Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Seven Ideas for rNews<br />Stuart Myles<br />Deputy Director of Schema Standards, Associated Press<br />@smyles<br />
What’s the problem?<br />
Story components which are obvious to a person…<br />STORY<br />PHOTO<br />
… are not so obvious to a machine parsing HTML<br />STORY<br />PHOTO<br />
Writing a “scraper” for one site isn’t too hard<br />(Although they can be brittle)<br />But there are thousands of news s...
Publishers who use rNews make it easier<br />for programmers  to work with news on the web<br />Publishers can learn and b...
Some ideas for taking the plunge into rNews<br />
rNews Idea #1:<br />Better News Search<br />Richer metadata and presentation across news sites<br />No API required<br />
rNews Idea #2: Better Ad Placement<br />Leverage metadata,<br />not just text<br />Avoid unfortunate juxtapositions<br />
rNews Idea #3: Better analytics<br />Javascript libraries can extract richer news metadata<br />Content item analytics - m...
rNews Idea #4:<br />Leverage news metadata for bookmarks<br />Automatically tag based on publisher classifications<br />Ri...
rNews Idea #5: “Nutritional Labels” for News<br />Automatically generate summaries of key metadata<br />Improved transpare...
rNews Idea #6:<br />Build alerting services using publisher metadata<br />Alert me every time {this story} is updated.<br ...
rNews Idea #7: Enrich your API with displayable metadata<br />Your JSON API can deliver ready to display HTML<br />Without...
Any publisher – large or small – can create an API<br />Just alter your web templates to add rNews markup<br />APIs open u...
Experiment with rNews and let us know what you think!<br />http://dev.iptc.org/rNews<br />
Seven Ideas for rNews<br />http://dev.iptc.org/rNews<br />Stuart Myles<br />Deputy Director of Schema Standards, Associate...
hNews and rNews are two ways to solve the same problem<br />Labeling publishing metadata using “pure” web technologies<br />
Upcoming SlideShare
Loading in …5
×

Seven rNews Ideas

16,381 views

Published on

Seven Ideas for making use of IPTC's rNews for publishing metadata in HTML.

Published in: Technology, Education, Business
  • Be the first to comment

Seven rNews Ideas

  1. 1. Seven Ideas for rNews<br />Stuart Myles<br />Deputy Director of Schema Standards, Associated Press<br />@smyles<br />
  2. 2. What’s the problem?<br />
  3. 3.
  4. 4. Story components which are obvious to a person…<br />STORY<br />PHOTO<br />
  5. 5. … are not so obvious to a machine parsing HTML<br />STORY<br />PHOTO<br />
  6. 6. Writing a “scraper” for one site isn’t too hard<br />(Although they can be brittle)<br />But there are thousands of news sites on the web…<br />
  7. 7. Publishers who use rNews make it easier<br />for programmers to work with news on the web<br />Publishers can learn and benefit from<br />innovative uses of their news<br />
  8. 8. Some ideas for taking the plunge into rNews<br />
  9. 9. rNews Idea #1:<br />Better News Search<br />Richer metadata and presentation across news sites<br />No API required<br />
  10. 10. rNews Idea #2: Better Ad Placement<br />Leverage metadata,<br />not just text<br />Avoid unfortunate juxtapositions<br />
  11. 11. rNews Idea #3: Better analytics<br />Javascript libraries can extract richer news metadata<br />Content item analytics - more granular than per page<br />
  12. 12. rNews Idea #4:<br />Leverage news metadata for bookmarks<br />Automatically tag based on publisher classifications<br />Richer presentation – title, thumbnail, lede, date<br />
  13. 13. rNews Idea #5: “Nutritional Labels” for News<br />Automatically generate summaries of key metadata<br />Improved transparency and trust<br />
  14. 14. rNews Idea #6:<br />Build alerting services using publisher metadata<br />Alert me every time {this story} is updated.<br />Alert me when a picture from {these sources} is published after {this date and time} with {this word} in the caption.<br />
  15. 15. rNews Idea #7: Enrich your API with displayable metadata<br />Your JSON API can deliver ready to display HTML<br />Without discarding your publishing metadata<br />
  16. 16. Any publisher – large or small – can create an API<br />Just alter your web templates to add rNews markup<br />APIs open up innovation by letting programmers and publishers partner<br />rNews levels the playing field<br />YOU can dream up more ideas for rNews<br />
  17. 17. Experiment with rNews and let us know what you think!<br />http://dev.iptc.org/rNews<br />
  18. 18. Seven Ideas for rNews<br />http://dev.iptc.org/rNews<br />Stuart Myles<br />Deputy Director of Schema Standards, Associated Press<br />@smyles<br />
  19. 19.
  20. 20. hNews and rNews are two ways to solve the same problem<br />Labeling publishing metadata using “pure” web technologies<br />

×