The document discusses seven ideas for using rNews, a standard for labeling publishing metadata using web technologies. It proposes using richer metadata for better news search across sites without APIs, more granular analytics than per page, automatically tagging bookmarks based on publisher classifications, generating summaries of key metadata for transparency, building alert services using publisher metadata, and enriching APIs with displayable metadata. The document encourages publishers both large and small to experiment with rNews.

1. Seven Ideas for rNews Stuart Myles Deputy Director of Schema Standards, Associated Press @smyles

2. What’s the problem?

4. Story components which are obvious to a person… STORY PHOTO

5. … are not so obvious to a machine parsing HTML STORY PHOTO

6. Writing a “scraper” for one site isn’t too hard (Although they can be brittle) But there are thousands of news sites on the web…

7. Publishers who use rNews make it easier for programmers to work with news on the web Publishers can learn and benefit from innovative uses of their news

8. Some ideas for taking the plunge into rNews

9. rNews Idea #1: Better News Search Richer metadata and presentation across news sites No API required

10. rNews Idea #2: Better Ad Placement Leverage metadata, not just text Avoid unfortunate juxtapositions

11. rNews Idea #3: Better analytics Javascript libraries can extract richer news metadata Content item analytics - more granular than per page

12. rNews Idea #4: Leverage news metadata for bookmarks Automatically tag based on publisher classifications Richer presentation – title, thumbnail, lede, date

13. rNews Idea #5: “Nutritional Labels” for News Automatically generate summaries of key metadata Improved transparency and trust

14. rNews Idea #6: Build alerting services using publisher metadata Alert me every time {this story} is updated. Alert me when a picture from {these sources} is published after {this date and time} with {this word} in the caption.

15. rNews Idea #7: Enrich your API with displayable metadata Your JSON API can deliver ready to display HTML Without discarding your publishing metadata

16. Any publisher – large or small – can create an API Just alter your web templates to add rNews markup APIs open up innovation by letting programmers and publishers partner rNews levels the playing field YOU can dream up more ideas for rNews

17. Experiment with rNews and let us know what you think! http://dev.iptc.org/rNews

18. Seven Ideas for rNews http://dev.iptc.org/rNews Stuart Myles Deputy Director of Schema Standards, Associated Press @smyles

20. hNews and rNews are two ways to solve the same problem Labeling publishing metadata using “pure” web technologies