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IPTC Machine Readable Rights for News and Media: Solving Three Challenges with Licensing Content

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How News and Media Publishers Can Optimize their Content Licensing by Adopting Standard Machine-Processable Rights

Presented at IPTC's Spring 2018 meeting

Published in: Technology
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IPTC Machine Readable Rights for News and Media: Solving Three Challenges with Licensing Content

  1. 1. SOLVING THREE CHALLENGES WITH LICENSING CONTENT How News and Media Publishers Can Optimize their Content Licensing by Adopting Standard Machine Processable Rights
  2. 2. THREE NEWS AND MEDIA RIGHTS CHALLENGES Many organizations license content from third parties. This leads to three challenges: 1. Can I publish this content to this website, device or location? 2. How do I minimize my content licensing costs? 3. Can I license my archived content to someone else? Each of these are questions about content rights – permissions, restrictions and duties
  3. 3. IS THIS CONTENT USE PERMITTED? Just because I have access to the content doesn’t mean I can use it in a particular way  Editorial feeds may be available, but not allowed to be republished  Publishers license content for a particular publication, but does that permit reuse in sister publications?  Time limits and embargos  Territorial restrictions  Media and platform restrictions  Competitor restrictions Am I complying with any required duties?  Do I have to provide a credit?  Are there any additional fees involved?  Do I need to report back on usage?
  4. 4. HOW TO MINIMIZE CONTENT LICENSING COSTS? How much will it cost to use a particular piece of content in a particular way?  Can I find similar content with a lower price point?  Can I strike volume deals for the content with a bundle of rights? Have I already licensed this content?  If so, can I use it again for this purpose, with the same license?  What is the term, territory, media and use permitted? How do I minimize the amount of manual work required to handle licensing?  How can I efficiently handle video bundles - footage, music, model releases, property releases?  How can l automatically evaluate copyright clearances for content, to enable auto- publishing?
  5. 5. CAN I SHARE OR SELL MY ARCHIVE CONTENT? Am I permitted to share or sell content from my archive?  Third party content may permit re-licensing of content – for additional fees Even “my” content may contain 3rd party content  A text item may link to photos, video or audio supplied from another publisher  A video or audio piece may consist of 3rd party clips  Does the content itself make use of copyright works – such as music, art works or buildings?  Do I have releases from anyone depicted in an item? Does the license originally granted for a content item still apply?  At this time and for the required territory and use?
  6. 6. RIGHTS CHALLENGES How to increase efficiency?  Eliminate manual review of copyright clearances  Reduce costs by automatically optimizing content selection  Track licensed content, to increase reuse and minimize costs How to reduce legal risks?  Avoid inadvertent rights infringements  Enforce and relay rights for partner content How to leverage licensing opportunities?  Determine whether you can share or sell a piece of content from your archive
  7. 7. WHAT IS DIFFERENT ABOUT RIGHTS METADATA? Rights are a different kind of metadata from, say, headline or descriptive metadata Two kinds of rights  The contract, which could apply to thousands or even millions of pieces of content  The per-item permissions, restrictions and duties Rights are very specific to the publisher / client relationships  Rights can change independently from the content  Different parts of a piece of content can have different permissions, restrictions and duties Rights are often complex  Rights metadata requires sophisticated data structures to represent them accurately and usefully  Processing rights metadata correctly is therefore harder than most kinds of
  8. 8. HOW TO REPRESENT RIGHTS METADATA? Editors notes  The main way it is done today Make up your own machine-processable representation  As codes embedded in content Use an existing standard?  Picture Licensing Universal Standard PLUS https://www.useplus.com/  Creative Commons https://creativecommons.org/  RightsStatements.org http://rightsstatements.org/  RightsML http://rightsml.org
  9. 9. COMPARING RIGHTS REPRESENTATIONS Key Requirements Editors Notes Proprietary Codes PLUS CC RightsStatements.org RightsML Increase Efficiency No Yes Yes No Yes Yes Reduce Legal Risks No Yes Yes No Yes Yes Leverage Licensing Opportunities No Maybe Maybe Maybe Maybe Yes Represent Contracts No No No No No Yes Represent Per Item Restrictions Yes Yes Yes No Yes Yes Vary Rights Independently from Content No No No No Yes Yes Apply Rights to Different Parts of Content Maybe Yes Yes No No Yes Represent Complex Rights Yes No No No No Yes
  10. 10. IPTC RIGHTSML RIGHTS EXPRESSION FOR THE MEDIA INDUSTRY Rights expression language Machine processable permissions, restrictions and duties Tuned to the needs of the news and media industry IPTC standard https://iptc.org/standards/rights ml/ Founded on W3C ODRL https://www.w3.org/TR/odrl- model/
  11. 11. IPTC RIGHTSML: A COMPREHEN SIVE RIGHTS STANDARD Supports all use cases - from simple to complex Designed for all media types  Can be "embedded" within an asset – ideal for photo, video and audio binaries  Or referenced remotely – for example in a rights registry  Or an accompanying file – for cross media publishing Can be used with a variety of metadata formats  IPTC photo metadata, NewsML-G2, Video Metadata Hub  And many others Supports a range of modern technologies  XML, JSON-LD, RDF out of the box  And a data model structured to support any others
  12. 12. MACHINE PROCESSA BLE RIGHTS: INCREASE EFFICIENCY , REDUCE LEGAL RISKS Compared to the use of editors notes to convey content restrictions… … any machine processable representation will improve efficiency •No longer necessary to review each item to determine what restrictions there might be •No need to remove rights statements from captions or scripts •Machine processable rights are key for auto publishing … and reduce legal risks •Just like any other manual process, rights clearance is prone to human error •Converting to machine processable rights entails squeezing out ambiguity in the current expressions
  13. 13. CONTRACTS, PER ITEM RESTRICTIONS, REUSE Just like editors notes, adding codes to your content to indicate permissions works for per item restrictions and duties  The codes could be a standard like PLUS or rightsstatements.org or proprietary to your organization  Just make sure every restriction is covered by the code scheme you pick  As markup language, RightsML supports per item restrictions and can be used to express entirely new permissions, restrictions and duties, without changing the language RightsML can also be used to express entire licensing contracts – hard to do with codes RightsML thus better supports content reuse, since it is necessary to evaluate the combination of a license and per-item restrictions
  14. 14. RIGHTS COMPLEXITY Some restrictions are straightforward “outs” based on location, distribution channel or recipient Others, however, can be complex combinations of restrictions They may also require the fulfilment of complex duties in order to “unlock” a particular use RightsML supports these types of sophisticated scenarios  In a standard, machine-processable way  A list of codes cannot
  15. 15. RECOMMENDATION: ADOPT RIGHTSML You need to adopt machine-processable rights if you want to  Enable auto publishing  Limit legal risks You should adopt RightsML if you want to  Future-proof your rights expression capabilities  Support content reuse and archive licensing  Support complex rights scenarios Get started with RightsML today  http://rightsml.org  https://github.com/nitmws/odrl-wprofile-evaltest1  https://github.com/nitmws/odrl-rightsml-builder-l0

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