS 65% CONFERENCES SOCIAL NETWORK SITES, ONLINE 64% COMMUNITIES NEW OUTREACH IS INTERACTIVE MEDIA – PODCASTS, 61% ONLINE VIDEO CHANGING THE GAME EMAIL - NEWSLETTERS 60% WEBINARS 60% VENDOR/INDUSTRY BLOGS 57% ANALYST FIRMS 56% BROADCAST 42% DIRECT MAIL 41% SOURCE: FORRESTER RESEARCH ENTERPRISE & SMB HARDWARE SURVEY NA & EUROPE – Q3 2008
  14. GETTING MORE FROM YOUR EVENTS WITH SOCIAL MEDIA BEFORE | DURING |AFTER
  15. CONNECTION CONVERSATION EXTENSION
  16. IT’S FREE
  17. SORT OF
  18. DOESN’T COST MUCH
  19. BUT
  20. IT TAKES WORK
  21. ANATOMY OF A WEB 2.0 EVENT
  22. IF YOU BUILD IT THEY WILL COME… MAYBE.
  23. EVENT MANAGEMENT TAKING THE LEAD
  24. BUILD THE BUZZ
  25. PUTTING IT ALL TOGETHER 4,966 FANS
  26. 545 MEMBERS
  27. 10,989 FOLLOWERS 1,230 UPDATES
  28. BUILD THE BUZZ ORGANIZERS SPEAKERS PARTICIPANTS
  29. LEAD & JOIN THE CONVERSATION
  30. 700 TPH
  31. SHARE THE LOVE SET THE CONTENT FREE
  32. SHARE THE PITCH
  33. SHARE THE PITCH
  34. SHARE THE PITCH
  35. SHARE THE PICS
  36. SHARE THE VIDEOS
  37. IT’S ALL MEASURABLE
  38. START OVER
  39. WHAT NOW?
  40. LEARN THE TOOLS
  41. CREATE THE MIX
  42. EXPERIMENT
  43. MEASURE
  44. WHERE NOW?
  45. THE EVENT COMES TO YOU
  46. PARTICIPATION WITHOUT EXHIBITING
  47. THE UNCONFERENCE
  48. INTIMATE CONFERENCE
  49. EVEN PLAYING FIELD
  50. POWER TO THE ATTENDEES
  51. thanks scott niesen scott.niesen@comcast.net twitter: @sniesen http://marketinggoon.wordpress.com

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