Hi Myself Ashok Kr. Varshney uploading my updated portfolio regarding my total experience of Digital Marketing and Search Engine Optimization Services which I am providing starting from January 2013. In my journey of digital marketing, I have worked with few of the well-known companies of Delhi/NCR like Dainik Jagran, Reliance Jio, City Phones Pty Ltd, Wildnet Technologies Pvt. Ltd.

1. ASHOK
KUMAR
VARSHNEY
PROFILE
More than 3 years of experience in
Digital Marketing and more than 11
years of experience in the field of
Search Engine Optimization (SEO).
Demonstrated excellence in
managing organic as well as
inorganic traffic of client websites and
ability to ensure that all their statistical
and analytical data is presented in a
professional format. Adept in
producing search engine related
statistics, identifying the most effective
keywords for Digital Marketing
campaigns creation and ability to
improve search engine marketing
techniques.
CONTACT
PHONE:
+91-9990490288
LINKEDIN PROFILE PAGE:
https://www.linkedin.com/in/ashokku
marvarshney/
EMAIL:
myfirstmail@rediffmail.com
ADDRESS
79, South Ganesh Nagar, Delhi 110092
WEBSITE
https://www.ancoderz.com/
EDUCATION
BCA
2002 - 2005
Boston College for Professional Studies, Jiwaji University, Gwalior, M.P
Senior Secondary School(12th)
2000 - 2002
Aligarh Muslim University, Aligarh, U.P
High School(10th)
1998 - 2000
Three Dots Sewamarg Public School, Aligarh, U.P
WORK EXPERIENCE
Wildnet Technologies Pvt. Ltd.
Jr. SEO Executive from Jan 2013 – Sep 2014
I was responsible for doing Off Page work in SEO. My clients list Asti
Salon Supply (US), Salons by JMO (US), Time Access & Solutions (SA),
Click4CarFinanceUK (UK), Bates Access Flooring (SA), Goldfin (SA),
TShirtMafia (UK). I was able to keep my client’s keywords in the first
page of the major search engines like Google, Yahoo and Bing
through Off Page SEO optimization work. Constant growth of 20%-25%
was seen in the traffic of my client’s websites.
MMI Online Ltd. (Online Division of Dainik Jagran)
SEO Executive from Sept 2014 – Feb 2016
I was responsible for handling all the On Page and Off Page SEO work
of the inhouse project (D2Hshop.com). It was a startup project selling
women and children’s clothing’s, footwears and accessories. My daily
activities involved were researching new keywords for various category
pages of the website, writing meta tag rules for homepage, category
pages, product pages and other important pages like special offers
page etc. Finalizing webpage URLs of the pages was also my daily
routine activity. Due to very competitive keywords only a few keywords
appeared in the second page of the Google SERP results. Growth
figures range from 5% - 7% in the website traffic.

2. AaramShop Pvt. Ltd.(Now a Part of Reliance JIO)
Sr. Exec. Digital Marketing from Mar 2016 – Feb 2017
I was responsible for managing all the organic and in-organic related
activities like SEO, SMO, PPC, Bulk SMS Pushing and Affiliate Marketing.
Presently AaramShop.com website is not working as the company is
merged with Reliance JIO and now only create mobile apps for
Reliance Group. My daily activities involved were sending bulk push
SMS to customers making them aware about latest deals and discounts
available with their nearby retailer. Doing SEO of 3 inhouse ecommerce
projects, running PPC campaigns on Google and Facebook. Writing
and Posting Daily Social Media Posts on Facebook, Twitter and
Instagram. Managing Google Merchant Center account for the
company listing various grocery items available with the partner
retailers.
Markup Designs Pvt. Ltd.
Sr. SEO. from Mar 2017 – Sep 2018
I was doing On Page and Off Page SEO of the client projects and few
inhouse projects. Managing Google rankings in the top three search
results of major search engines like Google and Yahoo. Client projects
which I managed were Bestevillas.com, Reshuadvertising.com,
Kamishorishears.com and many more. Successfully kept keywords of
most of the clients in the First page of Google and other search
engines. Growth of 10% - 12% was observed in website traffic in Google
Analytics during my tenure.
Delhi Child Heart Center (DCHC)
Digital Marketing Sr. Exec. from Sep 2018 – Jul 2020
I was responsible for managing all the digital marketing activities like
SEO, SMO and PPC activities of 5 in-house projects.
https://childheartfoundation.com/, https://www.dchc.co.in/,
https://childhearttreatment.com/ and http://fetalechoindia.com/ and
http://kawasakiindia.com/ websites. Due to less competitive keywords
the ranking with all the major keywords came on the first page of all
major search engines with first 3 months. Making creatives for the social
media posts using Canva, PosterMyWall.com and Photoshop. Raising
funds for the NGO associated with the organization through running
paid campaigns on Google and Facebook. In SEO I observed traffic
rise of 20%-25% during my employment.
City Phones Pty. Ltd.
Sr. SEO Analyst from Jul 2020 - Present
This is my present company in which I am responsible for managing
organic traffic as well as inorganic traffic along with all the Paid
Campaigns on Google and Facebook of in-house projects
https://www.cityphones.com.au/ and https://shop.cityphones.com.au/
for this Australia-based Mobile Phone, Tablet, Laptop and Smartwatch
Repair company.
SKILLS
50%
100%
25%
75%
35%
SMO
SEO
Photoshop
Google
Adwords
Email
Marketing