Seven Ideas for rNews<br />Stuart Myles<br />Deputy Director of Schema Standards, Associated Press<br />@smyles<br />
What’s the problem?<br />
Story components which are obvious to a person…<br />STORY<br />PHOTO<br />
… are not so obvious to a machine parsing HTML<br />STORY<br />PHOTO<br />
Writing a “scraper” for one site isn’t too hard<br />(Although they can be brittle)<br />But there are thousands of news s...
Publishers who use rNews make it easier<br />for programmers  to work with news on the web<br />Publishers can learn and b...
Some ideas for taking the plunge into rNews<br />
rNews Idea #1:<br />Better News Search<br />Richer metadata and presentation across news sites<br />No API required<br />
rNews Idea #2: Better Ad Placement<br />Leverage metadata,<br />not just text<br />Avoid unfortunate juxtapositions<br />
rNews Idea #3: Better analytics<br />Javascript libraries can extract richer news metadata<br />Content item analytics - m...
rNews Idea #4:<br />Leverage news metadata for bookmarks<br />Automatically tag based on publisher classifications<br />Ri...
rNews Idea #5: “Nutritional Labels” for News<br />Automatically generate summaries of key metadata<br />Improved transpare...
rNews Idea #6:<br />Build alerting services using publisher metadata<br />Alert me every time {this story} is updated.<br ...
rNews Idea #7: Enrich your API with displayable metadata<br />Your JSON API can deliver ready to display HTML<br />Without...
Any publisher – large or small – can create an API<br />Just alter your web templates to add rNews markup<br />APIs open u...
Experiment with rNews and let us know what you think!<br />http://dev.iptc.org/rNews<br />
Seven Ideas for rNews<br />http://dev.iptc.org/rNews<br />Stuart Myles<br />Deputy Director of Schema Standards, Associate...
hNews and rNews are two ways to solve the same problem<br />Labeling publishing metadata using “pure” web technologies<br />
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Seven rNews Ideas

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Seven Ideas for making use of IPTC's rNews for publishing metadata in HTML.

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  • Seven rNews Ideas

    1. 1. Seven Ideas for rNews<br />Stuart Myles<br />Deputy Director of Schema Standards, Associated Press<br />@smyles<br />
    2. 2. What’s the problem?<br />
    3. 3.
    4. 4. Story components which are obvious to a person…<br />STORY<br />PHOTO<br />
    5. 5. … are not so obvious to a machine parsing HTML<br />STORY<br />PHOTO<br />
    6. 6. Writing a “scraper” for one site isn’t too hard<br />(Although they can be brittle)<br />But there are thousands of news sites on the web…<br />
    7. 7. Publishers who use rNews make it easier<br />for programmers to work with news on the web<br />Publishers can learn and benefit from<br />innovative uses of their news<br />
    8. 8. Some ideas for taking the plunge into rNews<br />
    9. 9. rNews Idea #1:<br />Better News Search<br />Richer metadata and presentation across news sites<br />No API required<br />
    10. 10. rNews Idea #2: Better Ad Placement<br />Leverage metadata,<br />not just text<br />Avoid unfortunate juxtapositions<br />
    11. 11. rNews Idea #3: Better analytics<br />Javascript libraries can extract richer news metadata<br />Content item analytics - more granular than per page<br />
    12. 12. rNews Idea #4:<br />Leverage news metadata for bookmarks<br />Automatically tag based on publisher classifications<br />Richer presentation – title, thumbnail, lede, date<br />
    13. 13. rNews Idea #5: “Nutritional Labels” for News<br />Automatically generate summaries of key metadata<br />Improved transparency and trust<br />
    14. 14. rNews Idea #6:<br />Build alerting services using publisher metadata<br />Alert me every time {this story} is updated.<br />Alert me when a picture from {these sources} is published after {this date and time} with {this word} in the caption.<br />
    15. 15. rNews Idea #7: Enrich your API with displayable metadata<br />Your JSON API can deliver ready to display HTML<br />Without discarding your publishing metadata<br />
    16. 16. Any publisher – large or small – can create an API<br />Just alter your web templates to add rNews markup<br />APIs open up innovation by letting programmers and publishers partner<br />rNews levels the playing field<br />YOU can dream up more ideas for rNews<br />
    17. 17. Experiment with rNews and let us know what you think!<br />http://dev.iptc.org/rNews<br />
    18. 18. Seven Ideas for rNews<br />http://dev.iptc.org/rNews<br />Stuart Myles<br />Deputy Director of Schema Standards, Associated Press<br />@smyles<br />
    19. 19.
    20. 20. hNews and rNews are two ways to solve the same problem<br />Labeling publishing metadata using “pure” web technologies<br />
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